It’s easy to over complicate Black Friday email marketing and Holiday campaigns in general.
When I first started doing holiday email campaigns many many years ago, I felt like I was chasing my tail, frazzled and trying anything and everything to increase email revenue.
Now, I’m older, wiser and will be smoothly running 5 holiday campaigns this year…
Here’s the thing. There IS a lot riding on your holiday campaign. On average, holiday sales account for 20-30% (depending on the industry) of annual revenue. And email influences a whopping 25% of those sales.