[Shopify Stores] The Best 30 Shopify Website Examples from Successful Brands

Last updated May 8, 2019
Shopify-Stores

Developing a successful Shopify store is like striking gold.

But the best Shopify Store owners don’t simply strike it rich overnight. The long hours of planning, design, and development all go on out of sight.

And behind almost every successful entrepreneur is an inspirational voice.

To build your own successful Shopify store, it helps to have your own inspiration from those who’ve done it: this helps spark ideas about niche, design and marketing.

Shopify-Stores

Without this, it can seem like you’re trying to strike gold without a prospector’s map of the area.

I’ve hand-picked 30 of the best Shopify stores around to provide the inspiration you need, whether you’re starting your first store, redesigning your website or simply trying to grow.

Reverse engineer the successful elements of these top Shopify stores to find your own success…


What makes a successful Shopify store?

The most successful Shopify stores are notable not only for their impressive revenues – but for their variation.

The meaning of success is different for almost every business and every entrepreneur. So it’s not surprising that their stores reflect that.

Each store owner had an initial dream; and they carved out a niche in their market. Through a combination of superior design, user experience, and delivery, they stood out from the (growing) crowd.

And the best part for you? You don’t need to be a big brand with a huge budget to do that. The Shopify website examples detailed below are not just from large corporations.

Many have been built into successful enterprises by entrepreneurs in social business with sustainable products. Each has certainly applied a great deal of hard work and determination to take them over the finish line.

OK – without further ado, let’s get into the best Shopify stores list…


The 30 best Shopify website examples

For each Shopify store on the list, we’ve included a taster of the store design, a brief company overview and our reasons for including it.

WP Standard

WP Standard (Texas, USA) makes leather bags and accessories. Established in 2009, the company started out making leather guitar straps – the brainchild of a former school teacher, salesman, and guitar player then based in Mexico.

Back then, the owner had little idea about cashflow and finance, but the store is now turning over seven figures.

It’s the winner of awards from Shopify itself and a great indication of what can be achieved from small beginnings.

Why does this Shopify store make the list?

  • Focus on high-quality products presented in clean and minimalistic design.
  • Features a great story that many can relate to.
  • Excellent use of high-quality video front and centre on the website – showing lifestyle shots of products.
  • Outreach to bloggers and social media has helped the business grow.
  • Big on customer surveys to gather information for product development.

BlackMilk Clothing

Founded in 2009, BlackMilk Clothing (Brisbane, Australia) is one of those classic “started out of the backroom in a house” stories.

Their clothing stands out on the street for its artistic designs; and their Shopify store translates this into the online world.

It’s been a massive hit through a combination of great design and artwork – and the ability to tap into the desires of a clearly defined target market (young females).

Why does this Shopify store make the list?

  • Very strong product photography makes it stand out – including lifestyle shots.
  • Powerful and consistent branding colours with use of black and white (black milk!)
  • Use of social channels to sell – shoppable Instagram is featured on the home page.
  • Good use of popups for signups.
  • Seamless shopping experience.

M2S Bikes

The Mountains to Sea Electric Bike Company (North Carolina, USA) was founded in 2015 and launched their first bike in 2016.

Its smart idea was to help facilitate travel via bikes for those times when you’re not necessarily wanting a workout, but simply looking for a way to get from A to B. So they added an engine to the bicycle with the help of crowdfunding cash.

Despite the relative high price of the product ($1450 to $2950 per bike) the idea has caught on and the company is going from strength to strength with sales around the world.

Why does this Shopify store make the list?

  • Well-defined and targeted niche.
  • They sell the sizzle (the adventure, the dream, and the freedom) rather than the sausage (the bike) on their store homepage.
  • Great use of cart abandonment popups – the company generated almost $52K in sales from a single popup offering a discount over a period of 50 days.

Jeffree Star Cosmetics

Jeffree Star Cosmetics (California, USA) sprung out of the Internet celebrity status of its founder.

From the most followed celebrity on MySpace (remember that platform?) in 2006, the makeup artist, model, and singer songwriter Star has grown his cosmetics company into a multi-million dollar business through his Shopify store.

Why does this Shopify store make the list?

  • Harnessed the power of social media (Twitter, Instagram) to generate a huge following and guaranteed mega-traffic to the store at promotion times.
  • Stunning visuals on the website grab attention – hot pink branding!
  • Simplicity of design and a seamless shopping experience even during times of heaviest traffic (thanks to the Shopify platform).
  • Customers prevented from buying more than two units of any product per month – creates a sense of scarcity and helps raise demand.

Herschel Supply Co.

Herschel Supply Company (Vancouver, Canada ) was founded in 2009 by two brothers, one of whom used to sell Vans (the shoes not the vehicle).

It expanded quickly and, by 2016, had 10,000 points of sale for its bags, backpacks, and luggage.

Its Shopify store and work through the social media channels (most notably Instagram) has been central to the growth of the brand. Herschel now turns over more than $160 million per year in sales around the world.

Why does this Shopify store make the list?

  • Great use of shoppable posts on Instagram – especially with seasonal promotions.
  • Excellent use of video on their store shows lifestyle shots of their products in action.
  • Easy-to-navigate website and clean, simple, consistent delivery of brand messages.
  • They make it easy to shop – with multiple payment methods including ApplePay.

Untuckit

Untuckit (New York, USA) is a casual men’s clothing company founded in 2011. Its shirts are cut shorter than the average short so that you can… you guessed…untuck it from your pants.

While they have over 50 stores in North America, their Shopify store is central to the success of the brand.

Why does this Shopify store make the list?

  • Good use of popup discounts/promotions for first-time and repeat visitors.
  • People trust the word of their friends: the store uses a Shopify app to run a referral system that provides cash rewards if you refer a friend, driving hungry new buyers to the store.
  • Seasonal promotions keep the store looking new and fresh.
  • A new rage of eco-conscious swimsuits made from plastic bottles collected from oceans and beaches is promoted on the store – showcasing their creativity and environmental awareness.

Taylor Stitch

Taylor Stitch (Califirnia, USA) is a classic men’s clothing company. It started out in 2008, to cater for men looking for clothing that could “handle chopping wood, surf sessions, snagging trout, or simply heading to the office”.

Its Shopify store is at the forefront of its sales and marketing philosophy and has served the company well.

The business clocked up over $1.5 million in sales within its first few years of business and is now generating $10-25 million/year.

Why does this Shopify store make the list?

  • First-time visitors are offered a discount via popup even before arriving at the store’s homepage if they enter their email address.
  • Great use of high-quality product photography and video with enough white space to provide a clean and clutter-free store that urges you to shop.
  • Perfect store design for shopping on mobile devices.
  • Live chat option is prominent and can help convert browsers to shoppers.
  • Innovative approach: crowdfunding for new, experimental lines.
  • Refer a friend policy for cash reward

Beardbrand

Men with beards: that’s a very defined target market. It’s one that’s worked very well for men’s grooming company Beardbrand (Texas, USA), which was founded in 2012.

After aggressive marketing on YouTube (where it now has over a million subscribers), Tumblr and Reddit and the opening of its Shopify store, it started to take off.

The company generated sales of $120,000 per month from its first month.

Why does this Shopify store make the list?

  • It does a great job of engaging with the target audience and putting them first – with quizzes, surveys etc. that provoke a response.
  • Educates the audience on best grooming methods – again great for keeping customers in the store and building a passionate community of followers.
  • Active promotion of social media channels, especially YouTube and Instagram.
  • Stunning visual content – like with women’s cosmetics stores, this is a prerequisite for a male grooming product store looking to appeal to male vanity.

Gymshark

Gymshark (UK) grew from an idea by a high school teenager and his friends into a nine-figure fitness business selling to customers in over 130 countries around the world.

That’s quite a story for Ben Francis, the founder, who started out screen-printing in a garage to fulfill orders.

A social media following of over three million and a stand-out Shopify store have been central to their success – though not before a major crash on Black Friday on their previous platform cost them over $140,000 in sales.

Why does this Shopify store make the list?

  • Simple, clean design with high-quality photography and good use of white space – perfect for mobile users.
  • Shoppable Instagram and excellent outreach to its abundant social media followers.
  • Live chat option on the store.
  • Excellent shopping experience even in times of high-traffic – now they’re on an ecommerce platform that can handle the strain.
  • Free returns policy helps instil confidence in buyers.

Allbirds

Allbirds (California, USA) was founded in 2014 as an eco-friendly option in footwear. It started as a crowdfunding campaign on Kickstarter and now generates $50 million plus in annual revenue.

With its products branded as “the world’s most comfortable shoes” it uses eco-friendly materials such as wool, bamboo, and tree fibers, which create less waste and pollution.

They’ve tapped into a growing ecological awareness amongst people and, at the centre of its sales and marketing strategy, is the Allbirds Shopify store.

Why does this Shopify store make the list?

  • The store features high-quality product images that combine simplicity, colourfulness and a sense of fun to appeal to a youthful audience.
  • The product shots also highlight the eco-friendliness and comfort of the product (its unique selling points) without having to say too much.
  • Good use of animation and video clips to help communicate personality and to engage the target audience.
  • Smart use of limited edition promotions.

Negative Underwear

Negative Underwear (New York, USA) kind of breaks the rules of marketing with its name; but the focus is on the standard seams and discomforts that are NOT there with underwear.

It’s billed as “underwear you want to live in”, so in this case the negativity is justified. And it doesn’t seem to have held them back.

Having gained recognition in several high profile publications (Vogue, InStyle, Wall Street Journal etc.), the Shopify store’s revenue has grown considerably since its launch in 2014.

Why does this Shopify store make the list?

  • Great use of popups to encourage signups in exchange for product discounts or monthly prizes.
  • Very clean, uncluttered and mobile-friendly feel to the store (simple and minimalist like its underwear).
  • Engages with the target audience by inviting women to take a fit quiz so they can choose the right size.
  • Free shipping on returns and orders over $100.
  • Provides a ‘wait list’ option to be informed when popular products come back into stock.

Triangl Swimwear

From launch in 2012 to becoming one of Australia’s richest young ladies in 2019, it’s been quite a ride for the owner of Triangl swimwear.

In a few short years, this brand (based in Hong Kong) is turning over an estimated $60 million per year. It even made $5 million in its first year.

The Shopify store is at the forefront of its sales and marketing strategy. And, for a brand of affordable swimwear designed for ordinary women, they’ve sure got some celebrities involved, with the likes of Beyonce, Ellie Goulding, Miley Cyrus and Kendall Jenner sporting their designs.

Why does this Shopify store make the list?

  • Stunning lifestyle photography showcases its target audience (young females) sporting its sporty, brightly coloured, stylish and affordable products.
  • Its Shopify store gets a huge amount of traffic from social media – most notably Instagram – and it has successfully harnessed the power of Instagram influencers.
  • Chat function on the site is always accessible and helps to convert browsers into buyers with an AI bot.
  • Simple and clean store design is easy to navigate and shop from.

Zero Gravity

Zero Gravity (California, USA ) is an iPhone case-making company founded in 2010: it calls iteself a tech company focused on “function, fashion, and creativity” and it has carved out a nice little niche for itself with high-quality, fun, stylish cases for all types of iPhones.

It’s a very specific product for a specific audience – and it remains the entire focus of the company.

Why does this Shopify store make the list?

  • Bold fonts, colours and designs used across the store to give it an ambitious, creative feel – just like its cases.
  • Excellent close up photography and 360-degree views of products.
  • Good seasonal promotions advertised in-store and across its social media channels.
  • Popups offering generous discounts for subscribing to the mailing list.
  • As soon as you land on the homepage, you’re able to shop the most popular designs.
  • Clean and uncluttered feel with great use of white space to contrast with the colour.

Frank Body

Launched in 2013, Frank Body  (Melbourne, Australia) was founded on the back of Australia’s coffee craze.

The country is serious about coffee, and when five friends sat around drinking it one day, the novel idea for Frank Body was formed: coffee grounds ended up in body scrubs.

Since then, this all-natural body scrub manufacturer with attitude has grown into a $20-million-a-year company.

Why does this Shopify store make the list?

  • Consistent soft pink branding from their Shopify store through to Instagram and other social media channels.
  • Feminine attitude and having fun is an important part of their messaging and you’ll find it throughout the store.
  • Big on stunning photography of their scrubs in action – including user generated content.
  • Discounts offered off first purchases via popups.
  • It runs a creative loyalty program called “Hotel Pink”, which offers discounts, flash sales, prizes, and the chance to test new products.

John’s Crazy Socks

It might be difficult to imagine how gaudy socks can make an entrepreneur over $40 million in less than two years. But that’s exactly what John’s Crazy Socks delivered for John (a young man with Down Syndrome) and his father between 2016 and 2018.

Launched from a simple Facebook page, the brand’s Shopify store is now central to their success, with a wide range of quality, fun socks inspired by John’s lifelong love of wearing bright socks.

Why does this Shopify store make the list?

  • A very specific product for a well-defined but potentially very wide niche – socks is all they do (and almost everyone wears socks!)
  • They’ve done a great job of getting their story out to the media – with features on Fox News, CNBC, New York Post, CBS Evening News, etc.
  • Branded as part of the “happiness business”, with a feel good factor about the store that makes people smile.
  • They’ve gone international – with shocks shipped to 44 countries around the world.
  • The brand has a great “why” – with a social mission to support organizations like the Special Olympics.

Luxy Hair

Founded in 2012, Luxy Hair (California, USA) specializes in high-grade hair extensions.

It’s a good example of a company finding a gap in the market – then focusing on creating a high quality product, harnessing the power of social media to promote it, and backing it up with a  robust ecommerce store to handle increasing volumes of traffic.

This formula has helped Luxy Hair transform a store that was funded with a six-month startup loan into a thriving enterprise.

Why does this Shopify store make the list?

  • Big on social proof – with plenty of reviews and celebrity endorsements from influencers like Pia Muehlenbeck, Kim Kardashian, Olivia Culpo, etc.
  • Educates the audience with tips, tutorials and buying guides, with content marketing in-store and on social channels (YouTube, Instagram, etc.)
  • Clean, sharp, mobile-first design.
  • High-quality photography to showcase its products with its target audience (young females).
  • Transparency with behind-the-scenes shots of the factory in China, where the extensions are made.

Pipcorn

Pipcorn is a snack made by Pipsnacks (New York, USA), a brother-and-sister team.

They set out in 2012 to redefine how American snacks were made and how they tasted. They ended up with Pipcorn – a mini, gluten-free, non-GMO, vegan, and whole-grain-based version of the classic snack.

Central to their sales and marketing staregy is the Shopify store, which turned an initial $200K investment from Shark Tank into a success the very next year – and now a business earning a seven figure revenue every year.

Why does this Shopify store make the list?

  • Simple, mobile-first navigation makes it easy to shop from anywhere.
  • Encourages you to try the product with a first-time discount.
  • Careful choice of colours for the packaging and branding in-store: browns, beiges, and pastel colours reflect the natural-ness of the product, as does the photography associating popcorn with salads!
  • Good use of embedded YouTube video for social proof and to show how you can start to look at popcorn in a different way!

Sugarfina

At a time when “sugar” has become almost a dirty word in dietary circles, Sugarfina (California, USA) has stuck its nose up at convention and proudly used the word in its name.

After making $100,000 in revenue in its first year (founded in 2012), this luxury candy store is expanding both online through its Shopify store and offline with stores opening around the world.

Why does this Shopify store make the list?

  • A fun feel to the branding in-store with animation and heavy use of the word “sugar” amongst the soft pinks and blue colour palette.
  • Good seasonal and event-based promotions, with smart use of products geared towards gift-giving: for mothers, teachers, corporate, birthdays, baby showers, etc.
  • The mailing list popup offers candy rewards every month, early access to new candy, and birthday gifts.
  • Facebook founder, Mark Zuckerberg uses the store as a gift vendor: a nice celebrity endorsement there!

Tattly Temporary Tattoos

Tattly (New York, US ) was founded in 2011 and rides the worldwide tide of popularity for tattoos. But temporary tattoos always looked…well temporary and amateur.

Store owner Tina Roth Eisenberg decided to change that and hired professional artists to design stick-on tattoos that looked like the real thing and were made from safe, non-toxic, vegetable-based ink. People could try “before they buy” a real tattoo.

The idea worked like a treat almost from day one and today Tattly is going from strength to strength.

Why does this Shopify store make the list?

  • Excellent use of colour on the store – as shoppers who are drawn to colourful tattoos might expect.
  • High-quality, close up lifestyle photography showing shoppers what the tattoo looks like on skin.
  • Generous discounts offered for signing up to the mailing list.
  • Tutorial videos show you how to apply tattoos.
  • Good use of social media – with encouragement to share across Facebook, Pinterest, or Twitter.
  • Smart use of gift bundles for various audience segments – teens, children, etc.

Nick Mayer Art

Pictures of fish might not instantly spring to mind when you think of successful Shopify stores.

But with Nick Mayer Art (Vermont, USA), founded in 2003, there was a recognition early on that ecommerce provided a huge opportunity to sell art online.

A Shopify store enabled former marine biologist and nature illustrator Nick Mayer to showcase his fish portraits with the required emphasis on the artwork – but with the ability to commercialise it too. And that’s exactly what he’s done.

Why does this Shopify store make the list?

  • The site lets the art do the talking – with a minimalistic approach and lots of white space but with good calls to action to encourage shoppers.
  • High quality imaging allowing mouse-hover close-ups.
  • Popup discount offers for first-time visitors if they sign up to the mailing list.
  • Good organisation of products instantly accessible from main menu headers – cards, prints, tee-shirts, posters, books, etc.
  • Seamless shopping experience.

The Ghostly Store

As the music industry largely decries the digital age, there have been some notable winners like Spotify and Apple.

Add the Ghostly Store (New York, USA) to the list, as this multi-million dollar music and art business has grown from humble roots.

It now represents some of the world’s best visual artists, designers, technologists, and musicians; and as well as the music and art, the Shopify store sells a whole range of accessories and products from backpacks to leather wallers, coffee beans, and socks.

Why does this Shopify store make the list?

  • A unique feel to the store with a seldom-used font that backs up the company’s commitment to doing things differently.
  • In some ways it breaks the rules with its layouts and lack of calls to action/popups etc. – but that’s all part of the Ghostly experience: it’s different and it appeals to the young target audience…
  • A strong story and “edge” that provides personality and ensures plenty of media coverage.
  • Product-focused with items shoppable from the homepage.

Death Wish Coffee

We all know that coffee is big…but how do you do something different with it? Hasn’t it all been done?

Frank Body put it in body scrubs; Death Wish Coffee (New York, USA) was established in 2012 to promote the world’s strongest coffee.

Working out of a small coffee shop in Sarasota, it’s expanded through its Shopify store thanks partly to a free 30-second slot during Superbowl 2015. This netted over a quarter of a million dollars in two hours.

The company now serves North America its favourite brew…those that are brave enough, that is.

Why does this Shopify store make the list?

  • The red calls to action and other splashes of colour stand out dramatically against the black and white of most of the site.
  • Simple navigation and mobile-first feel.
  • Good use of video and playful copywriting add to the fun nature of the brand.
  • Great guarantee: If this isn’t the strongest coffee you’ve ever tried, we’ll gladly give you a refund.
  • Weekly podcasts featuring the occasional famous star guest, like guitarist Zakk Wylde.

Toyshades

Toyshades (UK) started in 2013 and is a provider of eyewear for men and women.

It might sound crazy – a British company producing sunglasses (what sun?) – but since its relaunch in 2018, the store has grown 6 percent per month.

Known for its trendy branding and affordable but high-quality, alternative-design sunglasses, the company sells exclusively via its Shopify store.

Why does this Shopify store make the list?

  • Very high-quality and hip lifestyle product shots dominate the store – with plenty of eye-catching colour.
  • Its strong physical presence makes it ideal for Instagram and Pinterest – the store makes integration with Instagram in particular a priority from its homepage.
  • Mobile first approach – the simplest navigation possible.
  • Products are shoppable directly from the homepage.
  • It’s free worldwide delivery promise is unusual and, together with a team of multilingual support staff, makes it attractive to a huge potential audience of buyers.
  • Good seasonal product promotions.

Skinnydip London

Skinnydip London is a clothing and accessories brand with a strong online presence.

This is supplemented by brick and mortar stores and retail concessions across some of the trendy shopping spots in London (Carnaby Street, Camden, Covent Garden), using the Shopify POS system.

The company has been self-funded from day one and evolved from a simple iPhone case provider to selling a wide array of products.

Why does this Shopify store make the list?

  • Mobile-first store with simple navigation products shoppable directly from the homepage.
  • High-quality product shots stand out with the white space behind.
  • Strong Instagram and social media presence promoted from the store.
  • Discounts offered for mailing list sign up.
  • With so many products available, its search function is suitably well developed.

Thinx

Thinx (New York, USA ) is a feminine hygiene product store founded in 2014.

Branded as “for people with periods” and “the only period-proof underwear”, this direct approach to a subject that has often been treated in a roundabout manner in marketing is perhaps a refreshing change for its customers.

This is a bold, modern store that helps solve an age-old challenge for women with “femtech” products. Its $39+ million in annual revenue says it’s working.

Why does this Shopify store make the list?

  • Bold branding – using strong imagery and forthright copy writing to get the message across simply and plainly.
  • Unlike many underwear stores, it doesn’t use models with Hollywood looks – this helps it stand out from the crowd and appeal to the target audience.
  • An educational approach helps inform visitors with quizzes to help them understand their period so they know which products suit them best.
  • Excellent use of video to highlight main product features.
  • Offer to try the underwear and return if not satisfied.

Sephora

This is one of the biggest names on the list, with the company’s annual turnover of $4 billion plus (not all from the Shopify store, of course).

Sephora the brand is well-established and first graced the shopping streets of France in 1969; but not all large beauty product retailers have made the crossover to ecommerce as successfully as Sephora.

Why does this Shopify store make the list?

  • Seasonal and event-based promotions (like Mother’s Day or Valentines) prominent from the homepage.
  • Uses AI chatbots to help customers find what they’re looking for.
  • Because of the volume of products on offer, the store has installed great searchability for shoppers.
  • Quizzes and buying guides engage visitors and keep them in the store longer – where they’re more likely to buy.
  • Good use of how-to videos has developed a popular educational approach to selling.

Leesa Mattresses

Leesa Sleep, a mattress company based in Virginia, USA, helped pioneer the high-qulaity bed-in-a-box mattress that has become so popular.

The concept of being able to order a decent mattress online without trying it out first was unthinkable even 5-10 years ago.

But since Leesa formed in 2015, it’s become a common way to buy: competitive pricing, the power of social reviews, and generous 100-night return policies has helped Leesa grow to become a $150-million-a-year company, with its Shopify store central to its success.

Why does this Shopify store make the list?

  • Greatly simplifies the process of buying a mattress – an experience that can become over-complicated when buying in brick and mortar stores.
  • Discounts offered for sign up to mailing list.
  • Social-good policy of donating one mattress in every 10 they sell.
  • Good use of countdown timers on offers to promote urgency.
  • Because you can’t try the mattresses in-store, they make reviews and their 100-night trial policy very prominent in their messaging.

Cuppow

Cuppow (Massachusetts, USA) is a lid-making company that promotes environmentally aware living practices through its 100% recycled and organic products.

It points out that 58 billion disposable cups are thrown out every year in the US. Its Shopify store and social media has helped it spread awareness since its launch in 2015, with its flagship product a simple adaptor lid to attach to canning jars.

With just a handful of employees, Cuppow shows you don’t have to be big to make a big impact.

Why does this Shopify store make the list?

  • Very sharp product photography shows how to use its products in an eye-catching and informative way.
  • Its lifetime warranty puts their money where their mouth is.
  • Very clean site navigation – made for mobile.
  • Links with Instagram from the homepage so that its messages are out in the world and driving traffic back to the store.

The 5th

The 5th is a watch and bag manufacturer and online retailer, based in Melbourne, Australia.

The founder turned a passion for design and love for the watch his grandfather left him into a flourishing business.

Having created a huge Instagram following, the decision to monetise quickly proved profitable, with the Shopify shop earning $10 million in the first year (2014/15).

Now a global player, the company relies on quality products at affordable2 prices sold online, along with a few popup stores that help get its name out there on the streets.

Why the 5th? Well, they release a new limited edition watch on the fifth of every month.

Why does this Shopify store make the list?

  • The store is the hub for the brand’s online community: the real powerhouse behind the business – Instagram especially drives a lot of traffic to the store.
  • Extremely elegant product shots that scream high quality.
  • Very clean and sharp design – made for mobile first.
  • When you mouse-over a product it tells who the last buyer was – it’s quite compelling to see that somebody bought the same watch two hours ago.
  • The store successfully pre-sells out-of-stock products.

Young & Reckless

No surprises for guessing who the target audience of Young & Reckless is. The name befits a founder who is a skateboarding fiend.

This LA-based clothing retailer started out as a wholesale supplier to large retailers in the US.

It quickly recognised the power of social media to spearhead its marketing and drive traffic to its own Shopify store, generating $10-12 million in sales this year.

Why does this Shopify store make the list?

  • Bright, eye-catching colours and product photography featuring lifestyle shots of the target audience.
  • Innovative gamification on the site – with “spin the wheel” option to unlock a bonus for signing up to the mailing list.
  • Products are shoppable from the homepage – with significant discounts on sales items highlighted – and the whole main menu geared towards shopping its products.
  • Instagram accessible from the homepage.
  • Prominent live chat option meets expectations of target audience for immediate answers.

What are the top grossing Shopify stores?

We’ve picked the above stores based on many factors, not revenue alone. But you may be wondering what the top grossing Shopify stores are?

Over 800,000 businesses use Shopify and some of the largest brands include:

  • Budweiser
  • Tesla
  • The Economist

But such stores don’t most of their revenue from Shopify. The following brands do and are regularly featured as being amongst the top grossing Shopify stores:

  • MVMT Watches
  • Fashion Nova
  • Hawkers
  • Pura Vida Bracelets
  • Peepers
  • Gymshark
  • Kith
  • Morphe
  • Kylie Cosmetics
  • ThordLove
  • Skinnydip
  • AllBirds
  • Bombas
  • Chubbies Shorts
  • Leesa Mattresses

Some of these you’ll recognise from above. Although the others didn’t make our list of the best Shopify stores, they easily could have. Go and check them out to for further inspiration.


What’s the ‘secret sauce’ of the best Shopify stores?

30 Shopify stores. All with their own strengths. And all successful in their own way.

Many of the strongest stores are related to fashion and beauty but there’s enough variation to highlight that Shopify is a platform that can help grow almost any type of business – providing you do most of the right things.

Probably the biggest lesson is this: your Shopify store needs to be the hub of your brand and be set up to convert shoppers – but social media can play a huge role in bringing the traffic there in the first place. Get these working in tandem and the results can be absolutely spectacular.

When’s your store going to be added to this Shopify stores list?

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giles thomas

Author:

Hi, I’m Giles Thomas. Founder of AcquireConvert, the place where ecommerce entrepreneurs & businesses go to learn how to increase conversions & profits. I’m also the founder of ecommerce growth agency Whole Design Studios. I’m a head marketing mentor at the Google Launchpad Accelerator & Google Marketing Expert. Ps. Check out my new blog RisePro.co

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