Apps Mav: Scratch and WIN! is a Shopify app that helps merchants engage customers with interactive scratch cards, turning store visits into a fun experience. Visitors can win prizes or discounts by scratching the digital cards, encouraging them to provide their contact details and subscribe to newsletters. This feature helps grow email lists while driving sales.

One of the standout features is automated coupon generation. When a customer wins, the app automatically creates and delivers the coupon, simplifying the process for merchants and encouraging immediate conversions. Additionally, the app includes a “play again” feature to increase repeat traffic and referral options, allowing users to invite others for extra chances to play. This not only boosts engagement but also attracts new visitors through word-of-mouth.

The app offers a variety of customizable templates, including seasonal designs, making setup quick and easy. It integrates with popular email marketing platforms like Mailchimp and Klaviyo, ensuring seamless campaign execution​.