Best Shopify Lookbook Apps [2021]
Lifestyle product photography helps boost sales. That’s a fact.
If you can wow visitors with how your products look in real life, it inspires purchases. That’s no great secret – but how do you do that effectively?
Answer: Lookbook apps.
If you’re in the fashion business, they’re a must. Clothing, shoes, jewelry, cosmetics, accessories, etc. are touchy-feely products that people traditionally check and handle in-store before making a purchase. Obviously, you can’t do that online.
So, in your Shopify store, customers rely on you to show them how products look and feel. It’s up to you to fire their imagination and help them visualize – not with more words but with pictures.
Not just pretty pictures. You need to create an engaging browsing experience that delights your customers both on mobile and desktop. You need to sell the look.
All the biggest brands on Shopify have mastered this and you must too.
Lookbooks have long been featured in fashion magazines, like Elle and Vogue. Online merchants are now discovering that lookbooks work even better online and you can use them to convince shoppers to buy.
Let’s take a quick look at the best Lookbook apps out there…
POWR Photo Gallery
POWR Photo Gallery from the well-established team at POWR.io brings your product and company images to life by helping you to create Pinterest-style galleries or lookbooks.
A free plan is available and you can make your images more interactive with links, “like” buttons and so on. This app also helps you create user testimonial galleries or even a gallery for your team members.
Price: Free plan available (up to 5 photos with branding). Paid plans at $4.99/month, $11.99/month and $79.99/month (includes all 50 POWR apps)
Free Trial? No
Average Shopify Rating (out of 5 stars):4.3 (322 reviews)
Main pros:
- Upload photos to create a product grid gallery or lookbook
- Create galleries for press, team or user testimonials
- Several automatic image cropping styles and layouts for ease of editing
- Arrange photos in a grid, collage or use the slider/slideshow layouts
- Add titles and caption text
- Use call-to-action buttons to direct users to another page
- Add alt text to each photo to optimize images for SEO
- Enable a lightbox popup slider to let customers take a closer look at your photos
- Add a ‘like’ button to images for visitors
- Customize spacing, photo size, borders, fonts for captions, etc.
- Includes text search for users to filter gallery entries by keywords
- Simple to get started – no coding required
- Instant access to all 50 POWR apps with the premium Business version
- Free help center and support 24 hours a day
Any cons?
- Free version only includes 5 photos and some say the POWR branding makes it unusable
- Some historical problems with support but very few recent negatives
Lookbook Shoppable Galleries
Lookbook Shoppable Galleries by the team at Expert Village Medi Technologies (EVM) aims to make shopping faster, more interactive, and more seamless with shoppable galleries.
According to the many Shopify merchants who use it, it’s one of the best lookbook apps around.
Price: From $9.99/month up to $49.99/month (Enterprise – up to 50 galleries/month)
Free Trial? Yes – 7 days.
Average Shopify Rating (out of 5 stars):4.9 (146 reviews)
Main pros:
- Create photo galleries, art galleries or lookbooks
- Show images in a grid, list, slider or collage layout
- Embed galleries on any page in your store
- Tag or link products on the images as hotspots with “shop now” buttons: interactive and easy to buy
- Direct “Add to Cart” feature from lookbook images (one click)
- Customize your image gallery layout and design – add CSS if necessary
- Bulk image uploads available
- Simple drag and drop lookbook builder
- Create as many lookbooks as you need
- Fully mobile responsive
- Responsive support team
Any cons?
- The basic plan only allows up to six galleries per month
- Short free trial (7 days)
Lookbook
Lookbook is an app by Mod Media that allows you to make eye-catching lookbooks in minutes and make it easy for customers to buy with shoppable galleries.
It’s a higher entry price point than most of the other apps featured here but it is still worth a free trial.
Price: $29/month
Free Trial? Yes – 7 days.
Average Shopify Rating (out of 5 stars):4.5 (58 reviews)
Main pros:
- Create lookbooks/online product catalogs complete with product rollovers
- Link directly to your products to make purchasing easy
- Simple pricing: create as many lookbooks as you like for one monthly fee
- Connect lookbooks to any page in your store
- Several different themes for displaying images
- Customize markers that display your products (on mouseover)
- Customize display info for each product (title, price, image)
- Link markers to any product or URL
- One-click theme change automatically alters the code in your store
- Simple drag and drop interface
- Easy to install and configure
- Responsive for all devices
Any cons?
- Short free trial (only 7 days)
- No free plan (or lower-priced plan) available
Lookbook – Shop by Gallery
Lookbook – Shop By gallery is another popular and well-reviewed app amongst the Shopify merchant crowd.
As the name suggests, a key feature of this one is that it makes it easy to shop directly from galleries with its tagging system, aiding product conversions and sales.
Price: Free plan available. Paid plans at $4.99/month (Basic), $9.99/month (Professional Plan) and $19.99/month (Business Plan)
Free Trial? Yes – 7 days
Average Shopify Rating (out of 5 stars):4.8 (120 reviews)
Main pros:
- Simple drag and drop image upload
- Build up to 20 galleries (with Business Plan version)
- Showcase any featured gallery and embed on any page
- Make images shoppable with tagging/hotspots (Professional Plan and above)
- Add hyperlinks to your images
- Easily customizable – locations, colors, buttons, etc.
- Customers can Add to Cart directly (increases conversions)
- Bulk upload feature – easy to upload images
- All images loaded from the CDN for faster loading
- Free starter plan with one gallery and up to 10 images included
- Different payment plans for scaling
- Four different display styles (inline and popup)
- Galleries responsive on all devices
Any cons?
- Short free trial (only 7 days)
Shoppable Fashion Galleries
This one by Aura Apps helps you create not just a gallery of lifestyle product shots – but shoppable galleries for merchants in the fashion retail business. That’s what it’s all about.
The app even helps you create a public gallery by encouraging customers to upload their images to your store (in the paid version).
Price: Free plan available (up to 3 lookbooks). Paid plan $5.90/month.
Free Trial? Yes – 7 days
Average Shopify Rating (out of 5 stars):4.9 (19 reviews)
Main pros:
- Helps draw shopper attention to high-quality photos of products
- Embed lookbooks on any page
- Add clickable links, and products to enable purchases from the lookbook
- Tag products on images with polygon shapes or numbered hotspots
- Give customers the ability to upload their photos and create a public gallery (paid version)
- Promote product look or product lookbook on product pages via “Shop the Look” button
- Customize positions, colors, shapes, etc.
- Rich image editor with dozens of settings
- Override application styles with CSS and apply your own adjustments
- Add pagination to your lookbooks
- Guided tour to get you started
- Low monthly pricing for unlimited lookbooks
- Free plan with 3 lookbooks
Any cons?
- Short free trial (only 7 days)
- Fewer reviews from Shopify merchants than most other apps reviewed here
Nitro Lookbook
Nitro Lookbook by Nitro Apps is one of the less-established lookbook apps but it is building a name for itself with some good reviews from Shopify merchants.
This is a Vietnamese app developer so be prepared for a few language difficulties – if you can get past that, it might be a great option.
Price: $10/month
Free Trial? Yes – 10 days
Average Shopify Rating (out of 5 stars):4.9 (14 reviews)
Main pros:
- Create lookbooks in slider, Instagram, mapdraw, grid or masonry formats
- Drag and drop lookbook creator
- Display on any page in your store
- Customize title, text, font, color, border, URL, YouTube iframe, Google Map iframe, etc.
- Includes auto-suggest product search
- Create unlimited lookbook galleries and images
- Easy to set up and configure
- Responsive design
- Live support
Any cons?
- No free version
- Lack of reviews from merchants on Shopify
Shopify Lookbook Apps FTW
“Shopping the look” works.
It not only helps you sell specific products that customers have shown interest in but can also aid the upsell.
After all, seeing a scarf and jacket together in a real-life photo is more likely to result in a sale of both items.
By using any of the above apps, you can create beautiful galleries that do the talking (and the selling) for you – allowing customers to shop with you by clicking products on images that take them directly to the shopping cart.
More engagement in fewer clicks is great for sales.
