Did you ever think it would be great for the same ads to appear across Google, YouTube, Gmail and Maps?

It may have crept under your radar but, last year, Google released a powerful new ad campaign offering called Performance Max that allows you to do just that — and more.

“Performance Max” may sound like a new line of prophylactics but, in fact, it represents a new way to buy Google ads that automatically appear not only in Google Search but across YouTube, Display, Discover, Gmail and Maps — all from a single campaign.