Customers who have an emotional connection to your brand offer 300% higher lifetime value. 300%! Cultivate connection and loyalty, and you’re golden. In addition to increasing your store’s value in the eyes of customers, customer loyalty programs also increase your customers’ value to you! Everybody knows that it’s cheaper to drive existing customers to purchase again than it is to find a new prospect. Wise business owners invest in cracking the code of customer retention, as well as the science of increasing customer lifetime value and average order value.