Shopify SEO Tools & Apps To Get Higher Ranking & More Traffic

Last updated June 27, 2017
shopify-seo-tools

There’s no getting around a few cold hard realities when it comes to managing your Shopify store:

1. It takes a lot of SEO to get high Google ranking

2. SEO takes time and some expertise

3. Without putting time into SEO, you won’t get enough traffic

OK, so you get the importance of SEO – but with a hundred and one other things to sort out, how do you find the time?

Bonus: Don’t have time to review out all the tools? No problem. Download a free PDF version of this guide at the bottom of the page.
shopify-seo-tools

Well, thankfully Shopify thought of that. That’s why they offer SEO apps to help you get higher rankings and more traffic to your store. This is supplemented by a range of SEO tools that can also help you cover all the necessary processes and tasks.

And that’s what this post is all about. You’ll find a list of Shopify apps and other SEO tools focusing on all the key aspects of SEO, all neatly arranged with an overview of each tool.

Note that some of them charge a monthly fee, some a one-off installation fee, and others are completely free.

How much time am I saving you here ☺?

Shopify SEO Apps

Starting with the Shopify apps, then. Here are all my favourites:

Apps for general SEO

Plug In SEO

https://apps.shopify.com/plug-in-seo

Price: FREE

Free trial? Not applicable

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What does it do?

  • Helps you identify the key issues that it’s worth spending time and money on to fix
  • Provides quick analysis of what you should be focusing on
  • Automatic, regular checking to keep you on top of your SEO

Who’s it for?

If you get 80% of SEO right, the other 20% is probably not worth spending too much time or money on. That’s what this app is all about.

It’s an excellent time saver, ignoring all the ‘noise’ and just telling you what it’s worth you spending your time and money on with your search engine optimization: that includes page titles, headings, meta descriptions, speed, article structure, content, and much more.

It’s a popular little app with 86,000 store owners using it already; it has excellent reviews.


SEO Manager

https://apps.shopify.com/seo-meta-manager

Price: $20.00/month

Free trial? 7 days

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What does it do?

  • Includes over 20 features to help you achieve great SEO rankings
  • Titles, meta description, page speed, mobile friendliness, 404s, and more…
  • Focuses on scanning for errors that affect SEO – and fixing them

Who’s it for?

This is another app with plenty of excellent reviews from users. In fact, it claims to be the #1 Shopify app for SEO.

It’s a great app if you’re just starting to get to grips with search engine optimization: it will cover all the basics and ensure you are doing most of the right things to rank without it taking much time or expertise.


SEO Doctor

https://apps.shopify.com/kudobuzz-seo

Price: From $10.00/month

Free trial? 5 days

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What does it do?

  • Scans for SEO issues and can automatically fix them
  • Provides a diagnosis report of the health of your SEO
  • Optional access to an SEO guru to fix your problems

Who’s it for?

Again, this is a great app if you are concerned that your SEO is not currently up to scratch. It will scan your store for SEO issues and then provide a diagnostic report with options for fixing them.

It provides you with the opportunity to ‘put your SEO on autopilot’, focusing especially on any on-page SEO related issues, image alt text issues, 404 Errors, and setting up Google data structures.


Apps to help with meta tags

Simple SEO

https://apps.shopify.com/simple-seo

Price: $20.00

Free trial? No

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What does it do?

  • Helps you take control over how your store appears in search engine results
  • Provides quick analysis of your titles and meta descriptions
  • Recommends fixes to help you rank higher

Who’s it for?

Meta tags are in the HTML code of your website and Google uses them to determine what to display as titles and descriptions in search engine results.

But you don’t need coding experience to take control of this important aspect of SEO. This app is for anyone who wants their store to appear higher and look better in search results for targeted keywords.


Ultra SEO

https://apps.shopify.com/ultra-seo

Price: $10.00/month

Free trial? 7 days

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What does it do?

  • Helps you optimise how your store looks in search engine results
  • Assists with targeting of keywords and higher ranking
  • Provides quick analysis and recommendations

Who’s it for?

This is similar to Simple SEO but the app charges an ongoing monthly fee rather than a one-off upfront fee.

If you are not actively optimizing your meta tags, then you are missing an important part of your on-page SEO. It requires no coding knowledge, so this app is for any store owners who have not yet put the time needed into this key SEO task.


Smart SEO

https://apps.shopify.com/smart-seo

Price: $4.99/month

Free trial? 7 days

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What does it do?

  • Automatically generates meta tags to help optimize on-page SEO
  • Uses templates to speed up the process of creating meta tags
  • Provides ‘structured data’ to Google & other search engines to boost search results

Who’s it for?

The maker of this app claims that it helps you reduce time spent on SEO for your Shopify store by 80%.

It will certainly save time for any Shopify store owner who has not yet optimized their page titles and meta descriptions for products, collections, blogs and articles. It’s also useful for providing Google and the other search engines with the information they need to know.


Apps to help improve content for SEO

ReloadSEO

https://apps.shopify.com/reloadseo

Price: $14.95 – $49.95/month

Free trial? 14 days

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What does it do?

  • Helps you research the best keywords directly within Shopify
  • Provides analysis of your store’s content
  • Assists with AdWords to help you save on advertising costs

Who’s it for?

This app is for any Shopify store owners whose content is not currently ranking well. It helps you research the keywords that your content should be based around and then assists with optimizing it so that it stands out and ranks.

This applies to articles and blog posts, as well as products – quality content will help you get seen on Google and the other search engines, after all.


Apps that help with social SEO

SEO & Social Meta Manager

https://apps.shopify.com/seo-social-meta-manager

Price: $4/month

Free trial? 5 days

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What does it do?

  • Helps you control the appearance of content shared on Facebook, Google+, Twitter
  • Improves search rankings by helping you optimize your page titles & meta descriptions
  • Includes tools to make NoFollow & NoIndex markup easy

Who’s it for?

If you feel you need more emphasis on the social side of things, this app combines some key traditional on-page SEO tasks with a facility to have more control over the content you share to the social networks.

Some shop owners like to treat SEO and social separately, but they are increasingly becoming intertwined… this app helps you to unravel it all!


SEO Metriks Marketing Platform

https://apps.shopify.com/seometriks

Price: From $7.99/month

Free trial? 7 days

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What does it do?

  • Helps you research and identify the keywords you should be targeting
  • Provides a general SEO audit with warnings and recommendations
  • Helps clear up your link profile and assesses social media and other marketing performance compared to competitors

Who’s it for?

This app steps beyond the standard SEO tools to also focus on aspects of marketing. This includes social media performance, which is increasingly affecting SEO, and performance against competitors.

It also does the basic SEO things that you need, but it is probably a little more advanced than most of the other tools in the ‘general’ category above.


Apps that help create links

Linkcious SEO Power UP

https://apps.shopify.com/linkcious-embed-related-products

Price: Free (paid plans available)

Free trial? Not applicable

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What does it do?

  • Saves you time spent manually linking to related products on your other stores/websites
  • Automatically creates related and relevant links – important for SEO
  • Allows you to embed Shopify products on WordPress, Drupal etc.

Who’s it for?

Related and relevant links are still a key component of white hat SEO.

This app is for you if you spend ages manually creating these links for products between several websites. It uses artificial intelligence to create high quality links for you, thereby helping with SEO and improving traffic.


SEO image-optimizing apps

SEO Image Optimizer

https://apps.shopify.com/seo-image-optimizer

Price: Free

Free trial? Not applicable

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What does it do?

  • Helps increase traffic from Google image search
  • Quick and easy way to optimize images
  • No coding knowledge necessary!

Who’s it for?

This is probably the most popular and best-reviewed of all image optimizer apps for Shopify. In fact, it’s used on over 50,000 Shopify stores.

Images are an area that many store owners struggle with. It’s just as important to optimize images as it is your page text. Why? Because images sell products and Google image search is increasingly used to generate buying traffic.


SEO Imager All-In-One

https://apps.shopify.com/seo-imager-all-in-one

Price: $9.99/month

Free trial? 30 days

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What does it do?

  • Helps you resize and compress images to speed up your store
  • Optimizes images for Google search
  • Helps you create more eye-catching photos for users

Who’s it for?

This app does a little more than the free SEO image optimizer app mentioned above. It not only optimizes filenames and alt tags to help with Google image search rankings; it also helps you resize, compress and edit images so that the user experience is improved.

Any store that is experiencing slow page loading times or is not showing up in Google image search should consider using this app.


Structured data SEO apps

JSON-LD for SEO

https://apps.shopify.com/json-ld-for-seo

Price: $69

Free trial? No

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What does it do?

  • Helps provide Google with all the info it needs about your store – through JSON-LD markup
  • Add your store to Google’s Knowledge Graph in one click
  • Helps all search engines gather info about your store even if themes change

Who’s it for?

JSON-LD is championed by Google as the new way for websites to provide detailed information to search engines.

‘Structured data’ is behind the ‘enhanced’ search results, with information like product prices, stock levels, average ratings, and availability status.

This is especially important to ecommerce stores – so this tool is for store owners who want to ensure they are providing all necessary info about their products and services to search engines.


Turbo SEO

https://apps.shopify.com/turbo-seo-one-click-json-ld

Price: $30

Free trial? No

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What does it do?

  • Helps you get to grips with the new JSON-LD search presentation technology
  • Improves search engine ‘knowledge’ of key details about your products & services
  • Adds mark-up codes to help search engines read your Shopify store

Who’s it for?

You need no specialist coding or in-depth SEO knowledge to install and use this app. It is designed to assist busy store owners inform the search engines about the key details of products and services.

Basically, if you want to make it easier for the search engines to extract relevant information and display it in search results, then this app can help.


Other useful SEO apps for Shopify

SEO Audit Pro

https://apps.shopify.com/seo-audit-pro

Price: Free

Free trial? Not applicable

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What does it do?

  • Provides a complete audit of your on-page SEO across store pages, collections, blog posts, social etc.
  • Includes keyword research for your business to target
  • Provides SEO details and strategies of key competitors

Who’s it for?

Not sure how your store is doing against the competition?

This is a good tool for conducting an audit of the SEO on all product, collection, and article pages and then seeing how you compare with your competition. It shows you what your competitors are doing to attract traffic – and how you might be able to improve your store’s search performance.


Sitemap Page Generator

https://apps.shopify.com/generate-sitemap

Price: $3/month

Free trial? 7 days

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What does it do?

  • Helps you to generate a sitemap for your Shopify store automatically
  • Keeps your sitemap updated every day
  • Assists with how to submit sitemap to Google

Who’s it for?

You probably know that sitemaps are important for search engines; while that was once a task for a web developer, now you can do it yourself with this automatic sitemap page generator.

It makes creating, submitting, and updating your sitemap easy and is for anyone who wants to gain more control of the workings of their own store. As your store grows, so this app helps you keep the search engines updated though your latest sitemap.


SEO Product Optimizer

https://apps.shopify.com/seo-product-optimizer

Price: Free – $15.99/month

Free trial? 14 days

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What does it do?

  • Helps you target longtail keywords that get better conversion rates from search traffic
  • Optimizes product pages so that they attract more social shares on Facebook, Twitter etc.
  • Helps you track ranks for your main keywords

Who’s it for?

This app helps store owners who are not sure which keywords to target on their sites. It offers keyword suggestions and page-placement ideas, as well as allowing you to track the performance of the main keywords you focus on.

It also helps you optimize posts for sharing across the major social networks.


SEO Tools

Outside of the Shopify apps, there are also many excellent tools that help with specific aspects of SEO. These are available by downloading from third-party websites –  again, some are free and some charge.

For link building

Buzzstream

http://buzzstream.com

Price: Free – $24-999/month

Free trial? 14 days

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What does it do?

  • Helps you build links by automating some of the job of outreaching
  • Streamlines link-building
  • Provides prospecting and email-finding assistance

Who’s it for?

This app is for any store owners looking to increase the amount of backlinks (and who isn’t?) but finds it too time-consuming. It’s almost guaranteed to speed the process up.


LinkMiner

http://pointblankseo.com/linkminer

Price: Free

Free trial? Not applicable

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What does it do?

  • Checks for broken links on a page
  • Provides quick insights on amount of outbound links a page has
  • Shows you how many links the broken link has pointing to it – great for broken link building

Who’s it for?

This app is ideal if you want to work on some broken link building: that’s when you identify

resources in your niche that are no longer live, recreate the content and then reach out to webmasters who link to that content, asking them to replace the broken link with a link to your newly created resource.


Pitchbox

http://pitchbox.com/

Price: $195-395/month

Free trial? Demo available

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What does it do?

  • All-in-one tool for prospecting and outreaching for backlinks
  • Automatically hunts for contact info
  • Tracks how you are going with your link-building

Who’s it for?

This is a simple, useful tool that makes the process of outreaching for links a lot less irksome. If you’re spending too much time looking for suitable link partners, finding eamail addresses and writing emails, try this.


Google SEO tools

Google Analytics

http://www.google.com/analytics/

Price: Free

Free trial? Not applicable

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What does it do?

  • Provides comprehensive web stats and search insights
  • Provides Important keyword insights
  • Measures page impressions, clicks, CTR, and more – useful for optimizing all landing pages

Who’s it for?

Everyone. If you’re not using Google Analytics then you’re probably out of the loop. Use it to track how you’re doing and to tweak both SEO and user experience.


Google Search Console

https://www.google.com/webmasters/tools/home?hl=en

Price: Free

Free trial? Not applicable

goo

What does it do?

  • Identifies duplicate meta data
  • Discovers how many pages you have indexed with Google
  • Uncovers security issues on your store

Who’s it for?

Again, practically all store owners should be using this suite of free Google tools to optimize your search engine performance. It’s really worth following recommendations by Google, since it is precisely them that you want to impress with your SEO!


Google Keyword Planner

https://adwords.google.com/KeywordPlanner

Price: Free

Free trial? Not applicable

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What does it do?

  • Provides vital keyword research data to help you target the right keywords
  • Provides other data than purely search volumes for particular keywords
  • Suggests alternatives and helps you decide which keywords will convert best

Who’s it for?

What better authority on keywords than Google? After all, they are an essential part of the search engine’s algorithm. I’d be surprised if there was anyone looking after SEO who could not use this free tool.


Other SEO analysis tools

SEO & Website Analysis – by WooRank

https://chrome.google.com/webstore/detail/seo-website-analysis/hlngmmdolgbdnnimbmblfhhndibdipaf?hl=en 

Price: Free (Chrome extension)

Free trial? Not applicable

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What does it do?

  • Provides basic SEO analysis from your web browser
  • Analyzes mobile-friendliness, page load times and meta tags
  • Helps you analyse your competitors

Who’s it for?

You can use it to check SEO on your own store – but it’s even more useful if you use it from your browser to check what your competitors are doing – you may be able to pick up some valuable tips.


Seobility

https://www.seobility.net/en/

Price: Free

Free trial? Not applicable

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What does it do?

  • Robust site auditor to drill down and report how your site’s SEO stands up
  • Reports back and identifies where improvements can be made
  • Identifies pages buried deep in your site’s architecture (multiple clicks away from your homepage)

Who’s it for?

Not sure how well your site is performing? Or are you concerned about some of your pages being ‘hidden’ from search engine indexing? Use this tool to shed light on how you’re doing – and how you can improve your site architecture.


Yoast SEO Plugin

https://yoast.com/wordpress/plugins/seo/

Price: Free

Free trial? Not applicable

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What does it do?

  • Assesses every page and post on your site for SEO strength – with recommendations for improvements
  • Allows you to edit multiple pages with a single click
  • Helpful for creating meta tags for posts and pages

Who’s it for?

As the #1 SEO plug in for WordPress, it’s for anyone with a WordPress based site who wants to improve their SEO. It’s simple and it works.


Tools to help with keyword research

SECockpit

http://secockpit.com/

Price: $40-120/month

Free trial? No

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What does it do?

  • Advanced keyword research tool
  • Suggests low competition keywords that can benefit your search results
  • Helps improve AdWords campaigns with key insight

Who’s it for?

This is probably for you if you have ‘grown out’ of merely using the Google Keyword Planner. It is more advanced in that it will suggest low competition keywords and can help you improve CPC rates in AdWords campaigns


SEMrush

http://www.semrush.com/

Price: Free

Free trial? Not applicable

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What does it do?

  • Shows you your competitors’ top keywords
  • Helps you find out all the keywords that your competitors rank for
  • Identifies the pages on your competitors’ site attracting the most organic search traffic

Who’s it for?

Got a competing store that you just can’t oust from the search rankings? Want their spot? It helps if you know all the keywords that they’re ranking for so that you can start optimizing your own store – this tool is for any store owner that is looking to do this.


Tools for tracking rank

Authority Labs

http://authoritylabs.com/

Price: $49-450/month

Free trial? 30 days

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What does it do?

  • Simple to use tool to track ranks for keywords daily – including local results
  • Tracks up to 250 keywords with the cheapest plan
  • Reports provided

Who’s it for?

If you have a large number of keywords to track – but fewer than 250 (which would certainly account for most readers) – it may be worth investing in the cheapest monthly plan so that you know exactly where you stand with each of your keywords.


WebCEO

http://www.webceo.com/

Price: $49-450/month

Free trial? 30 days

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What does it do?

  • Performance tracking, SEO audits, mobile optimization, and keyword research
  • Helps with research on competitors
  • Provided branded reporting

Who’s it for?

This tool is more advanced and is actually a whole SEO platform – with analytics and tracking at its heart. But if you are a beginner, it also breaks things done into manageable chunks with its DIY SEO Guide.


Tools for optimizing content

BuzzSumo

http://buzzsumo.com/

Price: Free

Free trial? Not applicable

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What does it do?

  • Helps you find the best content ideas and influencers around the Web
  • Helps you keep track of who shares content on Twitter
  • Alerts you whenever a particular keyword or phrase is use around the Web

Who’s it for?

If you are having trouble generating content ideas or keeping track of what’s happening in your niche, then this tool can help you stay up with the game: it helps you track the ‘buzz’!


QuickSprout Website Analyzer

https://www.quicksprout.com/

Price: Free

Free trial? Not applicable

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What does it do?

  • Makes sense of Google Analytics data so that you can improve your SEO
  • Alerts you when it finds suggested improvements for your site
  • Helps you track performance, social shares, page loading speeds, visibility, and more

Who’s it for?

Any store owner wanting a quick way to get an overview of their site’s performance and recommendations for improvements can use this tool. It integrates with Google Analytics data and its insights can help improve visibility, performance, and rankings, thereby growing traffic.


Final thoughts on SEO

Above are the details of over 30 Shopify SEO apps and tools that can help your store boost its rankings and increase traffic.

You won’t use them all, but everyone reading this should at least be using a few of them to make life easier and to automate many of the time consuming SEO processes.

SEO is NOT everything with ecommerce marketing, but you need to get it right in order to bring traffic to your store. If you’re not visible, you can’t hope to attract hordes of potential buyers to you; and then all of your hard work in creating a great user experience when they get there is wasted.

Best Shopify SEO Apps & Tools

Don’t have time to review all the Shopify SEO tools and apps? Download it as a PDF to reference later.

giles thomas

Author:

Hi, I’m Giles Thomas. Founder of AcquireConvert, the place where ecommerce entrepreneurs & businesses go to learn how to increase conversions & profits. I’m also the founder of ecommerce growth agency Whole Design Studios. I’m a head marketing mentor at the Google Launchpad Accelerator & Google Marketing Expert. Ps. Check out my new blog RisePro.co

Comments

7 Responses or Pingbacks

  1. Laura Lou says:

    Very informative post. Nice.

  2. Anisha Gupta says:

    Great post,
    It seems like a great SEO guide – easy to understand and follow,Would check SEO tools for my website.I have bookmarked your post for my reference 🙂

  3. apec says:

    Nice Blog…Thanks for sharing this information with us.

  4. datadot says:

    Great Blog…Thanks for sharing

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