How well your Shopify store fulfills orders once they are placed says a LOT about your business.

A big part of the user experience is the experience of ordering and receiving purchases. Get that part right and you can start to build customer confidence, trust, loyalty, and all those lovely ingredients that lead to success.

After all, getting the right products to the doorstep quickly and efficiently is part of what made Amazon the behemoth it is today.

Does your Shopify store sell multiple products in the same category?

Maybe it’s different brands of white t-shirts or jeans, where it would be helpful for customers to compare price, materials, size options, availability, delivery times, star ratings, etc.

Perhaps it’s the size options, availability, brand or weight of sports shoes that customers want to be clear on.

Or something more technical like TV screens or mobile phones, where customers need to compare the specs and feature sets as well as price and other factors.

Pick almost any product and there are likely other options available in-store for customers. This can create confusion in their minds.