Virtue ‑ Charity Donations

Virtue – Charity Donations is a Shopify app that helps merchants integrate social and environmental impact into their stores. This app allows businesses to support various causes, such as helping refugees, removing ocean plastic, offsetting carbon emissions, and supporting mental health initiatives. Merchants can choose from over 40,000 UK and international charities, or add their own cause partners.

Merchants can select 1-3 causes to support from sales. Customers can also contribute by adding donations at checkout, rounding up their purchase, or through donation matching. The app includes an impact calculator that tracks and shares the impact of donations, such as the number of trees planted or the amount of carbon offset. This transparency helps build trust with customers.

Merchants can tailor donation campaigns to align with their brand values and goals. This includes creating custom messaging and storytelling around the causes they support. Virtue integrates seamlessly with Shopify, Shopify POS, and popular tools like Klaviyo and PayPal, ensuring a smooth operation within the store’s ecosystem.

Virtue enhances customer loyalty and engagement by integrating charitable giving into the shopping experience. Automated features reduce the administrative burden on merchants, allowing them to focus on core business activities. The ability to track and share the impact of donations provides transparency and builds customer trust. Users report quick assistance with installation and customization, ensuring merchants can fully utilize the app’s features without significant issues.

Virtue stands out with its comprehensive donation management, flexible cause selection, and impact tracking features. The ability to involve customers in the giving process and the detailed reporting on the impact of donations make it a unique and valuable tool for merchants looking to enhance their social impact.

Overall, Virtue – Charity Donations is a powerful app for Shopify merchants aiming to integrate social and environmental responsibility into their business model. For more detailed information, you can explore the app on the Shopify App Store​.