One way to boost reach, attention, and sales in your Shopify store is through referral marketing.
But how do you promote and manage your affiliate, referral, and influencer network most effectively?
The answer may be Kickbooster, a platform made specifically for referral marketers, Shopify stores and crowdfunders to spread the word about their projects, encourage visits and clicks, and generate revenue.
In this Kickbooster review, we take a look at what the platform can do for Shopify store owners, how it works, and what the associated costs are.
What is Kickbooster?
Kickbooster was developed by the team at Bold Commerce, a well-established name in ecommerce apps for Shopify store owners. It is one of more than a dozen apps that create powerful and effective solutions for different ecommerce challenges, such as upselling, subscriptions, and various integrations.
Kickbooster calls itself “the first and only tool made specifically for crowdfunders to manage their affiliate, referral, and influencer network all in one place.”
This integrated platform is designed especially for creators of affiliate, referral, and influencer marketing programs, helping to automate the referral process and make it simpler and quicker to attract clicks and sales.
Effective referral and affiliate marketing campaigns require backers/customers, media partners, and brand advocates to refer their network to your campaign or store. To encourage this, partners must be rewarded appropriately when a referral generates business.
You remain in control of the process while Kickbooster manages most of the legwork from start to finish:
- Tracking link generation and monitoring
- Referral validation and commission management
- Reporting for both you and your affiliates
The communities of affiliates on Kickbooster are known as “boosters”. They are automatically rewarded for referrals/securing backers/reffered sales for campaigns according to your instructions. Boosters share projects and receive a payment when pre-orders/orders are placed through their affiliate link.
Booster links, on average, generate around 3,000-4,0000 visitors per campaign according to Kickbooster, so they can really help a campaign take off.
Kickbooster and Shopify
Many Shopify merchants use the Kickbooster app effectively to manage their affiliate campaigns The app is well reviewed by Shopify users, with an average rating of 4.5.
Shopify store owners can use the app directly in Shopify admin with very little impact on the page load speed of your store. You can design the look and feel of your affiliate marketing program to match your branding by customizing the themes.
Store owners can use Kickbooster to:
- Increase traffic and customer engagement
- Turn customers into affiliate marketers for your store with post-purchase popups
- Motivate affiliates with cash commissions or store credit in return for successful referrals (according to the rate they have set)
- Pay commissions on real referred sales (not clicks or impressions or cancelled/refunded orders)
- Track and manage referral programs from a single centralized dashboard
- Create a community of customers, bloggers, influencers, and publishers to help promote products and expand the reach of their brands.
As one Shopify merchant put it recently:
“A no-brainer. Create your offer, share the affiliate link and the rest is history.”
By all accounts, the backup support provided by the Bold team is very good and the only gripes seem to come from users who don’t understand how the Kickbooster system works.
How does Kickbooster work?
There are two sides to the relationships created on Kickbooster:
- The creator of the program
- The “Boosters”
For the program creator, the platform looks after all the parts of the program that take the most time and effort, automating much of the legwork while you, the creator, focus on the important job of building relationships.
The technical work of tracking, validating, reporting and managing commissions is done by the Kickbooster platform, easing the burden on you and freeing up your valuable time.
As the creator, you can customize the referral program and set the appropriate commission rate for paying affiliates. The Kickbooster platform does the rest.
The Kickbooster platform has a huge community of 30,000 boosters. These boosters must sign up to the platform to get access to all the live campaigns on the Kickbooster Marketplace.
The marketplace features multiple types of crowdfunding campaigns from Kickstarter and Indiegogo, the main crowdfunding platforms, as well as Shopify stores. Here’s what it looks like:
Boosters can view the commission offered for each campaign and select the campaigns they’d like to sign up for and promote.
Boosters also have access to a private dashboard that tracks the campaigns they are involved in, highlighting:
- The number of referral link clicks
- Funds raised
- Commissions earned
The importance of online publishers to referral campaigns
Kickbooster especially focuses on established online publishers to spread the word in referral campaigns. These publishers are some of the platform’s top boosters.
Kickbooster realized very early on that one of the best ways to promote campaigns is to get high-quality content producers to write articles about upcoming campaigns (in return for a commission). This boosts the credibility of campaigns and can create an online buzz that increases awareness and sales.
How to set up a referral program with Kickbooster
To create a referral program with Kickbooster, you’ll first need to set up a creator account and then follow the prompts.
Here’s a quick breakdown of the steps you’ll need to follow:
- Insert your campaign URL
- Create your Kickbooster account and agree to the terms and conditions
- Fill in your project information
- Connect Kickbooster with Google Analytics using the Connect Now button so that you can track pledges to your project accurately
- Follow the instructions to invite Kickbooster to be a project collaborator
- Select your reward commission percentage and cookie duration
- Design your booster signup/opt-in page to match your brand
- Activate your referral program
- Share your referral program link with all the key people in your community
Kickbooster has three different pricing models: one for referral marketing (crowdfunding), one for ecommerce and another for pledge management for crowdfunding projects:
Kickbooster vs other paid channels
Kickbooster works out very economical when compared with other popular ways to get referrals.
Based on the average cost per click for a three-month subscription, Kickbooster found the following from their research:
Because Booster links are usually shared by highly motivated and influential backers with their entire networks, the conversion rate with Kickbooster is often higher than with other channels.
Also, with online publishers being the focus of Kickbooster’s platform, audiences are often already accustomed to supporting exciting crowdfunding projects, increasing the click-through rate to the opt-in page.
Ready to boost your sales with Kickbooster?
Kickbooster has a strong record of success, an expansive network, and affordable pricing. This can help referral and affiliate marketing without having to commit much in the way of funds.
With a 30-day free trial of the Kickbooster app on the Shopify app store, try it out and see if it works for you.