Omnisend Review: Shopify Marketing Automation

At the end of this review, you should be able to determine if Omnisend is the best tool for your e-commerce business.

But before we dive in, let’s look at a brief introduction of Omnisend.

What is Omnisend?

Omnisend is an omnichannel email and marketing automation platform for e-commerce businesses. The platform is omnichannel in the sense that it allows marketers to reach their customers through multiple channels all under the same roof.  With Omnisend, you can reach your target audience via email, SMS, push notifications, social media, and many more. This wide variety of channels will help you reach a wider audience and increase your revenue.

Omnisend works with several e-commerce platforms including popular ones like Shopify, Shopify Plus, Woocommerce, Magento, BigCommerce, and many more.

No matter the channel of your choice, Omnisend offers you a ton of features to help optimize your marketing efforts. Some of these features include email and newsletter templates, A/B testing, abandoned cart emails, landing page creation, pop-up forms, and many more.

Omnisend market itself as a “marketing automation software that helps ecommerce businesses make their marketing relevant by sending personalized messages to the right person, at the right time, using the right channel”.

Main features of Omnisend

Here are the main features that Omnisend offers to e-commerce businesses that are looking to increase their sales and revenue.

Versatile lead capture forms

Omnisend offers a variety of lead capture forms to help you collect customer information. With their lead capture forms, you can turn visitors to your e-commerce website into subscribers. You can either opt for the Signup boxes that stay visible at the bottom of the web page or use Popup forms. The software also offers a Wheel of Fortune signup form that uses gamification to capture leads. You can also create landing pages to help you capture more leads

Multiple channels for reaching out to customers

Unlike most e-commerce marketing tools, Omnisend doesn’t limit itself to just email. The software allows you to add SMS, Facebook messenger, web push notifications, and many more to your marketing mix. This feature allows you to reach your target customers wherever they are. The more customers you can reach out to, the more sales you will generate.

Email marketing

Omnisend helps you create and manage email marketing campaigns. The software comes with an easy-to-use drag-and-drop visual content editor to help you to create emails in minutes.

They also offer customizable email templates so you spend less time designing emails for your outreach campaigns. The solution also offers CTR boosters to help you increase email engagement. Some of these CTR boosters include scratch cards and dynamic discount codes.

Marketing automation

We live in a fast-paced digital world, so it’s important that you reach out to your customers at the right time. Omnisend helps you do this efficiently. With Omnisend’s powerful automation features, you can set up smart triggers so that customers will receive the right messaging at the right time.

Some of the email types you can send using the automation feature includes:

• Welcome emails: This is the first email that will be automatically sent to a new subscriber. It will be the first part of a series of onboarding emails that help the new subscriber get acquainted with your brand

• Abandoned cart emails: Omnisend will automatically send a follow-up email to any customer who adds a product to their cart and goes through the checkout section but leaves the website without completing the purchase.

• Birthday emails: Omnisend will automatically send best wishes to your subscribers on their birthdays. This is a great way to build customer loyalty.

• Customer Reactivation emails: When a customer has not purchased from your store in a while, Omnisend will automatically send them reactivation emails to help persuade them to get active again.

• Order confirmation emails: Omnisend will automatically send emails to help confirm the customer’s order.

• Automated email follow-ups: Omnisend will help you nurture your leads by sending them automated email follow-ups.

These emails will help you increase customer engagement. With automated follow-ups and cart recovery emails, you can boost your click-through rates and maximize sales.

Along with all these email automation features, Omnisend comes with a Smart Send Solution that ensures that your subscribers do not get any irrelevant messages. For example, cart abandonment emails are only sent to subscribers who do not complete the checkout process.

Contacts segmentation

Omnisend comes with a smart segmentation feature that helps you to segment your customers into lists. You can segment customers into different categories based on criteria like the channel they use to subscribe, shopping behaviour, campaign activity, and any other criteria of your choice. You can also send personalized messages to each subscriber segment. This feature will help you create targeted campaigns that will help increase your customer engagement.

Advanced reporting

The software offers reports to help you track the performance of your campaigns across different channels.  You’ll be able to track your sales performance and analyze which kinds of messages offer the best ROI. You can compare the performance of your campaigns daily, weekly, or monthly.

There is also a clickmap feature that helps you see which part of your newsletter gets more clicks. This feature will help you optimize your newsletter campaigns for conversions. You can customize your reports based on subscribers’ devices, location, and language.

Website tracking

Omnisend has a very handy feature called website tracking. This feature will help you find out which of your products are the most popular amongst your customers.

Real-time data sync

Omnisend will automatically sync all the data from your online store in real-time. With their pre-built automation templates, you can start activating your customers immediately.

Single-click installation

Simply download the Omnisend app for whatever e-commerce platform you’re using and automatically sync your contacts, products, and orders.

Support

Omnisend offers 24/7 live email and chat support to answer any Omnisend related questions you might have. They have an average response time of 5 minutes. Omnisend Enterprise users also have a dedicated account manager to help them grow their e-commerce business.

30+ integrations

Omnisend integrates with 30+ popular apps that you already use. So if there is any feature you want that Omnisend doesn’t offer, you can simply use an integration for it. Some of the apps you can integrate are Intercom, Justuno, OptiMonk, Zapier, etc.

Omnisend Pricing

Omnisend provides flexible pricing depending on your lead size and business needs.

This is the pricing for 500 contacts:

Free plan

The free plan is best for new e-commerce businesses and individuals who want an easy way to send out emails.

With the free plan, you can send 15,000 emails/mo. The features you get in the free plan include:

• Email campaigns
• Report
• Signup boxes, popups, and forms.

Standard plan

This plan allows you to automate your email campaigns and also reach out to customers through SMS marketing.

The standard plan costs $16/month. You will also be able to send 15000 emails/mo. The features you will get in the standard include:

• Email automation
• Audience segmentation
• 24/7 email and chat support
• SMS campaign and automation

Pro plan

This plan allows you to enjoy the full power of Omnisend’s omnichannel capabilities. Along with SMS marketing, you will be able to reach your customers through other channels.

The pro plan cost $99/mo. You will also be able to send 15000 emails/mo. A new perk they added is $99 in free SMS credits/mo. Along with all the features you get in the standard plan, these are the additional features that come with the Pro package:

• Advanced reporting
• Priority support
• Google customer match
• Push notifications
• Facebook custom audiences

Enterprise plan

This is the best plan for huge e-commerce businesses.

This plan allows you to send unlimited emails. You also get free SMS credits. You get all the features in the Pro plan along with the following additional features:

• Email account migration
• Dedicated account manager
• Facebook messenger
• Custom IP address
• Deliverability support

You will have to contact Omnisend for pricing.

SMS pricing

The SMS credit prices start at $20/mo. Pricing will vary depending on your location. In the US, 1 SMS costs $0.015.

Who is Omnisend best for?

For users who want a simple tool for email marketing: Even if you don’t have an e-commerce business, you can still use Omnisend. With the free plan, users can send up to 15000 emails per month. So if you just need a tool to help you send newsletters to your subscribers, you can check out Omnisend’s free plan.

For e-commerce business owners: Omnisend comes with a ton of features to help e-commerce business owners grow their online store. Omnisend offers functionalities like marketing automation, smart segmentation, and email marketing. All these features will help increase conversions on your online store and also boost sales.

Frequently asked questions

Will I be charged once the free trial ends?

You won’t be charged after your free trial ends. You will only be charged when you have opted for the Standard or Pro plan.

Can you use the pro plan features while on the free trial?

Yes, you will be able to use the pro plan feature. The only limit is that you can’t send more than 15000 emails per month.

Can I transfer my SMS credits to another month?

Yes, you can transfer your SMS credits to another month. The SMS credits have an expiry date of 60 days. So you can use your SMS credits for up to two months before it expires.

Can you migrate from your current email marketing platform to Omnisend?

Enterprise users can migrate to Omnisend for free. Pro plan users will have to pay for a full on-boarding and migration service.

Does Omnisend count contacts twice if I add them to two different segments?

No, you won’t be charged for duplicate contacts. You won’t also be charged if a contact subscribes to multiple channels.

Is there a free trial?

Yes, Omnisend offers a free trial. So if you’re not satisfied with their service, you don’t have to subscribe to the paid plans.  In the free trial, you get access to the pro plan features.

Omnisend review: is it right for you?

To grow a successful online store, it’s important to have the right tools in your arsenal. With the right tools, you will be able to increase your sales and revenue.

Omnisend comes with a ton of resources to help you save time by automating most of your email and marketing processes. With a click of a button, you can easily create and manage email marketing campaigns, integrate several channels in your automation workflow, segment subscribers into categories so that they only receive relevant messages, and capture leads with built-in forms.

With its very reasonable pricing, Omnisend also saves you money.

If you are looking for a great email and marketing automation platform for your e-commerce store, try out Omnisend.