How can I sell more? Is a question I’m sure you’ve asked yourself regularly as an ecommerce entrepreneur.
One guaranteed way is to penetrate new markets by selling internationally. To do this, you need to ‘speak’ to your customer, and we mean this in the literal sense.
As an ecommerce retailer doing business online, the concept of translating your website should be a no-brainer.
Making your website multilingual can break the language barrier, create more value and ease the buying experience for your potential new customer.
But often language (and Shopify translation!) is underestimated as a key selling factor for online businesses.
However, according to the study ‘can’t read, won’t buy’ – 55% of people prefer to purchase in their own language and 60% of people rarely or never buy on English-only websites.
So, whatever you’re selling online, you’d be cheating yourself out of a major market opportunity by not aiming to sell abroad.
