When you think about returns, do you see them as a cost or as a way to  grow your store? While this may sound strange, the way you approach returns will influence your conversions and customer lifetime value.

Ecommerce stores need to take shipping seriously, as delivery is the final customer touchpoint on the purchase journey. Customers can associate the delivery experience with a retailer’s brand reputation. This means a bad delivery experience can cause lost sales and unhappy customers. As a best practice, retailers should find a number of reliable shipping partners to fulfill their orders. However, contacting multiple carriers and negotiating rates takes a lot of time and effort. One way to greatly reduce the amount of effort needed to work with multiple carriers is to use Shopify apps.