Ecommerce Statistics 
The past couple of years has been quite a ride for ecommerce around the world, with the pandemic creating a new world of online shoppers.
How big is global ecommerce now?
What are the major trends to watch out for?
This post is crammed full of ecommerce statistics for 2022. These stats do far more than help you understand the scope of ecommerce around the world and provide a nice intro for an ecommerce blog post.
They can help you understand where the ecommerce market is heading and how to shape your business for the future — identifying important trends that you may be able to use to grow your store.
The ecommerce stats listed here include the numbers on:
- Global ecommerce in general — from the U.S. to Australia
- Mobile and social commerce
- Buy Now Pay Later (BNPL) ecommerce
- Language localization
- Miscellaneous ecommerce points of interest
So many ecommerce statistics out there are old hat, dating back five or six years and telling you precisely nothing. In the fast-changing world of ecommerce, outdated stats no longer cut it.
So, we’ve grabbed the most up-to-date and reliable statistics possible from the past couple of years. Where that’s not possible, stats from 2019 or 2018 have been used but no earlier.
Let’s get into it…
Global ecommerce statistics
Global ecommerce relates to the sale of products or services across international borders into non-native markets using online sales and marketing.
Already by 2019, 93.5 percent of global internet users had purchased products online.
It was estimated last year that there would be over 2.14 billion people worldwide buying goods and services online — up from 1.66 billion global digital buyers in 2016.
Ecommerce sales are expected to account for 21.8 percent of retail sales worldwide by 2024 (up from 18 percent in 2020).
As global ecommerce expands, it becomes easier for your store to expand into foreign markets and build an international presence, with lower barriers to entry and shorter sales cycles.
But just how big is ecommerce on a global scale now?
Shopify provides some interesting ecommerce statistics to help us understand this and how ecommerce has developed in recent years:
- The global ecommerce is forecast to hit $5.55 trillion in 2022 – compared with around $1.3 trillion in 2014.
- Global online retail sales will reach $6.17 trillion by 2023.
- In 2020, only 17.8 percent of sales were made from online purchases. This figure is expected to reach 21 percent in 2022 and 24.5 percent by 2025 — but clearly, there is considerable room for more growth.
- North America was second behind Latin America in the growth of retail ecommerce sales in 2020 with Europe and Asia not far behind.
Ecommerce statistics in the US
- The U.S. ecommerce market is forecasted to hit $875 billion in 2022 and is second only to China in total ecommerce sales.
- In 2015, the US commanded 20.2 percent of global ecommerce sales — by 2020, this figure was down to
- 16.9 percent (reflecting the growth of ecommerce around the world).
- More Americans already prefer online shopping to shopping in a brick-and-mortar store.
- 96 percent of Americans have made at least one online purchase.
Ecommerce statistics around the world
- China, the U.S. the UK, Japan, South Korea, Germany, and France are the top seven ecommerce markets worldwide in 2022 — in that order.
- China accounts for 52.1 percent of all ecommerce retail sales worldwide and is the largest single market.
- Latin America saw $85 billion in ecommerce sales in 2021, up 25 percent from $68 billion in 2020.
- In India, ecommerce is expected to grow to $111.4 billion by 2025, up from $46.2 billion in 2020.
- Russia, the UK, and the Philippines saw more than 20 percent ecommerce sales growth in 2021.
- South Korea is the most lucrative market for fashion and beauty products (a market that attracts many of our readers).
With these worldwide statistics, maybe there are untapped markets for you to explore?
Mobile and social ecommerce statistics
- Mobile ecommerce has seen particularly rapid growth worldwide. Insider Intelligence forecasted that m-ecommerce will grow at a 25.5 percent compound annual rate until 2024.
- In 2021, mobile shopping from Shopify merchants captured 71 percent of online sales via mobile over the Black Friday Cyber Monday period.
- In 2022, smartphone retail ecommerce sales are expected to pass $432 billion (up from $148 billion in 2018).
- One in five U.S. shoppers report using mobile shopping apps multiple times per day.
- Almost half of China’s ecommerce buyers shop on social, generating over $351 billion in sales over 2021.
- 73 percent of consumers said they will switch from a poorly designed mobile site to one that makes purchasing easier, according to Google.
- 49 percent of brands are investing in social commerce content in 2022
With these statistics in mind, could you be doing more to attract and convert mobile and social customers in your store?
The rise of Buy Now Pay Later (BNPL)
The use of Buy Now Pay Later (BNPL) apps like Klarna, Affirm and Afterpay in ecommerce has grown astronomically in recent years.
According to JP Morgan, “mobile, cross-border and buy now, pay later are on the rise as consumers show a willingness to adopt new shopping and payment methods.”
- The number of US shoppers using Klarna doubled to 17 million in April 2021, with a 125 percent increase in downloads.
- BNPL is most popular in Germany, where it accounts for 30 percent of all payments.
- In Australia, 30 percent of adults have a BNPL account
- In Vietnam, BNPL is expected to grow by a compound annual growth rate of 36 percent between 2021 and 2028.
If your store does not offer BNPL, these statistics should be an eye-opener.
The importance of language localization
With ecommerce going global and happening across borders, the most successful ecommerce businesses will be those that provide a localized user experience — the most important aspect of which is language:
- In a survey conducted by Flow.io, almost 20 percent of ecommerce customers said that the lack of language translation was a big barrier to purchasing on a foreign site.
- Over two-thirds of English-speaking shoppers said they would not purchase from a site not translated into English.
- An extensive and worldwide CSA Research survey found that 65 percent of ecommerce shoppers prefer content in their language, even if it’s a poor-quality translation.
- The same survey found that 40 percent of shoppers will not buy from websites in languages other than their native language.
- The most important pages to translate into the native language are:
- Product descriptions
- Product reviews
- Checkout process
Google translations are not good enough. Ecommerce stores need professional translations to be taken seriously.
Other interesting ecommerce statistics
Here is the pick of the other ecommerce statistics that might be relevant to you if you are considering tweaking your own business in the months ahead:
- Around 50 percent of people say they’d purchase something from a website’s chatbot using conversational marketing (live chat and chatbots) according to Drift.
- According to Kinsta, 43 percent of online shoppers have reported making purchases while in bed, 23 percent at the office, 20 percent from the bathroom or the car, and 10 percent when drunk!
- 2020 studies suggest that the average conversion rate of ecommerce websites is just 2.86 percent.
- 65 percent of shoppers look up price comparisons on mobile while in a physical store, according to KPMG.
- Google reports that people who have a negative experience in a mobile store are 62 percent less likely to purchase from it in the future.
- If page loading times change from one second to five seconds, bounce rates on mobile sites increase 90 percent according to Google.
- Over 46.5 percent of small to mid-sized businesses say that offering free shipping increases their profits.
- The average online shopping cart abandonment rate across all industries in 2021 was 69.82 percent.
Ready to follow the ecommerce trends and grow?
If you’ve read the ecommerce statistics presented above, you now know not only how big ecommerce is — but you also know where it’s heading.
These statistics reveal important trends that your ecommerce store, whether housed on Shopify or another platform, would do well to bear in mind.
Making improvements based on a better understanding of the latest ecommerce statistics can help you grow traffic and sales in your store.