Best Shopify Quiz Apps [2023]
If you want to recommend products for customers in your Shopify store, quiz apps can help you fast-track the process.
Quizzes are one of the most effective and direct ways to engage customers, allowing you to utilize the information gathered to generate automated product recommendations.
They are interactive and provide a more personalized shopping experience. Quizzes make customers feel that their preferences, choices and opinions count. Depending on who you read, quiz-takers convert at a 3 to 10X higher rate than non-quiz takers.
The best quiz apps for Shopify make it simple to set up quizzes that will resonate with your target audience and don’t just provide product recommendations to increase sales.
Many also provide personalized help with product selection and matching, help grow your list, generate leads, gather important product feedback, and build more complete customer profiles.
They can also increase the time that customers spend on your site, which can provide side benefits for SEO.
In short, more personalization and engagement through quizzes are great for business. But which Shopify quiz apps should you be using in your store?
Here are six of the best…
Octane AI Quiz, Messenger, SMS
One of the best-reviewed Shopify quiz apps is Octane AI. This allows you to get more personalized with quizzes through several channels, including in-store, by email, by SMS and through Messenger.
The team at Octane AI is proud of the fact that the app is used by “thousands of brands including Skinny Mixes, Proactiv, Ella+Mila, Glamnetic and more”.
Price: $29/month for the Starter package (up to 250 monthly engaged customers). Pro plan is $199/month (up to 1,700 monthly engaged customers) and Advanced plan is $499/month (up to 5,000 monthly engaged customers).
Free Trial? Yes – 14 days.
Average Shopify Rating (out of 5 stars): 4.9 (119 reviews)
Main pros:
- Build engagement and collect data easily with quizzesrequiring no coding
- Customizable opt-in tools for email, Messenger & SMS to grow lists
- Recover lost sales with flows on Facebook Messenger & SMS
- Build more detailed customer profiles to aid retentionand growth
- Personalized, engaging, and branded quizzes
- Add product items/collections automatically to the cart straight from quiz results pages
- Manage and edit automation for Messenger and SMS from a single location
- Send cart abandonment, search abandonment, confirmation of order and delivery, and pre-and post-purchase messages
- Offer “smart” responses to the most common customer support queries
- Track engagement and orders/sales info analytics for each customer
- Integrations with Klaviyo, Yotpo , Gorgias, Facebook Pixel, etc.
- Support levels increase according to the plan you choose
Any cons?
- Higher pricing than some other apps reviewed here
- No free plan
Visual Quiz Builder
Visual Quiz Builder is a Shopify quiz app from Whai Technologies. It allows you to create engaging, interactive quizzes that inform and guide customers in making the right buying decisions.
This app is well-reviewed and is especially useful for creating quizzes that recommend products, sizes and colors and for educating your customers about their choices: so, it’s great for the beauty and fashion industries.
The team at Visual Quiz Builder is responsive to its audience, often adding features requested by users.
Price: From $9/month (up to 500 quiz engagements per month) to $200/month (up to 200,000 quiz engagements per month)
Free Trial? Yes – 14 days.
Average Shopify Rating (out of 5 stars): 4.7 (73 reviews)
Main pros:
- Easy-to-create fully customizable branded quizzes
- Simple quiz builder to quickly add/edit/delete questions and options
- Preview quiz before publishing
- Recommends products, collections, or variants (SKUs)
- Change colors and fonts or add background images
- Link to your quiz from anywhere, and display as full screen, embedded or popup
- Create opt-ins that capture visitors’ email addresses and other key information
- Quizzes use branching logic jumps for a customized and personalized user experience
- Supports multiple languages
- Analytics provide actionable insights
- New features added regularly – responsive to customer suggestions
- Low-entry monthly price point – great for smaller stores
- Integrates with email apps, Klaviyo, Omnisend, Facebook Pixel, etc.
Any cons?
- A few recent support complaints – maybe just growing pains?
- No free plan
Product Recommendation Quiz
As the name suggests, this quiz app focuses mainly on product recommendation-type quizzes that aid the creation of a sales funnel. That’s not all it does though.
Developed by the team at RevenueHunt, Product Recommendation Quiz can also help you recover abandoned carts and capture new leads.
This is another app that is great for stores in the fashion industry and, in particular, skincare, cosmetics, beauty, clothing, jewelry, accessories and sporting goods stores.
Price: Free plan available (up to 500 quiz engagements/100 quiz completions per month). Paid plans at $39/month and $99/month (up to 5,000 quiz engagements/1,000 quiz completions per month).
Free Trial? Yes – 14 days.
Average Shopify Rating (out of 5 stars): 4.8 (66 reviews)
Main pros:
- Provides personalized product recommendations from a “personal shopper” for customers
- Provides an automated “salesperson” experience to help customers find what they need
- Unlimited customizable quizzes (even in free version)
- Define your own questions and personalize quizzes with fonts/colors/display modes
- Recover abandoned carts with quiz results sent to customer inbox
- Grow your list and segment it by capturing customer details
- Branch logic used to personalize the quiz experience
- Plug and play – easy to install (no coding required)
- Free plan available
- Integrations with Facebook Pixel, Google Analytics, Hubspot, email apps and more
- Email and Zoom support in paid versions
Any cons?
- Limited support with the free version
- Occasional technical glitches reported
Gobot AI Chatbot & Quiz
This app by Gobot brands itself as more than just a quiz app – it’s an AI-driven customer service chatbot too.
So, if your store is looking to automate more of your customer support function and reduce the pressure on your support team from repetitive tickets, this app may be the one you’re looking for.
AI is at its core and its exceptional reviews from Shopify merchants suggest it does a great job.
Price: Free to install and for the first 5,000 engagements. After that, paid versions apply.
Free Trial? Yes – 14 days.
Average Shopify Rating (out of 5 stars): 4.9 (98 reviews)
Main pros:
- Branded shoppable quizzes that help customers find the products they want
- Recommend personalized products
- AI-driven support chatbot that provides instant support for shoppers
- Unaddressed questions are sent directly to your existing helpdesk via email
- Reduces unnecessary tickets and pressure on support
- Increase the number of opt-ins for email and SMS
- Personalize marketing messages with extensive buyer profile information
- Send personalized welcome emails based on the stated needs and preferences of shoppers
- Helps eliminate uncertainties in the buying journey and reduces returns
- Sync answers, actions and other buyer profile data points with Klaviyo, Drip, Active Campaign, etc.
- Track custom Facebook Pixel and Google Ad events for answers and product recommendations
- Automatically create lookalike audiences on Facebook for important customer segments
- Track quiz revenue and engagement with robust analytics
- Keep product recommendations up to date as inventory changes
Any cons?
- Pricing is not published on the website – requires a one-on-one call to find out
- Some historical support complaints but not in the past 2-3 years
Quiz Kit
The Quiz Kit app is aimed more at established Shopify stores looking to grow customer relationships than startups. With no free version, its pricing structure means that there is a financial commitment from the start.
While it has fewer merchant reviews than the other apps featured in this Shopify quiz app review, those who use it are very satisfied. It is especially strong for stores in the apparel, food and drink, and health sectors.
Price: From $39/month (up to 500 quiz engagements + $.06 per additional engagement). Other plans at $99/month (up to 1,000 quiz engagements per month) and $199/month (up to 5,000 quiz engagements per month).
Free Trial? Yes – 7 days.
Average Shopify Rating (out of 5 stars): 5.0 (29 reviews)
Main pros:
- Create curated gift guides for customers
- Increase engagement and improve personalized shopping experiences
- Tailored product recommendations (products/collections)
- Discover more info about your customers to improve the shopping experience
- Premium industry-based templates to get you started with tailored quizzes
- Email capture option can be added before or after the quiz results
- Can add to cart directly from the quiz
- Offer promo codes or discounts to customers who take the quiz
- Simple dashboard and smooth admin experience
- Track results including open and click-through rates, products added to carts, and purchases
- Integrates with mail apps ReCharge, Bold, Facebook Pixel, and more
- Provides impressive PageSpeed scores with Google
Any cons?
- No free version
- Shorter free trial than other apps featured here
- Fewer reviews than other apps featured here
Quizify – Quiz Builder
Quizify – Quiz Builder by Arham Web Works may be an attractive app for smaller Shopify stores and startups in need of some assistance with setting up quizzes and managing support requests. Especially if they want this for free or, at most, a moderate monthly fee after setting up.
This one is a simple quiz form builder that can clear up confusion in customers’ minds about products and provide a more personalized, interactive, and engaging shopping experience.
Price: Free plan available. Paid plans at $4.99/month and $19.99/month.
Free Trial? Yes – 14 days.
Average Shopify Rating (out of 5 stars): 4.2 (34 reviews)
Main pros:
- Simple-to-use and customizable quiz form builder
- Supports different answer types like single select, multi-select, text input, file upload, etc.
- Unlimited free plan available for development stores
- Product recommendations available in the advanced version
- Helps customers match their needs to products
- Get feedback on products and store
- Gather customer data for more targeted ads
- Conditional logic used in more advanced paid versions
- Five different theme designs for quizzes
- Create quizzes in different languages
- Shortcode to add quiz on any page or sections
- Integrations with email apps, ActiveCampaign, Google Analytics, Facebook Pixel, etc.
- Custom features and design requests available
- Competitive price point
Any cons?
- Fewer reviews than most other apps included here
- A few technical glitches that appear to have largely been addressed by support
Best Shopify Quiz Apps 2021
The huge advantages that quizzes can provide for your Shopify store mean the above apps should not be ignored.
Whether you want to help customers choose gifts for other people, find the right product for themselves, retarget abandoned carts or checkouts, grow your subscriber list, educate your audience, or simply improve customer profiles to sharpen up your marketing campaigns, quizzes can help you.
The best part? You barely need to lift a finger other than choosing the questions and selecting the design of each quiz. Most of the legwork is automated and once you’ve set it up, it looks after itself.
There are no excuses not to start using quizzes.
