The 7 Best Shopify Alternatives
All ecommerce platforms have their strengths and weaknesses. Shopify has more strengths and fewer weaknesses than the rest and that’s why it’s the number one choice for aspiring ecommerce merchants and established merchants who want to grow their businesses.
However, it’s always good to know the alternatives.
Some store owners will inevitably decide that they just don’t get on with Shopify for one reason or another.
With millions of merchants on its books, it wouldn’t be natural if nobody had complaints or wasn’t looking around for alternative platforms.
You can’t please all of the people all of the time, right?
So, with that in mind, we’ve put together a review of the best alternatives to Shopify. The following seven commerce platforms are in no particular order but you may want to check a few of them out if you are looking for a Shopify alternative.
Wix offers an affordable, feature-rich ecommerce platform with over 100 templates, a rich array of apps to add functionality (almost 300 apps), and a user-friendly editor that makes it easy for ecommerce beginners.
Pricewise, the platform offers three different plans for ecommerce businesses:
- Business Basic: $17/month, including 20GB storage space, 5 hours of video and 24/7 support
- Business Unlimited: $25/month, including 35GB storage space and 10 hours of video and 24/7 support
- Business VIP: $35/month, including 50 GB storage space, unlimited video, customized reports and priority support
- Easy to use – drag and drop editor
- Easy to learn – many tutorials provided
- 100+ templates
- Works with multiple payment gateways
- Tight storage and video limits
- Fewer apps than Shopify
- SEO performance is not the best
BigCommerce is considered a major competitor of Shopify’s, especially for well-established, growing companies that want to engage in multi-channel selling.
The platform features many eye-catching themes (but only seven free ones), an easy-to-use drag and drop editor, and advanced content-marketing features. It also has more built-in features than Shopify so you are less reliant upon installing apps.
Pricewise, the base range is between $29.95/month and $249.95/month but these come with sales volume limitations depending on how much you sell each year (rather than transaction fees, like Shopify).
This means that successful stores end up paying a lot more than these base monthly fees.
- Great for multi-channel selling
- Many content marketing features
- Strong SEO performance
- Many inbuilt features
- Expensive for high-volume stores
- Few free themes offered
- Inconsistent page-load speeds at times
WordPress-based stores might want to consider WooCommerce as an alternative ecommerce platform to Shopify. They really are made for each other.
WooCommerce is a free, open-source platform that provides a great user experience on both mobile and desktop.
For store owners with big ambitions, you’ll pay for extra functionality but it remains great value. Product bundles are available at $49 with an array of extensions to choose from and plugins are also available to help you build a more sophisticated site.
WooCommerce add-ons are available for a one-time fee rather than committing to a monthly subscription like Shopify’s (plus monthly rates for many of the Shopify apps).
- Value for money
- Free plans available with no additional transaction fees
- Seamless integration with WordPress sites
- No hosting provided
- Support issues are often steered towards the hosting platform
- Speed is sometimes an issue
- May require more tech skills than Shopify
Squarespace may be a good option for startups—especially those with a relatively small product catalog looking for an affordable solution without any in-house tech knowledge required.
You will find a good range of templates and an easy-to-use store builder with this platform.
Pricewise, you can get a limited package for $12/month (paid annually with up to two contributors).
For $18/month, you get unlimited contributors. The highest-level package at $40/month provides additional features like point of sale, domain checkout, ecommerce analytics, merchandising tools, abandoned cart recovery, real-time carrier shipping, and more.
- Simple and affordable
- Eye-catching templates
- No additional transaction fees
- Payment options limited to PayPal and Stripe
- No multi-channel selling and limited marketing features
- Fewer add-ons available than Shopify
- Slower mobile speeds
Prestashop is another Shopify alternative if you are working with limited finances. After all, it’s essentially free to get a website built—though you do have to buy hosting and a domain (you can buy a hosting plan through Prestashop if you like).
The platform is still wonderful value even though you do not get the variety of themes and functionality available with other options, including Shopify.
If you want more features, you can go with a premium plan and hire a developer to provide greater functionality but this increases your costs. So, your options for scaling up with Prestashop may be quite limited.
One of its best features is its international feel, with support provided for 25 languages and multiple currencies, which makes international sales easy.
- Free websites available with no additional transaction fees
- Hosting options are available if you don’t want to self-host
- Multiple languages and currency support to facilitate international sales
- Limited scalability and functionality
- Only one pre-installed theme is available
- Few free themes and templates are available
- It may require some tech skills
Magento is now run by Adobe and since April 2021 has been known as Adobe Magento Commerce.
The Magento name is well established and another attractive option for ecommerce entrepreneurs looking for free, open-source, store-building software.
Many established ecommerce businesses use Magento, with in-house programmers to get their store(s) doing all the things they want. Customizations are not easy and require coding skills but they can be very effective at optimizing your store and scaling your business as you grow.
This also keeps you in firm control of your store’s features and security, which is attractive for many ecommerce entrepreneurs.
For those with more limited resources at their disposal, Magento can work if you have at least some in-house tech knowledge.
If you have limited technical skills, stick with one of the other plug-and-play options that are more user-friendly than Magento.
There is also an Enterprise edition of Magento with support but it’s beyond most stores’ budgets.
- Free to download with no monthly service fees
- Strong SEO tools and performance
- Multiple payment gateway options
- Many advanced customization options with the right technical skills
- Needs at least some technical knowledge
- It requires hosting on another platform
- Difficult for beginners to use
If you’ve got merchandise or digital products for sale, Sellfy might be an alternative option to Shopify to consider. Many artists, musicians and video makers use the platform to sell their work, push course subscriptions, or sell print-on-demand merchandise.
It’s a simple-to-use platform that can get a web-based store up and running quickly and without much technical expertise. Some marketing features are provided to help you promote your store and increase sales.
Pricewise, there are no monthly subscription fees even with the free plan. It allows for 10 products with Sellfy branding. Most store owners will need one of the affordable paid plans, which include a $19/month starter plan with unlimited products (but still retains Sellfty branding), a $49/month business plan (with many more advanced features), and a $99/month premium plan with priority support.
Basically, the more you sell the more you pay because of the sales limits for each plan but there are never any transaction fees.
- Free plan with affordable paid plans
- Simple to get started
- Multiple integration options
- Designed for limited types of businesses
- Only accepts payments from PayPal and Stripe
- Limited customization options (colors and logo)
Shopify alternatives, some free, some for India, UK, Canada and more
If you’re perfectly happy with Shopify, you probably haven’t read this far. In fact, you probably didn’t even find this article.
Shopify does a wonderful job of keeping most of its merchants happy. It’s scalable, stable, very user-friendly, rich in features, and has a huge ecosystem of apps and plugins to expand its functionality. Ultimately, building great, eye-catching stores from templates without any tech skills is pretty easy with Shopify.
Even with all of its pluses, however, it’s inevitable that some merchants will seek Shopify alternatives from time to time.
It might be that you want a cheaper alternative, a more customizable or flexible solution, or some advanced features that you can’t get on Shopify without paying for an expensive plan or third-party apps.
Either way, the above information should help you decide the ones to approach. You have the info you need to check out the Shopify competition to see if there’s a platform that does a better job for your store.