AdRoll Marketing & Advertising is a robust platform tailored for Shopify users, designed to manage ads and email campaigns across multiple channels. It allows businesses to run omnichannel campaigns, integrating display, native, and social media ads, along with email marketing. Its core strength lies in retargeting campaigns, which bring back visitors who did not convert during their initial visit. This is highly effective for improving ROI.

One unique feature is “Marketing Recipes,” which automates ad setups and email sends, helping users quickly create optimized campaigns. AdRoll’s user-friendly dashboard centralizes all campaign data, simplifying performance tracking. Shopify integration is seamless, with automatic visitor segmentation for precise targeting. The platform supports ads on TikTok, Meta, Pinterest, and more.

AdRoll also offers excellent customer support, praised for its responsiveness. However, some users report issues with billing or setup complexity. The app provides a free plan, but advertising costs are based on user-defined budgets​.