Recart Review: Messenger Marketing for Shopify

Cart abandonment is a constant headache for Shopify store owners. If it’s on the increase in your store, you should be asking questions about how to reduce it by retargeting customers who have left without buying.

Recart may be your answer. It’s one of the most popular cart abandonment apps out there, helping countless Shopify store owners retarget the customers who have been so close – yet so far – to a sale.

Downloaded and used by over 130,000 ecommerce merchants worldwide, Recart is one of the most trusted ecommerce apps with over 5,000 positive reviews on the Shopify App Store.

It may be what you’ve been looking for to boost revenues without lifting much of a finger…

What is Recart?

Most of the key features of Recart work at the bottom of your sales funnel.

The app “assumes” that you’ve already done most of the right things to get potential customers into your store. It “assumes” that people who want to buy are already there, browsing your products and filling shopping carts. But something prevents them from finally clicking the PAY NOW button.

People abandon carts for all sorts of reasons – a change of heart, a phone call distracts them, or they find a more suitable product elsewhere.

While it’s true that some shoppers abandon and never intend to buy, it’s also true that many shoppers intend to come back later or simply didn’t have the time to complete the transaction.

To not follow up with these shoppers is negligent – and costly.

Recart makes it easy to do that. But it also helps with other important aspects of your marketing strategy:

• Growing your messenger list
• Messaging your customers through social media
• Communicating key information to customers (order receipts, shipping info, etc.)
• Increasing the number of product reviews you receive
• Encourage customers to come back to buy more (with offers and discounts)
• Analyzing abandonment rates

Key features of Recart

Messenger marketing

Messenger lies at the heart of the Recart app. It is the engine that drives communication with customers. The app focuses on starting conversations with customers on the social channels they use every day rather than relying on email – with its notoriously poor open rates.

Recart claims that up to six times higher click-through and open-rates result from switching from email to Messenger.

Through Messenger, you can send abandoned cart reminders to customers who have left without buying – but plenty more besides:

• Welcome messages and announcements
• Shipping notifications
• Order receipts
• Product review requests (it integrates with Loox for this)

Customers can subscribe to your Messenger list with one click. They don’t need to leave a phone number or email address. Once subscribed, you can communicate with them instantly and with excellent read and response rates.

Abandoned cart recovery campaigns

Once customers are subscribed to your Messenger list, you can track them through every stage of their buyer journey.

Abandoned cart recovery campaigns involve informing customers about the items that were never checked out of their shopping carts. It can help you make the final push to get the sale over the line.

However, messaging customers in the wrong way about this can turn them into enemies forever.  It must be done in a non-intrusive way, getting the message across without sounding too pushy or creating a “nuisance” factor.

The Recart app helps you master this difficult art. The in-built messaging sounds natural and the images and emojis make it more engaging, encouraging those who genuinely intended to buy to come back and complete the sale – and even incentivizing them to do so.

Well-thought-out abandoned cart campaigns will reignite “lost” sales and add important revenue to the bottom line.

Abandoned cart analysis

As you create your abandoned cart campaigns, it helps to have accurate statistics on how frequently it’s happening and how successful your efforts at tackling the problem are.

The in-built analysis tools in Recart provide many of the statistics you need:

The cart abandonment console in Recart highlights the following information:

• How many abandoned carts compared with how many started checkout
• Abandonment rate
• Lost revenue from customers who abandoned
• How many abandoned cart customers you have email addresses for
• How much revenue has been recovered by using the app
• The percentage revenue growth resulting from recovered abandoned carts
• Total number of recovered carts
• Overall conversion rate
• Statistics within the last 30 days

New promotions

As well as helping you retarget customers with the specific products that they’ve left in their shopping carts, you can inform them about new promotions and convert one-time sales into repeat business.

Campaigns do not need to go into marketing “overdrive” to do this. Sometimes, simply using Messenger to reach out to customers and remind them that you’re open for business and ready to answer their queries is all you need to generate new interest. It’s about increasing the number of touchpoints with the customer.

You can also use Recart to announce new promotions or upcoming sales that you’re running…

Of course, some customers might find this annoying and you need to bear this in mind.

If your messages are a little too much for your customers and they don’t want to keep receiving them, Recart provides the option to unsubscribe. It’s important to keep customers “onside” with you and abide by the data/messaging regulations at the same time.    

Order, shipping and delivery information

Recart’s Messenger system can also be used to relay important information about orders and shipping/delivery information.

Once a customer has ordered, the first thing they want to know is that the order was received successfully and is being processed.

Recart can send an order receipt (plus codes to use for discounts off their next purchase, if applicable).

At the same time, you can also inform customers of the expected delivery date. This can reduce the number of support inquiries you receive and, by accurately setting customer expectations, you help them feel more at ease about their order.

Product Reviews

We all know how important reviews, testimonials, and social proof are to the success of any ecommerce store.

The Loox” integration with the Recart app allows you to request customer reviews naturally with the simple click of a button.

The key to getting more positive reviews is to make it easy – and, if possible, rewarding – for happy customers to tell you what they think about you.

Recart can do that, incentivizing your customers by offering a free entry into a competition or a discount code if they leave a review.

Popups and push notifications

Two proven ways to increase traffic and conversions in your store are by using popups and push notifications.

While most of the features in Recart work at the bottom end of the funnel, integrations with other apps can help at all points of the customer buying journey.

For instance, push notifications can be useful for getting customers into your store with notifications of discounts and sales, while popups work can improve conversion rates in-store or encourage subscriptions to your mailing list or messenger list.

A few of the main Recart integrations include:

• Wheelio
• Woohoo
• Optimonk
• Privy
• JustUno
• Facebook Messenger

Recart Pricing

With Recart, if you recover less than $1,000 in lost sales per month you only pay the $29/month minimum fee. Even at that low fee, you get all of the features mentioned above.

So, the more you recover the more you pay. That sounds pretty fair to us. Here are some examples of monthly fees based on the value of recovered sales:

• $1,000 to $2,500 in recovered sales – $49/month
• Up to $5,000 in recovered sales – $89/month
• Up to $10,000 in recovered sales – $169/month
• Up to $20,000 in recovered sales – $299/month
• Up to $40,000 in recovered sales – $499/month

For over $40,000/month in recovered sales, it’s price on application. The premium version provides priority chat support, a dedicated customer success manager, and an 8X ROI guarantee.

Simple to use and support available if you run into problems…

One of the great beauties of Recart is its ease of use. It features drag-and-drop editing tools to make life easier and customizing it to fit in with your brand is simple.

You’ll find the analytics console provides an immediate and clear view of the ROI of your campaigns.

If you do run into trouble at any point or need help optimizing your use of the app, help is at hand.

An extensive help center features easy-to-follow articles, with a team of “Growth Specialists” on hand to assist via email, Facebook and Instagram.

For regular customers, there is a live chat feature and you can also leave an email address for email support.

Larger stores paying over $499/month receive priority, dedicated support.

Recart Review: Make abandoned carts a problem of the past

There’s no substitute for a well-designed ecommerce store that simplifies the buying cycle for each customer. Creating a slick user experience will certainly help to increase sales and reduce lost revenue.

However, some “lost” sales will occur regardless of how slick you make the buying process. That’s frustrating when you put so much hard work into getting customers into your store in the first place but most store owners treat cart abandonment as simply part of life.

Now you know about Recart, one of the best tools around to tackle the cart abandonment problem, you can minimize its impact on your business and make it less a part of your life.