Shopify Pricing Guide December 2018

Last updated November 27, 2018
Shopify-pricing

Lite, Basic Shopify, Shopify or Advanced Shopify?

If you’re just starting out planning your ecommerce store or considering a change of platform to Shopify, it can be a little challenging to pick your way through the Shopify pricing options.

Shopify plans include four pricing options, offering different features that suit different types and sizes of business.

Nobody wants to waste money on features they don’t need. At the same time, you don’t want a store that feels handicapped by a lack of functionality or a business with inadequate reporting.

So which Shopify pricing plan ticks all your boxes?

Shopify-pricing

You can find the answer by reading on. In the next few minutes, you’ll discover precisely what you can expect for each Shopify pricing plan. Then you can stick a pin in the one that suits your business…


Need to set up your domain name?

First up, if you need to host your domain name with Shopify, it’s quite economical at $9/month.

You can administer your domain name (change records, add subdomains, and add email accounts) or purchase new domain names from the admin panel when you log in, making management quite simple.


The Shopify Pricing Plans

Shopify Lite Plan: $9/month

You may not be immediately aware that this option is available when you head over to Shopify to check out the pricing plans: it’s not heavily promoted.

It basically includes a BUY button that you can add to a WordPress website, podcast site, blog, or Facebook page: this is the most basic ‘store’ imaginable – not really a store, in fact: just the capability for readers, listeners or viewers to buy from your page.

There is no shopping cart – but you can accept credit card payments and provide customer support through the Facebook Messenger app, which is part of Shopify Lite. That is all for the Shopify lite review.

Who’s it for?

Got an existing Facebook page, blog or podcast site that you want to make shoppable with a BUY button and basic customer support? The Lite option may be worth considering…

Who’s it NOT for?

This is not the right option if you have no existing website or domain, and need the whole package from Shopify.


Basic Shopify Plan: $29/month

For $29 per month (plus 2.9% and 30¢ per transaction), you get a proper self-contained Shopify website able to showcase and sell an unlimited number of products. This is the best Shopify starter plan.

Two staff accounts are provided. You also get blog functionality through this plan; your store features a discount code engine, fraud analysis tools, shipping labels, and free SSL certificate to keep things running smoothly.

If you do run into problems, the 24/7 support provided by Shopify ensures that downtime is minimized.

Because everything you need is provided through Shopify, it’s possible to run a basic scalable store for this minimal monthly fee.

Who’s it for?

Shopify Basic is a great option for ecommerce store startups without a website, looking for a solid but eye-catching entry-level store that allows them to scale up with new products. If you’ve got a great idea for a new ‘lifestyle business’, you can start selling almost instantly with this plan.

Who’s it NOT for?

This is not the right option if you already have a website and just want to add a BUY button – or you need a store with additional functionality, such as abandoned cart recovery, gift cards, and professional reports.


Shopify Plan: $79/month

The standard Shopify plan is a step up from the Basic plan at $79 per month (plus 2.6% and 30¢ per transaction).

It is the most popular option and is especially geared towards growing ecommerce businesses.

As well as unlimited products and the other features included in the Basic plan, there are a few stand-out extra features worth noting:

  • The gift cards are an excellent way to promote more business;
  • The abandoned cart recovery feature helps you to revive potential lost sales by automatically sending out emails to people who didn’t complete their purchase;
  • Includes a better Shopify shipping discount than the Basic package;
  • The professional reports help you track the performance of your store more closely.

Note that with this option, five staff accounts are provided.

Who’s it for?

This plan is ideal for store owners wanting to scale up and automate the abandoned shopping cart recovery process (a major way to help boost ecommerce sales), as well as generating more professional reports to track performance.

It is especially recommended for stores with sales over $5000 per month because, over that amount, the transaction fee from the external payment gateway is lowered.

Who’s it NOT for?

If you want third-party calculated shipping rates, go for the advanced option. If you are a small start-up, try the Basic option and upgrade to this option if you find you need the extra features.


Advanced Shopify Plan: $299/month

At $299 per month (plus 2.4% and 30¢ per Shopify transaction fee), the advanced option is designed for larger ecommerce businesses that need unlimited space to grow traffic and sales, and which are generating over $10,000 per month in sales.

As well as the features included in the Shopify option, this advanced option includes:

  • An advanced report builder that provides more customized reports;
  • 15 users receive access to the admin dashboard;
  • The best Shopify shipping discount available;
  • Third-party calculated shipping rates.

Who’s it for?

If you are a high monthly revenue store that prefers shipping calculated by a third-party rather than Shopify, as well as more advanced reporting features, go for this option.

Who’s it NOT for?

This option would be too advanced for most small ecommerce stores that are happy for Shopify to manage shipping through their partners (DHL, UPS and US Postal Service).


One final option: Shopify Plus Plan

Shopify Plus is the enterprise plan. It is too advanced for most store owners as it is designed for very large ecommerce operations that can justify the high monthly fee.

Shopify plus pricing is provided upon application (this is the same for Bigcommerce pricing) but starts at around $2000 per month. You need to contact Shopify and they will customize a rate depending on your requirements.

A dedicated account manager is provided for all Shopify Plus customers. However, unlike the other plans, you cannot upgrade or downgrade easily if you opt for this plan: you are locked in for 12 months.

The best add-on option:

There are plenty of apps available that can be used with your chosen Shopify plan, if necessary.

One very useful bolt-on retail package goes well with the lower plans and dovetails with the Shopify POS app – especially if you want to provide a more ‘in person’ point of sale experience for customers.

This package cost $49 per month and includes:

  • Physical gift cards
  • Register shifts
  • Multi-staff login with PIN screen
  • POS staff PINs
  • In-app PIN screen
  • Save cart function
  • In-app PIN screen
  • Gift receipts
  • Third-party payment providers

Payment gateways with Shopify plans

In order to accept payments for the products in your store, you need a payment gateway. This connects your store checkout to the merchant account.

There is a charge for processing payments with all types of payment gateways but it’s easy to minimize these with Shopify.

Using the in-built Shopify payments facility, you’ll avoid commissions and keep monthly fees down. However, there are still the standard gateway fees and merchant account rates to pay.

Should you prefer to use one of the 100 international external gateways you’ll pay extra transaction fees.

If you are an established store migrating over to Shopify you may use PayPal, Stripe, Amazon Payments. Authorize.net, 2Checkout, or one of the many other gateways. Doing so incurs a commission, the size of which depends on your Shopify pricing plan (the higher the plan, the lower the commission):

  • Basic – 2% commission
  • Shopify – 1% commission
  • Advanced Shopify – 0.5% commission
  • Shopify Plus – 0.25% commission

Note: these fees are in addition to the payment gateway and acquirer rate stated in the plan descriptions above.


How do you pay for and cancel your plan?

Shopify offers both monthly and annual payment options.

Of course, the annual option works out a little cheaper but it does commit you for 12 months to Shopify (cancellation is ‘free’ but yearly fees are non-refundable).

Because you can upgrade or downgrade your plan for free at any time, the risk is minimized.

When you first set out with Shopify, it’s a good idea to pay monthly and feel your way for a while. Simply upgrade or downgrade, if necessary.

If you are already established and know your expected sales volumes over a 12-month, the yearly option might be more attractive for the cost savings available.


Shopify pricing calculator: what’s your monthly revenue?

The right plan will at least partly depend on your expected monthly revenue. The problem is if you are starting out, you may not have an accurate idea of this figure.

You have to make a best estimate.

Any store owner migrating over to Shopify from another platform will be clearer on their monthly revenue.

Shopify
Basic
Shopify
Standard
Shopify
Advanced
Shopify
Plus
Pricing $29.00 / month $79.00 / month $299.00 / month $2,000.00 / month
Support 24 / 7 24 / 7 24 / 7 24 / 7
Products Unlimited Unlimited Unlimited Unlimited
Https SSL Certificate SSL Certificate SSL Certificate SSL Certificate
Staff Accounts 2 5 15 Unlimited
Gift Cards Included Included Included
Reporting Included Included Included
Abandoned cart recovery Included Included Included
Advanced report builder Included Included
3rd party shipping rates Included Included
More checkout flexibility Included
Shopify scripts Included
Dedicated account manager Included
Website

Not sure which Shopify pricing plan is right?

If you’re still not sure which pricing plan is right, don’t fret. You can take a free two-week Shopify trial and see how it goes. Shopify makes it pretty easy to get started.

Most small stores just starting out will be fine with Shopify Basic or the standard Shopify plan: this will reduce your monthly costs despite the higher rates for transactions. Once you’re more established and can grow your sales, you can always upgrade.

giles thomas

Author:

Hi, I’m Giles Thomas. Founder of AcquireConvert, the place where ecommerce entrepreneurs & businesses go to learn how to increase conversions & profits. I’m also the founder of ecommerce growth agency Whole Design Studios. I’m a head marketing mentor at the Google Launchpad Accelerator & Google Marketing Expert. Ps. Check out my new blog RisePro.co

Comments

4 Responses or Pingbacks

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