Lite, Basic Shopify, Shopify or Advanced Shopify? If you’re just starting out planning your ecommerce store or considering a change of platform to Shopify, it can be a little challenging to pick your way through the Shopify pricing options. Shopify plans include four pricing options, offering different features that suit different types and sizes of business. Nobody wants to waste money on features they don’t need. At the same time, you don’t want a store that feels handicapped by a lack of functionality or a business with inadequate reporting. So which Shopify pricing plan ticks all your boxes?