Shopify Instagram Engagement: How to Boost Engagement for Your Store
Shopify and Instagram are a great “fit” for many stores, helping to boost sales for the brands that have mastered how to turn Instagram posts into shoppable experiences for their followers.
But could you be doing more?
Have engagement levels dropped recently?
Or maybe you’ve never generated the type of Shopify Instagram engagement you’d hoped for — and not seen any real uplift in sales since you started running campaigns?
Now’s the time to learn more about how to boost engagement and sales using the perfect marriage between a leading social media platform and the leading ecommerce platform.
How do Shopify and Instagram work together?
Instagram is owned by Facebook and boasts around one billion users – half of which browse the app every day. Between them, Instagram and Facebook cover just about the whole world!
Through social media, then, your store has an almost limitless market of potential customers if you can strike the right chords through your content.
Instagram is by far the most engaged social platform for Shopify store owners. If you get your campaigns right, Instagram is a very effective marketing platform for Shopify stores, generating 25 percent more engagement than other social media platforms, including Facebook and Twitter.
With Instagram, you can create stunning visual posts that showcase your products — and it lends itself especially well to fashion, apparel, accessories, cosmetics and the types of products that most people reading this will sell in their Shopify stores.
With Instagram, you can turn posts into shopping experiences using product tags. The shopping experience is seamless from product discovery to checkout.
Customers will not even have to leave the app… purchases are made within the app, right where customers are rather than asking them to click away from Instagram to another website.
Apps and integrations connect inventory, marketing, customer, and sales data into a central Shopify database. You can sync your product catalog, promote the most popular product features, and create your ad campaigns all within Shopify — and use one Shopify inventory synced across all the places you sell from.
How to increase engagement between Shopify and Instagram
Social media and ecommerce only work together if you can engage your audience — and then deliver a smooth shopping experience.
Shopify looks after the shopping experience with its tried and tested back-end formulas that help so many store owners generate profits around the world. But what about an engaged and loyal following on Instagram?
That comes down to the quality of your content and your overall Instagram marketing strategy. It involves more than simply posting beautiful photos. There’s nothing wrong with that but how will it convert into greater engagement and interaction with your audience — and, ultimately, more sales?
Are your Instagram followers excited and inspired to take action by your posts — or is your content lost in the crowd of other stories out there?
Here’s how to drive more Shopify Instagram engagement…
Build relationships on Instagram for Shopify
Over the long term, relationships with your followers are what will boost engagement. Of course, this doesn’t happen overnight so it’s one of the “long-play” strategies to consider.
You can measure it partly with the number of likes and comments you get but that doesn’t tell the whole story — and it doesn’t necessarily translate to paying customers. You need to invest time into your Instagram feed, getting to know your followers, building your numbers and connecting with existing followers regularly.
Here are a few tips on how to build real personal relationships on Instagram:
- Reply to every single comment you receive
- Learn who engages most frequently with you and check their profilesLike and comment on their posts
- Actively look to boost follower numbers
- Browse content that your ideal followers engage with and connect with the people there
- Welcome newcomers and reach out to them by DM
Use the right hashtags#
Hashtags# are the lifeblood of Instagram, as you probably know. They are as important as keywords in SEO.
If you can master their use, you will boost the “searchability” of your posts and engagement on Instagram and get found more easily.
Next time you post wonderful lifestyle shots of your new product range, make sure that you research the best hashtags to use — specific terms that people use to find content on Instagram.
Get more creative with your product posts
Instagram is a visual platform. Your images and pictures are what catch the eye. To help your brand stand out, get creative with your photo filters and develop a unique style of post.
You can’t attract likes and comments if you don’t stand out in your followers’ Instagram feed so improving your chances of getting noticed is a no-brainer. Try adding photo filters.
Post at the right time
Experiment with posting times. If you know your target audience, you should also know when they are most likely to be active on Instagram. This can increase engagement with your posts and your Shopify store.
To learn more about this, check out this Later post on the best times to post on Instagram, based on the main time zones across the world.
Join Instagram pods
An Instagram Pod is a group of active members who share each other’s posts and agree to like and comment on them. This results in higher post impressions and mutually higher engagement levels.
In turn, this makes it more likely that posts will appear at the top of the Instagram Explore page and drive further engagement among new potential followers.
Some consider this to be “gaming” the Instagram system and it is questionable whether pod membership will lead to more paying customers — though it may be a useful strategy in the short term to boost engagement.
Use Instagram’s data insights to monitor and boost engagement
If you want to improve relationship-building efforts on Instagram to drive engagement, you need to know what’s working and what’s not.
Instagram’s built-in data tools will help you identify your most engaging content but you need to set up a business or “professional” account to access the full range of real-time analytics.
It’s easy to switch to a professional account and it will take only a few clicks.
The insight data can be accessed from your profile page. Simply tap the bar graph icon in the upper right corner of the account page and follow the prompts.
The tools are free, simple to interpret and provide valuable insight into how your content is performing so that you can track engagement levels.
You can view engagement metrics like comments, clicks, shares, brand tags and mentions. This will provide a good idea of how followers are interacting with your brand. By looking at the past three months, you will have a complete picture of engagement with all your content over that period and be able to answer questions such as:
- Which kinds of posts generate the best response?
- Which post types encourage followers to leave the most comments or ask questions?
- What imagery, captions and hashtags convince followers to engage?
- What content trends can be identified that appear to encourage engagement?
- How can I reverse engineer the most popular post types?
This will help you recreate post types that are popular and engaging.
If you need more analytics tools than those offered for free by Instagram, you can try third-party apps like Sprout Social, Hootsuite, and Later. These apps can also help you schedule posts and automate some of the most time-consuming tasks associated with Instagram posts.
However, bear in mind that the use of third-party bots on your Instagram account is against Instagram’s terms of service and could negatively impact your posts.
Convert Instagram engagement into Shopify sales
These are just a few tips for increasing your Shopify Instagram engagement. By following these suggestions, you should increase the chance that likes, comments, shares and clicks will lead to a boost in sales for your Shopify store.
Let us know how you go or, if you have any better suggestions for boosting Shopify Instagram engagement, leave a comment below.