Best Trust Seal Shopify Apps Compared [2020]

Last updated June 15, 2020


Nobody buys from your ecommerce store (or any other store) without it.

From the moment that a visitor hits your homepage until they checkout with their purchase(s), any break in trust will result in no sale.

In 2017, the Baymard Institute found that 19 percent of abandoned shopping carts were due to customer concerns about security.

And once trust is gone, it’s hard to win back.


Engendering trust and confidence in customers should be a basic goal for every Shopify store owner. To do that, you must provide a seamless user experience and prominently display trust seals and badges on your pages.

These badges demonstrate that you will do what you say, there are no hidden catches, and that you treat personal information responsibly.

Types of trust seal badges for Shopify

As web users become savvier, more customers know not to enter credit card details into a site without an https URL.

However, by making trust seals like secure payments and other features more visible on your site, you can spell it out for shoppers and raise confidence levels.

This will help convince people at each stage of the buying cycle that you are trustworthy:

  • When they first land on your homepage
  • When they browse collections
  • When they select products and add to the shopping cart
  • When they pay for products

The main types of trust badges include:

  • Third-party endorsement badges (such as The Better Business Bureau Accredited Business badge or Google Trusted Store badge) which add instant credibility to your store – these can be placed on the homepage onwards.
  • Accepted payment badges (such as VISA, Mastercard or PayPal) that indicate the payment types accepted – best placed on product selection pages.
  • SSL badges when they checkout (safe checkout badges that show that the site is encrypted)
  • Security seal badges – like those from Norton and McAfee to show that your store meets industry security requirements.
  • Money-back guarantee badges (visual reminders that there is no risk in making a purchase) – these can be placed on the homepage onwards.
  • Free shipping and returns badge (again reducing buyer “friction” by reducing the element of risk and promoting trust) – these can also be placed on the homepage onwards.

In short, people want to see logos and badges that they recognize and make them feel comfortable when shopping with you. Otherwise, they will go elsewhere.

So, which are the best trust seal apps on Shopify?

Here are four of the best to consider…

Ultimate Trust Badges

Ultimate Trust Badges is an app that has almost 500 reviews of 5 stars from Shopify merchants, so, forgive the pun, but you can trust it to reduce abandoned carts and bounce rates, and to engender confidence in your visitors.

The 100+ badges it provides for free are customizable to fit the look and feel of your store.


Price: FREE

Free Trial? Not applicable

Average Shopify Rating (out of 5 stars): 5.0 (498 reviews)

The big benefits:

  • Absolutely free
  • Trust badges fit with your store’s branding
  • Very easy to add badges with no coding knowledge required

Top features:

  • Original full color/monocolored badges
  • Add badges to product pages, footers, cart pages, etc.
  • Credit card providers, banks, currencies, etc.
  • Easy design settings that let you control badge size, color and style
  • Mobile-friendly

Free Trust Badge

Free Trust Badge is another of the most popular Shopify trust seal apps, with well over 1000 positive reviews on the app store and over 17,500 merchants using it.

The app has built its name on being highly customizable and having a large number of available badges (over 700), which cover just about every aspect of building trust that you can imagine.

Also, the ability to change the size and placement of the badges is a desirable feature that some of the free apps don’t offer.


Price: Free plan available up to 145 badges and up to 250,000 page views (paid plans $5.99/month and $19.99/month)

Free Trial? Yes – 14-days

Average Shopify Rating (out of 5 stars): 4.9 (1258 reviews)

The big benefits:

  • Drag and drop editor helps you customize placement of badges (newly added feature)
  • Fully customizable to your store
  • No technical skills needed to set up or use
  • Suitable for large stores

Top features:

  • Add badges to product pages (free version)
  • Add badges to cart page, homepage and footer (Premium version)
  • Full-color badges with multiple designs (Premium version)
  • US-based support team with concierge set up in Premium version

Trust Hero

Trust Hero is another free trust seal Shopify app that is very well-reviewed on the app store.

Created by the ever-popular Booster Apps, a lot of merchants use this app, as testified to by the 2000-plus reviews.


Price: Free

Free Trial? Not applicable

Average Shopify Rating (out of 5 stars): 4.8 (2170 reviews)

The big benefits:

  • Fully customizable badges to fit your store branding (change colors, etc.)
  • No coding experience required – easy to add trust seals and takes two minutes to set up
  • Mobile-friendly and professional-looking despite being free

Top features:

  • Free payment and security badges
  • Geared towards displaying trust badges on product pages

Free Trust Badge Master

Free Trust Badge Master is an app that has a proactive development team. This means that it gets updated regularly and you’re more likely to get fixes if you run into problems – not something you necessarily expect from a completely free app.


Price: FREE

Free Trial? Not applicable

Average Shopify Rating (out of 5 stars): 4.8 (154 reviews)

The big benefits:

  • New version loads fast with code fully optimized
  • Updated with new features
  • A vast library of icons that work instantly with 90% of the best-selling Shopify themes
  • No developer needed – easy to set up
  • Great support for a free app

Top features:

  • Dual color and full-color trust badges
  • 150 original logo payment badges
  • Shipping, special offer, original brand, quality and other badges
  • Can customize badges

Trust seal badges for conversion wins on Shopify

Want an easy way to increase conversions?

Increase the level of trust that shoppers feel in your store – especially when they get to the checkout pages.

A few well-placed logos using trust seal apps can reduce abandoned shopping carts and ensure that sales go through rather than being left in the cart.

giles thomas


Hi, I’m Giles Thomas. Founder of AcquireConvert, the place where ecommerce entrepreneurs & businesses go to learn how to increase conversions & profits. I’m also the founder of ecommerce growth agency Whole Design Studios. I’m a head marketing mentor at the Google Launchpad Accelerator & Google Marketing Expert. Ps. Check out my new blog


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