PostPilot Review: Direct Mail For Your Shopify Store
Did you think direct mail was dead?
We all know how targeted email campaigns can work as part of a digital marketing strategy for your Shopify store — but didn’t direct mail die long ago?
Well, not so fast. It may surprise you to hear that direct mail doesn’t yet belong in the retail museum. In fact, well-targeted and well-managed campaigns can still help you drive sales for your store.
Some estimates put ecommerce open rates for email campaigns at as low as 20 percent, which means 80 percent of active subscribers are not engaging,
PostPilot may be part of the answer. This Shopify app helps you create direct mail campaigns that can circumvent the growing challenges of digital marketing by sending personalized postcards or handwritten cards to customers and prospective customers.
In this PostPilot review, we’ll take a closer look at this form of marketing, why it works, and how you can use this app to boost engagement levels, sales and revenue.
Let’s get straight onto it…
What is PostPilot?
PostPilot is an app designed to help Shopify store owners use the many benefits of direct mail seamlessly within their digital marketing strategy.
With PostPilot, you can send personalized, one-off and triggered campaigns to customers and prospective customers.
In as little as 4-6 days from the moment that a customer meets your criteria to receive a postcard, it arrives in their mailbox.
Some people call it “Klaviyo for direct mail” because it works like a targeted email campaign. It integrates seamlessly with the Shopify platform, with segmented customer lists and real postcards sent to physical mailboxes triggered by particular shopper behavior.
Why send postcards?
If you thought direct mail died 10 or 15 years ago as email, social media and ecommerce started to take over, you’re mistaken.
There’s such a thing as digital clutter, “noise” and online overkill — and we are seeing a backlash against it. So many marketing emails are now deleted from inboxes without ever going near a pair of shopper’s eyes … which all means less effective marketing campaigns.
There are also concerns over customer privacy and invasive tracking, which is casting doubts over some online marketing strategies like Facebook Ads, for instance.
Also, because of fierce competition in most ecommerce spaces, digital marketing is starting to cost more as more effort and expertise are needed for brands to stand out. The cost of acquiring a customer through digital marketing is increasing.
PostPilot takes a step back, recognizes that not everything invented before 2000 belongs in a marketing museum and addresses some fundamentals of ecommerce marketing in 2022.
Postcards work. They reach your customers without having to worry about spam filters or high pay-per-click fees and have better response rates than many digital campaigns.
The truth is that if direct mail campaigns are designed and managed well, they can increase engagement and sales. Especially repeat sales, which is the name of the game for increasing profits.
And physical cards are considered more cost-effective now than a few years ago when digital marketing and advertising costs were lower (less competition).
A well-managed direct mail campaign using postcards can help you reconnect with “lost” customers, retain customers, create stronger relationships with existing customers, and keep them coming back again and again to buy more products.
Most ecommerce customers are probably not expecting to receive anything from you through the mail other than their products. Postcards are a way to pleasantly surprise them.
PostPilot review: The main features
Let’s look at a few of the standout features of PostPilot…
Fully automated/personalized postcards for customers
You can design your own cards with a range of templates and a drag-and-drop tool that makes it easy to build, edit and customize postcards like a pro — with no coding or graphic design skills required.
Every card is personalized 1:1 and printed on premium quality card stock. All the printing is handled by a production center in South Carolina.
Complimentary design team
If you prefer, you can use PostPilot’s complimentary custom design service and you don’t need to lift a finger to design your postcards. Their creative experts know what works and can rapidly design successful campaigns for your Shopify store.
Targeted campaigns made easy
If you get the right offer to the right customer at the right time, they will buy. PostPilot helps you do this in much the same way as an automated email campaign — except you send physical postcards instead of emails.
Postcard sending can be automatically trigger-targeted to customers based on behavior, such as the amount they spend, items they bought, location, time since last purchase, abandoned carts or other criteria.
“Set and forget” campaign setup
With PostPilot, you can create a campaign once and let it run and run, reaching out to customers and making money for your Shopify store until you pull the plug on it.
It’s easy to create unique professional postcards by uploading images or using those provided by the PostPilot team…and every card is printed in full color with high-quality artwork on luxurious card stock.
The cards can even be handwritten by proprietary robots that use real ink pens to write like a human hand!
Likely undeliverable addresses are flagged and eliminated from your campaigns, saving you money and improving the ROI.
Easy to track ROI
Integrated conversion tracking from your dashboard shows the real-time ROI on every postcard marketing campaign. By segmenting your audience and tracking the ROI of each segment, you’ll see what’s working and what’s not.
The PostPilot support team gets rave reviews from users (more about this below) and there’s an online support page too.
Designed for Shopify
PostPilot is fully integrated with Shopify so customer segmentation is easy. In fact, you can upload lists from any CRM or ecommerce platform via the user-friendly CSV importer.
The Shopify integration also allows you to include a coupon code on your postcard that makes it easy for customers to engage directly and buy from you.
Amazing reviews from Shopify store owners
PostPilot has maintained a full five-star rating from Shopify merchants, with many recent glowing reviews suggesting they are doing a great job — and do actually practice what they preach.
You can send postcards for as little as $0.49 each with a monthly plan.
The full PostPilot pricing is detailed below and, as you can see, it’s simple and depends upon the size of the postcard you want to send to customers.
There are four standard postcard sizes:
The pricing includes:
There are no minimums or maximums with sending and no contracts to sign. You can send one or 100,000 cards — and they can be sent internationally.
If you’d rather sign up and commit to a monthly plan, you’ll enjoy discounted rates on postcards.
There’s a $99/month plan (for brands with thousands of customers) and a $499/month Pro plan (for brands with tens or hundreds of thousands of customers). There’s also a dedicated account manager with the Pro plan and a custom plan available on application.
Who’s is PostPilot for?
Drew Sanocki, co-founder of PostPilot said:
“Michael and I have 20 years in ecommerce. Throughout our careers, we’ve both used direct mail. We’ve found that it works well. Not a lot of direct-to-consumer brands are using it.”
PostPilot is already used by thousands of Shopify stores that sell directly to the public. It is most commonly used by small to medium-sized and growing brands.
It’s free to install PostPilot: Try it risk-free!
“I was skeptical…if you’re considering postcard marketing, it’s less expensive and more effective than you think. I spent $1500 and generated nearly $40,000, which is pretty freakin’ amazing.”
— Ezra Firestone (BOOM! Cosmetics)
PostPilot is free to install so you can set up the app and play around with some designs without it costing a cent until you want to send postcards.
Nobody is saying that direct mail replaces your email marketing. Combining the two makes sense if you want to bypass some of the “noise” associated with online marketing campaigns and provide another channel to increase ROI and profits.
Check it out next time you want to:
- Reach out to already-engaged customers who haven’t yet purchased from you
- Reconnect with customers who haven’t been “active” for a while with a “we miss you” message
- Announce an interesting upsell/cross-sell promotion or incentive with an expiry date
- Surprise existing customers with something a little different and unexpected