If you run an ecommerce store there will always be a proportion of shoppers who spend time selecting your products, adding them to the shopping cart, and then promptly vanishing.

But how do you prevent them from vanishing forever and capture their email?

And how do you get more of these potential buyers converting into cash?

Social proof is about more than just popups. Value driven from social events can be done in a variety of ways. While popups often convert at a high clip for some merchants, they don’t or won’t for others. So it’s important to understand your industry as well as customer base and how they will interact with the tools you have at your disposal.