TCW: SMS Marketing & WhatsApp app by ConvertWay provides a powerful platform for Shopify merchants to automate their SMS and WhatsApp marketing campaigns. Designed to improve customer engagement, the app allows businesses to run personalized campaigns, recover abandoned carts, and re-engage inactive customers. By offering targeted segmentation, merchants can tailor messages to specific customer groups, leading to higher conversion rates and customer loyalty.

Key functionalities include opt-in popups to grow subscriber lists, automated workflows for tasks like order confirmation and win-back campaigns, and the ability to collect feedback through both SMS and WhatsApp. The app also features real-time analytics, enabling merchants to track campaign performance and optimize strategies accordingly. Its seamless integration with tools like Klaviyo, Judge.me, and Pagefly ensures that it fits smoothly into existing Shopify setups.

The user-friendly interface and responsive customer support make it accessible to businesses of all sizes. Pricing plans are flexible, starting with a free plan and scalable options for larger businesses, including premium features like custom branding and white-labeling. This app stands out for its personalized messaging, cross-selling opportunities, and detailed reporting capabilities, making it an essential tool for driving sales and improving customer relationships.