Top 5 Best Shopify Retargeting Apps [December, 2024]

Top 5 Best Shopify Retargeting Apps [December, 2024]

By Giles Thomas | Last updated September 4, 2024

This guide helps ecommerce store owners to compare and find the best Retargeting apps for Shopify. Retargeting apps are popular for ecommerce businesses that want to a way to notify their customers when products are back in stock. However, with the variety of Shopify apps for Retargeting, it can be challenging to find the ideal app for store owners’ individual needs.

To help ecommerce store owners make the right choice, the attributes of available Shopify apps have been assessed considering: features, price, free trial availability, app store rating and free app options.

This guide compares five companies for merchants to review and find the optimal Retargeting app for their needs. To help them make an informed decision, a quick comparison table of the best Retargeting Shopify apps is shared below, followed by in-depth reviews and frequently asked questions.

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Quick comparison of the best Shopify Retargeting apps

#App NameDeveloper NamePricingRatingFree TrialImageAction
1 Google, Facebook & Insta Ads sixads $29.99/month 4.6/5 ⭐️ no image Get app
2 Optimonk: Popups you’ll love OptiMonk $39/month 4.8/5 ⭐️ no image Get app
3 AdRoll Marketing & Advertising AdRoll $40/month 4.0/5 ⭐️ no image Get app
4 Ako Loyalty Retargeting CRM Akohub $19/month 4.8/5 ⭐️ no image Get app
5 Rontar Ad Exchange: Free Ads Rontar Group OU $29/month 4.0/5 ⭐️ no image Get app

Top Shopify Retargeting apps reviewed

Table of contents:

How to Find The Best Retargeting Shopify App?

 

These five Retargeting apps for Shopify are ranked based on the following criteria: 

  • Features 
  • Price
  • Rating on the Shopify app store
  • Free trial availability
  • Free app options
  • Compatibility with other top apps
  • Number of apps the app provider operates 
  • Pros and cons
  • Built for Shopify badge 
  • Reviews and assessment by AcquireConvert

What are Shopify Retargeting apps?

 

Shopify Retargeting apps are tools designed to help online stores re-engage visitors who have previously interacted with their website but did not complete a purchase. These apps track visitor behavior, such as product views or abandoned carts, and use targeted advertisements to bring those potential customers back to the store, increasing the likelihood of a conversion.

One of the main features of Shopify Retargeting apps is the ability to create personalized ads based on customer behavior. These apps can display product-specific ads to users who have shown interest in particular items, encouraging them to return and complete their purchase. This targeted approach helps maximize the effectiveness of ad campaigns.

Another key feature is cross-channel retargeting. Shopify Retargeting apps often support multiple advertising platforms, including Google, Facebook, and Instagram, allowing businesses to reach potential customers wherever they spend time online. This broadens the scope of engagement and increases the chances of driving traffic back to the store.

Many of these apps also offer automated campaign management. This means store owners can set up retargeting campaigns with minimal effort, as the apps automatically optimize ad delivery, targeting, and budget allocation. This saves time while ensuring that ads are shown to the most relevant audiences.

Detailed analytics and reporting are other valuable features. These apps track the performance of retargeting campaigns, providing insights into metrics like click-through rates, return on investment, and customer behavior patterns. This data helps store owners make informed decisions and improve their marketing strategies.

Customization options are often included as well, enabling store owners to tailor ad designs, messaging, and targeting rules to fit their brand. This ensures a consistent and engaging customer experience across all touchpoints.

Shopify Retargeting apps generally integrate smoothly with other Shopify apps and tools, ensuring a cohesive workflow for store owners. Many of these apps also feature user-friendly interfaces, making them accessible even for those without extensive marketing or technical expertise.

In summary, Shopify Retargeting apps are essential for improving conversion rates by bringing back visitors who have shown interest in a store’s products. By leveraging targeted ads and automation, these apps help maximize the return on marketing efforts. Exploring the various options available on the Shopify App Store can provide more details and choices for retargeting solutions.

 

What is the best way to send a Retargeting notification to customers?

The best way to send a retargeting notification to customers involves a combination of personalization, strategic timing, and the use of advanced retargeting tools. Start by using a reliable retargeting app like Facebook Retargeting Ads or AdRoll on Shopify, which can automate the process of sending notifications to customers based on their browsing behavior or abandoned carts.

Personalization plays a key role in making retargeting notifications more effective. Address each customer by name and include the specific product or service they showed interest in. Tailored messages can significantly increase engagement by making the notification feel relevant and personalized to their needs.

Utilizing multiple channels is also important for reaching customers in their preferred medium. Sending notifications through a mix of email, SMS, and even push notifications can ensure maximum reach and remind customers of the products they viewed or left behind.

Timing is essential when sending retargeting notifications. For example, send an initial reminder within a few hours of cart abandonment, followed by additional reminders spread out over a few days. This helps maintain customer interest without overwhelming them.

Lastly, ensure that your messages are clear, concise, and provide a clear call to action, such as “Complete Your Purchase” or “Return to Your Cart.” Combining these strategies ensures that retargeting notifications are effective in bringing customers back and increasing conversions.

 

Do Retargeting convert to sales?

 

Yes, retargeting can effectively convert to sales. Retargeting works by reminding customers of products they previously viewed or left behind in their shopping carts, encouraging them to complete the purchase. These reminders tap into a customer’s existing interest, increasing the likelihood of a sale.

Retargeting ads also create a sense of familiarity and relevance. Since customers have already interacted with the product, seeing it again can strengthen their intent to buy. Additionally, offering incentives such as discounts or free shipping in retargeting notifications can further boost conversion rates by adding urgency or value to the purchase.

For merchants, retargeting provides a strategic way to recover potentially lost sales. By using personalized ads based on customer behavior, businesses can improve their marketing efficiency and drive better results. Retargeting is particularly effective for converting cart abandoners and repeat visitors, making it a powerful tool in increasing overall sales.

 

Conclusion: Best Shopify Retargeting Apps

 

It requires time and effort to compare and evaluate features of the various different Retargeting Shopify apps to find the ideal option. 

Shopify store owners must evaluate relevant information to make the optimal choice for their needs. 

This guide does the challenging work for merchants by comparing and evaluating the top choices for different Retargeting Shopify apps. The results of our analysis of the best Retargeting Shopify apps are listed below: