Some Google Ads stand out more and encourage clicks from genuine buyers. And that’s the name of the game if you’re spending money on pay-per-click advertising with Google and sending people to your store.
Google Ads by their nature contain relatively limited information but with structured snippet extensions, you can add more detail and make these ads more specific and more targeted to your buying audience.
However, there is a knack for getting these right. Do so and it can increase the click-through rate (CTR) and your ROI from Google Ads campaigns.
So, what are structured snippet ad extensions and how can you use them effectively in your next Google Ads campaign?