scarcity-marketing-example

How To Use Scarcity And Urgency To Boost Ecommerce Conversions

scarcity-marketing-example

Imagine this.

You’ve been drooling over a new app for your ecommerce business.

Seriously – you just know it’ll help you solve a major problem you’ve been facing and increase your sales.

But…

The app is just so expensive.

So you’ve held off on buying it.

Then, one day, you get an email notification that the price of the app is going to majorly increase in one week.

5 Comments
Last updated February 20, 2017
ecommerce-email-marketing-tips

25 Ecommerce Email Marketing Tips to Grow Your Business

ecommerce-email-marketing-tips

If you’re not actively using ecommerce email marketing as a major component of your strategy to move customers along your sales funnel, you’re missing out on huge potential profits.

Building an email list and marketing to it is one of the most valuable things you can do for your business. In fact, email marketing is the second most effective ecommerce marketing channel after search, according to a study by Custora in 2013.

The Direct Marketing Association said in 2015 that businesses make back $38 for every $1 spent on email marketing.

21 Comments
Last updated May 23, 2017
ecommerce-trends-2017

Ecommerce Trends To Follow in 2017

ecommerce-trends-2017

Another big year for ecommerce is behind us, so the question now is what’s in store (forgive the pun) for 2017?

What will the main B2C and B2B ecommerce trends for 2017 be?

Well, I’m happy to stick my neck out and put my head on the chopping block… with a few predictions for the major trends for the year ahead.

Hopefully, the following will help you to start thinking about what you can do to get an edge on the competition early in the New Year.

6 Comments
Last updated January 23, 2017
How-To-Optimize-Your-Shopping-Cart-Abandonment-Rate

How To Optimize Your Shopping Cart Abandonment Rate

How-To-Optimize-Your-Shopping-Cart-Abandonment-Rate

If you run an ecommerce store there will always be a proportion of shoppers who spend time selecting your products, adding them to the shopping cart, and then promptly vanishing.

But how do you prevent them from vanishing forever?

And how do you get more of these potential buyers converting into cash?

8 Comments
Last updated January 9, 2017
10-ecommerce-site-search-best-practices-you-should-be-following

10 Ecommerce Site Search Best Practices You Should Be Following

10-ecommerce-site-search-best-practices-you-should-be-following

Want to increase online sales? Silly question really – everyone does. So it’s amazing just how many ecommerce sites omit to perform some of the most basic optimization processes that help boost conversions and profitability.

Site search usability is one of the key areas that, if not fully optimised, will cause visitors to quickly head for a competitor, where it’s easier to find what they want.

Yet eConsultancy reports that only 15 percent of companies have dedicated resources to optimizing the ecommerce site search experience, while 42 percent completely ignore it.

21 Comments
Last updated February 27, 2017
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