Best Shopify Wishlist Apps Compared [2023]
Looking to increase your Shopify store engagement?
With so many ways to grow sales, it’s hard to know which tools to choose.
In this guide we’ll discuss wishlists and help you choose the best Shopify wishlist app for your ecommerce business.
What is a Wishlist?
If a customer can’t buy right away, a Wishlist feature lets them save the products that they’ve liked for later. Customers can even create personalized collections and every time they return to your online store quickly find them. It doesn’t only improve your customers’ shopping experience, but also provides a strategic value to you as wishlists signify a customer’s interest in particular products that you sell.
Why Should I Use a Shopify Wishlist Tool?
Using wishlists data and analyzing the most saved for later products you can see what products are the most popular, what products can be combined and sold together and what products are not bringing much interest to your store. You can also send out targeted emails to your customers, reminding them about the products they’ve saved, give them a discount or offer similar products. This brings back a lot of customers and drives sales at your online store.
Below you can see our comparison of the best Shopify Wishlist apps that can help you with choosing the best app to install.
The Best Shopify Wishlist Apps on the Market:
Growave
Price: Free plan available. Starter plan starts at $29.99/month
Free Trial: 14-day free trial
Average Shopify Rating (out of 5 stars): 4.9 (1,073 reviews)
Growave is an all-in-one marketing platform that helps Shopify brands to reach, engage and convert their audience. One of the strongest points of the app is that it comes with a great variety of tools, such as Wishlists, Rewards and Loyalty programs, Instagram galleries, Reviews, Q&A and Social login, all while staying on the affordable side of the spectrum. Growave’s Wishlist feature reduces shopping cart abandonment and sends targeted emails to fulfill sales from customers who showed intent but didn’t end up purchasing.
Source: apps.shopify.com
Main features and benefits:
- Help you to retarget customers with personalized wishlist emails and discount codes. Automatically sends targeted emails
- Analytics – you can see engagement metrics, the most wanted items, customers’ wishlists, and export data in CSV file
- Fully customizable – perfectly fits your custom theme and can be further customized easily.
- Growave has 7 features – Wishlists, Rewards and Loyalty, Instagram galleries, Reviews, Referral, Social Sharing and Social login, that you’re looking for in different apps are in one app, under one dashboard, saving your company’s money and time
Wishlist ‑ Wishify
Price: Free plan available. Professional plan starts at $5.99/month
Free Trial: N/A
Average Shopify Rating (out of 5 stars): 4.9 (229 reviews)
Wishlist – Wishify helps your customers to gather all their favorites in one place and with one simple click customers can save to their Wishlist for later shopping. Customers can easily revisit all their saved favorites by simply logging into their account and viewing their Wishlist.
Source: apps.shopify.com
Main features and benefits:
- Works with almost every theme on Shopify
- Add to cart feature integrated for quick checkout
- Optimized for mobile users
- Customers can share their wishlist via social platforms in 1 click to their friends and family
- Custom Email template to send reminders to your customers to bring them back to your store for checkout
WishList + Reminder
Price: Paid plan starts at $5/month
Free Trial: 14-day free trial
Average Shopify Rating (out of 5 stars): 4.6 (76 reviews)
Wishlist + Reminder is here to increase your sales effortlessly with automatic email follow-up to people who put items in their wishlist but didn’t buy them. The app captures what products people like and their email addresses and you can automatically follow up with reminders and promotions to encourage purchases.
Source: apps.shopify.com
Main features and benefits:
- You will be able to control the content of the follow-up email, and when they will be automatically sent to your customers.
- You will be able to control the colors, placement and feel of the Wishlist to best match your store.
- You can pull a detailed report of customer wishlists.
Wishlist Pro
Price: Free plan available. Standart plan starts at $24/month
Free Trial: 30-day free trial
Average Shopify Rating (out of 5 stars): 4.6 (288 reviews)
Wishlist Pro app promises you to increase revenue, average purchase size, and customer retention. Wishlist Pro is now used and trusted by 2,000 Shopify stores.
Main features and benefits:
- Wishlist Pro integrates seamlessly with all themes
- Allows sharing of wishlist via social media (coming soon – Facebook, Pinterest, Twitter, Email & WhatsApp)
- Advanced Dashboard shows all customer wishlists and popular products
- Allows creating a Wishlist with just one click.
Smart Wishlist
Price: Paid plan starts at $4.99/month
Free Trial: 60-day free trial
Average Shopify Rating (out of 5 stars): 4.5 (121 reviews)
Smart Wishlist is the next generation wishlist for Shopify Stores which enables your customers to create wishlist without user registration or login. It is really simple to use and the wishlist can be created by just one-click. It is super-easy to setup and anyone with no coding experience can easily do this. It is used by large number of stores including many Shopify Plus stores.
Main features and benefits:
- API to fetch wishlist data
- Users can share their Wishlist on Social Networks
- Detailed Wishlist Usage Report and stats for Merchants
- Mobile Optimized and fully Responsive
Wishlist King
Price: Basic plan starts at $4.95/month
Free Trial: 14-day free trial
Average Shopify Rating (out of 5 stars): 4.9 (179 reviews)
In case if you want to change the wishlist app on your Shopify store, Wishlist King can import your old wishlist data from the previous apps that you’ve used, so your customers will not lose their current wishlists.
Main features and benefits:
- 100% customizable design for seamless theme integration.
- Share wishlist with preview image via social media.
- Wishlist Analytics (Top 10 Products, Number of Wishlists, etc.)
- Google Conversion Tracking
Wishlist Hero
Price: Paid plan starts at $2/month
Free Trial: 14-day free trial
Average Shopify Rating (out of 5 stars): 4.9 (74 reviews)
Wishlist Hero allows you to send reminders for wishlisted items when they have low stock or price drop. 500 wishlist items/mo with many features including ability to share the wishlist, and the app provides a non-English support. 
Main features and benefits:
- Easy & code free installation
- Low stock reminders: customizable low stock level e.g. less than 10 items. Customizable email template.
- Price drop reminders: customizable discount percentage e.g. more than 10% discount, to avoid sending emails for normal price adjustments. Customizable email template.
Wishlist @ $2
Price: Paid plan starts at $2/month
Free Trial: 14-day free trial
Average Shopify Rating (out of 5 stars): 4.5 (161 reviews)
Wishlist @ $2 is an app that pointed out it’s main benefit in the name of the app. It’s a nice wishlist app that allows guest users to add products to their Wishlist and login later to save the Wishlist.
Main features and benefits:
- Responsive, works on desktop and mobile devices.
- Support Variant Images
- Customers can share Wishlist on social networking sites such as Facebook, Twitter, etc
- Shows count of products, how many products are in current user’s Wishlist.
Wishl Favorites Wishlist
Price: Basic plan starts at $9.99/month
Free Trial: 15-day free trial
Average Shopify Rating (out of 5 stars): 5.0 (54 reviews)
Wishl lets your customers start a list with their favorite products with just one click. Your customers can create multiple lists, add and move products to any of their lists when logged into an account at your shop.
Main features and benefits:
- Shopper can create multiple lists, add and move products to any of their lists when logged into an account at your shop
- Sharing is easy: the wishlist page has direct links to share a list on social networks and the list address to copy & paste anywhere
- Price drop tracking lets a shopper see which products have dropped in price. (You can enable or disable this in app preferences.)
Advanced Wishlist
Price: Free
Average Shopify Rating (out of 5 stars): 4.7 (14 reviews)
Advanced Wishlist lets your customers keep up with the products they love. Customers can save to their Wishlist for shopping later with one simple click and by simply logging into their account and displaying their Wishlist they can quickly access all their saved favorites.
Main features and benefits:
- Customize the look and feel to your brand and language
- Share Wishlist: Share Wishlist on social networking sites such as Facebook, Twitter, etc or give custom page links.
- Manage Wishlist for guest users. No more forced login. Now users can add products to their Wishlist and login later to save the Wishlist
Wishlist Plus
Price: Free plan available. Starter plan starts at $14.99/month
Free Trial: 30-day free trial
Average Shopify Rating (out of 5 stars): 4.9 (1211 reviews)
Wishlist Plus doesn’t require your users to log in to save favorites and is optimized for mobile users. The app lets you drive traffic and sales with personalized email and social campaigns based on wishlist activity.
Main features and benefits:
- Easily sync user/wishlist activity across devices and make their history available to them on any of their devices.
- Shoppers can share their wishlist with friends and family, either through email or through social media like Facebook, Twitter and more.
- No login needed for your shoppers to add to wishlist.
- Show number of times a product is favorited as social proof of the popularity of the product.
- Send contextual emails such as ‘low in stock’ and ‘price dropped’ for favorited products to bring shoppers back to your site (PRO plan and above).
Shopify Wishlist Apps Compared
As you can see, a Wishlist app can help you drive more sales with a minimum effort. And the good news is you have plenty of options available via the Shopify app store to add a Wishlist to your store. So all you need to do is pick the one that works for you and the results won’t take too long.
Author’s bio:
Aida Kubatova is a Content Strategy Manager at Growave. She believes in the power of eCommerce and loves online shopping herself. Every day she creates useful content to help entrepreneurs around the world to learn more about the latest news and innovations from the world of Digital Marketing and eCommerce in order to grow their online business and, of course, sales.
