Dawn Mobile Theme Review for Shopify
Unless you’re thinking mobile-first with ecommerce, you’re probably not going to be first in line when mobile customers are looking to buy.
Online shoppers increasingly expect and demand a seamless mobile experience. For Shopify store owners, that means thinking mobile-first with your theme – and the latest addition to the free Shopify library is the Dawn mobile theme.
According to the SaleCycle 2021 Ecommerce Stats & Trends Report, smartphone traffic worldwide in 2020 was 68 percent for mobile and 32 percent for desktop.
You might expect ecommerce sales to outperform desktop by a similar ratio. Sales on mobile are considerably higher than on desktop BUT the ratio is actually lower: 56 percent mobile and 44 percent desktop.
The Monetate Q1 report 2020 also says that global mobile conversion rates were at 1.81 percent while desktop was at 1.98 percent and tablets at 2.92 percent.
This all suggests that online retailers are not well optimized for mobile. The Dawn mobile theme is Shopify’s answer to change that. It optimizes the mobile user experience to increase conversion rates for Shopify merchants.
This Dawn mobile theme review tells you what you need to know about it…
Dawn is free, flexible and mobile-first
The Dawn mobile theme is free to download from Shopify and simple to install.
It is a flexible, scalable, and customizable theme that is designed to work with Online Store 2.0, which was Shopify’s recent attempt to rebuild the online store experience from the ground up with new developer tools and an all-round enhanced shopping experience.
Dawn has a simple and, perhaps, understated base appearance, allowing your products and other content to take center stage.
The harmonized color palette built into Dawn simplifies the color settings by reducing the number of options you have to customize but, at the same time, provides you plenty of scope to create the consistent look you want to reflect your brand throughout your store.
The design has incorporated the best-practice user experience patterns already familiar to online buyers. This creates an intuitive shopper experience that allows customers to find what they need as they need it.
Dawn allows you to highlight your product collections in their best light on smartphones without users having to worry about complex navigation, cumbersome buttons, annoying forms or anything else that detracts from a simple and intuitive shopping experience.
What are the challenges of a mobile-first website design?
It is not easy to fit the content and the functionality that mobile shoppers demand onto a small screen.
When standard desktop-first stores are scaled down for mobile, they often run into problems with usability. Many do not get the balance right between providing enough detail and making it easy enough to use.
Mobile usage should not be an afterthought in web design. To be successful, a store must be designed with mobile functionality as a priority.
That’s where Dawn comes in. It helps solve many of the problems that mobile responsive designs encounter because it does not convert a desktop store to a mobile store. Dawn started with mobile screens and helps you build a store offering an intuitive mobile-customer experience from the word go. This mobile store can then be adapted for desktops as necessary.
We believe that this should be the way to design ecommerce stores moving forward.
The key features of Dawn
Dawn offers a range of new features that greatly increase the ability to customize your online store and optimize it to increase sales conversions.
It is specifically designed to appeal to a wide range of Shopify merchants but does allow you to tailor its features to your target customers.
Some of the main features of the Dawn mobile theme include:
- Simple to install and get started
- An adaptable layout with many theme-editing/customization choices
- Automatic image ratio adjustment for a uniform layout in product and collection grid sections
- Site-wide cross-selling sections to aid conversions at every stage of the sales funnel
- Conversion-first features across the site
- Media-optimized product pages
- Easy screen reading for those with visual impairments
As you might expect from a Shopify theme, Dawn is very easy to install and to build your own eye-catching and customized pages without any developer/coding experience.
You can add sections to any page of your store and use the content blocks to add, rearrange, edit and render the pages so that you achieve your own look and feel according to the brand style you want to create. This helps your store stand out from the rest.
With more apps set to support app blocks in the future, you will be able to continue the customization of your store and get even more creative as you evolve in the coming months and years.
Dawn includes a collage section that allows you to assemble different content blocks to create a collage layout that features related products on product pages. This helps you promote and upsell products related to the ones chosen by the buyer using a lookbook, image gallery or a video section – all without the need to hire a developer. These can be featured on product pages, the home page, the about section or any page of your website.
Another feature of Dawn is the ease with which the different product discovery habits of different types of shoppers are supported. For instance, shoppers who are searching for something specific as soon as they land in the store (transactional customers) will see sections that provide quick and easy access to product collections and simple product-filtering options to find what they need quickly.
On the other hand, some shoppers will be looking to research, compare products, and browse collections before they buy and will need access to informative content. These informational queries are well-supported by Dawn’s design, which makes it easy to navigate and click through to find the relevant info.
Fast and customer-focused
One feature that almost every shopper demands these days is page-load speed. Buyers do not hang around if pages load slowly, so Dawn was purposely built to be fast. It has been clocked at 35 percent faster than the Debut theme.
The Dawn templates have been optimized for loading content. Only the most important and relevant sections are used and these provide in-built flexibility so that you can include what you want without slowing the pages down.
A lot of thought has gone into the mobile-first design of Dawn: how to stay fast, flexible and mobile-first while providing the most comprehensive shopping experience possible.
To do that, Shopify had to take the best of what has gone before, discard the rest, and allow merchants to build their store according to what they know best, i.e., what their customers want to see and do.
Start using Dawn and turn shoppers into customers…
Most ecommerce stores out there are not being built with mobile-first technology. They are still built for desktops and converted for mobile. Dawn changes that approach.
Whether you are just starting out in ecommerce with a small startup store or are an established store looking to improve mobile sales performance, Dawn is designed to grow with you at your own pace.
The Dawn mobile theme is now preview-able and available from the Shopify theme store if you are looking for a mobile-first app to help you reach out to more smartphone shoppers.
Few would argue that mobile is the future of ecommerce. So, I hope that this Dawn review has helped you understand more about how it could help you set up or establish your store among the rapidly growing band of mobile shoppers.