Repixel Review: New Retargeting System To Improve ROAS
This Repixel review looks at a smart new remarketing app and how it may help your store increase conversions through an innovative form of remarketing to customers.
It’s hard enough to get customers to your store when you first get set up. Convincing them to buy takes it to a whole other level.
You get plenty of interest, plenty of throughput…but loads of abandoned shopping carts.
The secret to reversing that trend is better targeting in your marketing strategy at all stages of the customer journey.
What if you could target people shopping for similar items in the same niche – not only those who have been to your store but those visiting high-ranking, non-competing stores in the same broad niche?
Hitting potential customers with retargeting ads is traditionally one of the best ways to boost conversions – and Repixel helps you do that in a more innovative and expansive way.
In this Repixel review, you’ll see how Repixel helps you increase exposure to potential target customers not on your own website – but those visiting partner websites.
What is “repixeling” and what can it do for your store?
Repixel is the service but “repixeling” is the verb!
It is a way of retargeting (remarketing) but in partnership with associated, non-competing brands.
Rather than tagging visitors to your website so that you can serve them ads later (like with standard retargeting marketing), you tag visitors who have visited a complementary business’s website so you can serve ads to them later.
So, potential customers who have visited other websites that compliment your products and services get the chance to check out yours.
How does repixeling work?
Retargeting has traditionally been done through the social networks, particularly Facebook, and has worked well for many ecommerce businesses.
You put a snippet of code on your website (known as a pixel) and this allows you to tag users that have either visited or triggered a specific event in your store.
For instance, someone who shops your store for an electric pink polka-dot t-shirt without buying is tagged and retargeted with an ad for an electric pink polka-dot t-shirt when they next log into Facebook.
The theory (and fact) is that it is more likely the customer will come back to you and buy the item – as opposed to relying on memory to convince them that life is not worth living without that pink polka-dot t-shirt.
With repixeling, the ad might display to a visitor to a partner store that sells electric pink shoes, for instance.
That’s the basic difference between retargeting and “repixeling” – the customer does not need to have been to your store to receive a relevant ad.
Remarketing has gained a well-deserved reputation as one of the most effective forms of marketing for increasing conversions. However, it is limited in scope because you can only retarget those customers who have visited your store and been tagged.
With repixeling, the world opens up. Campaigns can scale up and become more effective on a wider terrain.
As you may have guessed, repixeling only works well if you select the right partners. Serving an ad for a pink polka dot t-shirt on a DIY store is probably not going to work. In fact, it will probably rank highly on the annoyance scale…
So, the partner businesses must be non-competing but in the same broad industry. And they needn’t be other ecommerce stores. They could be partner blogs that write about your niche, review sites in your industry, online publications, etc.
Repixeling is here to stay with most major ad networks such as Facebook Ads, Google AdWords, LinkedIn, and others embracing it.
Facebook Ads recently built a “Share Pixel” button to make pixel swapping easier and more accessible.
Repixel provides a marketplace of site owners that enable you as an advertiser to send Facebook and Instagram ads to your visitors when they visit a partner’s website.
It’s a win-win-win:
- You get the chance to get in front of a wide variety of potential new customers who are actively browsing your niche
- Your partner website gets a new passive revenue stream without having to put invasive banner ads on the site – in fact, by barely lifting a finger!
- The customer gets targeted ads about something they may be looking for (if it’s done right)
How does Repixel work?
You don’t need a contract, credit card, or commitment to get started with Repixel.
Simply create an account and then:
- Browse the marketplace for potential site owners to repixel
- Request access from a good candidate – the site pixel will then be shared and the contract with the site owner started
- Build custom audiences in the Ads Manager and load them into your ads
- Create lookalike audiences to further expand your reach
Note the following when you are browsing for potential partners:
- If you select multiple site owners with which to partner and repixel, you will need to pay a fee to all of them all
- Each site owner will list visitor count and CPM (cost per thousand impressions)
- You will need to request permission from the site owner in the marketplace to obtain the pixel code and advertise to visitors to the site.
If you are a site owner wanting to list your site for other businesses to potentially repixel your visitors, note the following:
- You will need to add your website name, URL, monthly visits, CPM, category, language, age, and gender of visitors
- You will also be prompted for your website tagline and a description of your products and services
- You can add as many sites as you like
Main features and benefits of Repixel
With repixeling, the secret is to contact the right people at the right companies without it taking up too much time.
Then you need to negotiate a fair deal, put a contract in place, and get the development team to make it happen technically.
With larger organizations especially, this can be a big challenge.
Repixel has built a marketplace that connects advertisers with web property owners and allows them to easily repixel at scale. The entire process from start to finish is made simple.
- Large marketplaceconnecting potential advertisers with site owners
- Websites in the marketplace are conveniently categorized into industry/niche type
- Site owners can add multiple websites at one time with a cloud-based app
- Simple set up and navigation – no tech skills needed (copy and paste pixel code)
- Graphs and charts available to track daily sales
- Tech support available if required (live online chat)
- Work with as many partners in your niche as you like
Main benefits for advertisers:
- Puts you in control of finding suitable niche partners to work with
- No limit to the number of web visitors you can retarget (unlike with traditional retargeting)
- An effective way to retarget visitors of non-competing websites or mobile apps (when they are looking for products and services in your niche)
- Low annoyance factor with the ads – and no pop-up ads on your own site
- Compliant with Facebook Ad policies and GDPR
- Lowers the cost of customer acquisitions
- Scale-up as you grow
- Only pay when you set up a partnership with another website and start making money
How does the Repixel pricing work?
There is no charge to get set up with an account and enter the Repixel marketplace. Site owners are not charged until they start monetizing – and, as an advertiser, it is you who monetize them.
Each website listed in the marketplace has a monthly licensing fee to access its pixel. Once approved by the site owner, your first month’s payment will be due and, unless cancelled (at any time), this will renew monthly.
Think of this fixed monthly fee as “renting” the SEO for your niche and targeting buyers from the clicks that result.
Repixel works on a commission basis, charging a 20 percent fee from all funds paid by advertisers to site owners/publishers. That’s how it makes its money.
What about privacy concerns and Facebook policies?
GDPR or other privacy concerns are not an issue for Repixel users. All targetable data lives within the ad networks that Repixel works with, such as Facebook, Instagram, Linked In, etc. Repixel does not store data.
So, if the ad networks are safe, your data is too.
Because your advertising pixel is not placed on somebody else’s website (which would be a violation of Facebook’s terms and conditions) you remain compliant with Facebook.
The site owner creates the pixel and shares it with you within Facebook’s ecosystem, using the “share pixel” feature built by Facebook. That makes it easy to maintain compliance with the powers-that-be.
Repixel Review 2021
Pound-for-pound, repixel marketing is becoming one of the best strategies for converting sales at the “sharp” end of the customer journey and reducing the cost per acquisition (CPA).
It is direct, takes little time to manage once it’s up and running, and produces an enviable ROI when compared with pay-per-click or other forms of advertising.
We’ve been using Repixel for a while at Whole Design Studios and it’s been steadily increasing profits for our customers. It works really well, connecting you easily and effectively with partners who are open to doing business and sharing the love with you.
If you’re interested in trying it out, head on over and sign up – remember it’s free to join and browse the marketplace.