Phizit ‑ Facebook Audiences

Phizit ‑ Facebook Audiences is a Shopify app designed to enhance Facebook advertising by building value-based audiences. It leverages data science techniques to identify customers with the highest lifetime value, enabling more targeted and effective ad campaigns.

The app helps you create value-based lookalike audiences by analyzing your Shopify customer data. This identifies and targets new customers likely to have a high lifetime value, improving ad ROI. Phizit automatically updates your Facebook Audiences with new customer data, eliminating the need for manual imports. This ensures that your audiences are always current and reflective of your latest customer base.

You can create custom audiences based on specific customer segments, such as past buyers or high spenders. This allows for precise targeting and more effective remarketing and cross-selling efforts. The app integrates seamlessly with Shopify and Facebook Ads, providing a user-friendly interface that simplifies audience creation and management. This makes it accessible even for users without extensive technical skills.

Phizit uses predictive analytics to calculate the lifetime value of each customer, helping you focus your marketing efforts on the most valuable segments. The app supports building international value-based lookalike audiences, enabling you to expand your reach globally and tap into new markets with high potential.

Phizit offers responsive customer support, praised for its effectiveness and promptness in resolving issues. The app is free to use, providing significant value without additional costs. Overall, Phizit ‑ Facebook Audiences is a powerful tool for Shopify merchants looking to optimize their Facebook advertising efforts through advanced audience targeting and automated updates. For more detailed information, you can explore the app on the Shopify App Store.