[2023] Best Shopify Wholesale App for Explosive Growth
If you need to provide wholesale prices for certain customers who order in bulk from your Shopify store, things can get complicated.
Some store owners even set up a second store to deal with wholesale orders separately from retail orders. Sometimes, customers have to call or email you to discuss special pricing, which wastes time that you don’t have.
Keeping track of retail and wholesale inventory, sales, and accounts in a single store can be really tough.
So, what if you removed these difficulties and were able to manage wholesale customers differently from your same existing store?
With a suitable wholesale app for Shopify, that’s possible. In fact, plenty of options exist for greatly simplifying life for merchants.
We’ve checked out the best ones through their online reviews. From the details of what they can and can’t do, you can decide which one suits you best.
The following information will help you:
– Find pricing/rating/trial details for each app
– Identify the main features of each app
– Understand any downsides
You can then make up your mind from there.
Here are the six best wholesale apps available right now (in no particular order):
Wholesale Bear – Bulk Discount
This wholesale app for Shopify is part of a large collection of apps from the team at Conversion Bear, which helps with all stages of the product pricing, marketing ordering and shipping processes.
The average rating of these apps on the Shopify app store is 5-stars and Wholesale Bear, while it dips just below this, is not far away. It was launched in October 2021 and has quickly become established as one of the best-reviewed wholesale apps, providing plug-and-play wholesale pricing for Shopify stores.
Price: $34.99/month
Free Trial? Yes – 14-day free trial
Average Shopify Rating (out of 5 stars): 4.6 (50 reviews)
The positives:
- Offer multiple wholesale discounts on your products and collections
- Fully optimized for making bulk purchases
- Automatically applies custom pricing based on your rules.
- Show variable prices for tag-based customer groups
- Easy, one-click activation and works with any theme
- No theme code changes necessary —works out of the box
- Includes tiered discounts for segmenting customers into groups
- Includes volume discounts
- Includes time-based sales, tax-exempts, net terms orders, and custom shipping rates
- Adds a special wholesale catalog to your store to enable faster add-to-carts and quantity management for customers
- Does not duplicate or change your existing products catalog
- Simple, one-click discounts can be applied
- Built-in analytics dashboard to track revenue and engagement with wholesale prices
- Monitor offers usage and conversion rates
- Simple pricing — one monthly fee includes all features
- New features are added by popular demand
- Around-the-clock support by live chat and concierge setup
Any negatives?
- Cannot apply discounts to several items in the final cart — only by the number of items on a single product or discount on a total cart value
- Lack of text customization features
- No free plan available
Wholesale Club
Wholesale Club by the team at Orbit can help you improve the average order value on your Shopify store by encouraging bulk-buying for discounts and making it easy for larger orders to be placed.
This is a popular and very well reviewed Wholesale app for Shopify, partly because of the responsive team behind the app, which attracts a lot of positive comments from merchants.
Price: Free development plan (with all features) available for Shopify partners and development stores. Basic plan at $29/month. Professional plan at $59/month. $89/month for the Premium plan.
Free Trial? Yes – 30-day free trial
Average Shopify Rating (out of 5 stars): 4.7 (556 reviews)
The positives:
- Offer wholesale discounts on selected collections and products for selected customers
- Provides multiple pricing levels and customizable order minimums
- Quick order form to place large orders easily (included with all plans)
- Uses customer tag system to apply discounts only to signed-in customers
- Create a tiered pricing system for gold members, VIPs, wholesale customers, etc.
- Custom prices, net terms and volume discounts are available (Professional and Premium plans)
- Integrates with other inventory apps (no duplicated variants)
- Can add extra fees, like handling fees
- Can offer free shipping
- Compatible with Shopify Sales Channels and third-party inventory management
- Excellent merchant support especially for premium users
- Free development plan available
- Generous free trial (30 days)
Any negatives?
- More expensive than other Shopify wholesale apps reviewed here
- A few historical glitches and problems with theme integration reported — but less so recently
Wholesale Pricing Discount
If you need to provide a tiered system of pricing for items (the more that people buy the better price they get), Wholesale Pricing Discount can save you a lot of headaches.
This app from Wholesale Helper is one of the best-reviewed wholesale apps for Shopify stores with barely a harsh word said about it in any of its 370-plus reviews. It’s also one of the most established apps of its kind, launched in 2018.
Price: From $19.99/month for a Basic plan. Professional plan $34.99/month (more advanced features). Enterprise plan $44.99/month
Free Trial? Yes – 21-day free trial
Average Shopify Rating (out of 5 stars): 4.9 (374 reviews)
The positives:
- Apply discounted pricing to different customer “groups”, VIPs, Gold members, etc.
- Display wholesale prices, bulk discounts and net terms to B2C/B2B customers on your Shopify store
- Apply discounts to selected products, collections or your whole store
- Discount by percentage or specific pricing
- No limit on the number of discounts you can set
- Encourage wholesale customers to buy more
- Allows customers to order in volume online
- Create minimum order quantities or minimum dollars spent
- Set up advanced wholesales shipping rates
- Wholesale signup form to find out more info about customers
- Offer flexible payment options using net terms
- Excellent customer support (weekdays only)
- Free installation for basic themes
- Generous free trial (21 days)
- Integrates with Wholesale Order Form & ReOrder/Wholesale Lock Manager, etc.
Any negatives?
- Customer support is not available on weekends
- A few other minor gripes about support
- No free plan available
Wholesale Pricing Now
This wholesale app for Shopify is by the team at Website-On-Demand and it’s another of the most established apps of its kind (launched in 2017).
During that time, it has maintained a very high level of performance, as evidenced by its star rating from Shopify merchants which has remained impressive over the years.
So, if you want to provide special treatment for your VIP, B2B, repeat purchasers or VIP customers, Wholesale Pricing Now lets you apply special wholesale discounts.
Price: Free plan available (with one discount group). Shopify is based on your Shopify subscription: Basic plan at $14.95/month, Shopify Standard at $24.95/month and Shopify Advanced Plan at $39.95/month (all plans with unlimited discount groups and extra features).
Free Trial? Yes – 14-day free trial
Average Shopify Rating (out of 5 stars): 4.7 (193 reviews)
The positives:
- Offer wholesale pricing, custom pricing, tiered pricing, VIP pricing and volume discounts to wholesale customers, friends & family or VIP customers
- Create a wholesale discount group with the wholesale discount and the customer tag it should apply to
- Directly set wholesale prices for customers on a per-variant basis
- Tiered pricing tables embedded directly on the product pages
- Displays upsell offers to wholesale shoppers
- Offer wholesale discounts on specific products, collections, or your entire store
- Advanced features like net orders and individual product pricing are available
- No hidden duplicate variants or discount codes
- Automatically give customers wholesale discounts when they sign-up for a customer account (no waiting)
- Provides an easy-to-fill wholesale order form for bulk buyers after they log in
- Net 15/30 Payment Terms feature
- Add multiple items in-cart on a single page
- Can override shipping and tax charges for wholesale orders
- Works out of the box for most themes with no complicated setup (compatible with AJAX carts)
- Free plan available
- Frequent offers on paid plans (e.g. 15 percent off all paid plans to new customers)
- High-quality 24/7 live chat support (weekdays only)
Any negatives?
- No support at weekends
- Some misunderstandings with support — but most gripes are suitably addressed and handled
Wholesale All in One
Launched in 2019, this wholesale app for Shopify by DigitalCoo is another one that helps you create tiered discounts for specific groups of products and customers in your Shopify store.
It provides one of the fullest feature sets of all the available wholesale apps for Shopify and even includes add-on features like countdown timers.
Price: $24.99/month for the Basic plan. $29/month for Professional plan. $39/month for the Business plan
Free Trial? Yes – 14-day free trial
Average Shopify Rating (out of 5 stars): 4.8 (111 reviews)
The positives:
- Create multiple wholesale pricing for variants, products, collections or store-wide
- Allows multiple volume discounts/quantity breaks
- Can offer discounts for all guest customers, only logged-in customers and/or wholesale/VIP customers
- Uses tag-based customer pricing to show pricing to select groups (or show to all)
- Offer discount in percentage or specific price
- Set special shipping rates and apply minimum order limits (from the Professional plan upwards)
- Provides checkout without coupon code and with coupon code
- Does not duplicate variants or hide products
- Compatible with checkouts selling in multiple currencies
- Does not duplicate products or variants
- Two checkout methods: draft order API and coupon code API
- Can set activation and expiry time/dates
- Offers add-on features like Net Terms 15/30
Any negatives?
- No free version offered
- Infrequent complaints about bugs and slow support
Wholesale Gorilla
We’ve had a wholesale bear and now we’ve got a gorilla. What is it about wholesale life on Shopify that we need huge wild animals to represent the apps?
Joking aside, Wholesale Gorilla was built in 2018 by wholesale merchants so they know a thing or two about the challenges of selling in bulk.
The developers have focused on making wholesale sales on Shopify as simple as possible with this app. They have also added features in later versions that address customer requests, which is good to see.
Price: $39.95/month for the Standard plan. $149.95/month for the Professional plan (with more advanced features).
Free Trial? Yes – 30-day free trial
Average Shopify Rating (out of 5 stars): 4.7 (165 reviews)
The positives:
- Allows you to manage all wholesale customers easily
- Uses customer tags to discount products for customers
- Creates tags automatically (or you can do it manually)
- Assists with inventory, ordering and fulfillment
- Set wholesale prices for your entire store, specific collections, products, or variants
- Set a minimum order value for wholesale orders
- Create prices as a percentage of the original amount or a new fixed price
- Create custom wholesale shipping rules
- Simple user interface – easy to use
- Simple order form for bulk orders
- Offer net terms, set order limits and apply wholesale shipping rules
- The Pro plan includes CSV price uploads, quantity breaks, page locks, advanced payment terms, a customizable sign-up form and customer-specific product exclusions
- Responsive team that constantly improves the app
Any negatives?
- No free version
- A more expensive entry point than other wholesale Shopify apps reviewed here
- A few historical customer complaints about support (most have reasonable explanations) and specific features (many of which have since been added)
Manage wholesale and retail customers from one smart Shopify store
If you’ve tried to manage wholesale and retail customers from the same storefront, you’ll know how complex things can get.
Complexity in ecommerce is rarely good. Simple is best.
The apps reviewed above can all help you manage wholesale customers from a single smart Shopify storefront.
Most do essentially the same thing but with different approaches and with varying levels of feature intensity. Check them out with the free trials and see which one suits your store best.
