Best Wholesale App for Shopify [2020]

Last updated June 22, 2020

If you need to provide wholesale prices for certain customers who order in bulk from your Shopify store, things can get complicated.

Some store owners even set up a second store to deal with wholesale orders separately from retail orders. Sometimes, customers have to call or email you to discuss special pricing, which wastes time that you don’t have.

Keeping track of retail and wholesale inventory, sales, and accounts on a single store can be really tough.

So, what if you removed these difficulties and were able to manage wholesale customers differently from your same existing store?


With a suitable wholesale app for Shopify, that’s possible. In fact, plenty of options exist for greatly simplifying life for merchants.

We’ve checked out the best ones through their online reviews. From the details of what they can and can’t do, you can decide which one suits you best.

The following information will help you:

  • Find pricing/rating/trial details for each app
  • Identify the main features of each app
  • Understand any downsides

You can then make up your own mind from there.

Here are the seven best wholesale apps available right now (in no particular order):

Wholesale Pricing Discount

If you need to provide a tiered system of pricing for items (the more that people buy the better price they get), Wholesale Pricing Discount can save you a lot of headaches.

This app from Wholesale Helper is one of the best reviewed wholesale apps for Shopify with barely a harsh word said about it in any of its 250 reviews.

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Price: From $19.99/month for a basic plan up to $38.99 for Enterprise

Free Trial? Yes – 14-day free trial

Average Shopify Rating (out of 5 stars): 4.9 (250 reviews)

The positives:

  • Apply discounted pricing to different customer “groups”, VIPs, Gold members, etc.
  • Apply discounts to selected products, collections or your whole store
  • Discount by percentage or specific pricing
  • No limit on the number of discounts you can set
  • Encourage wholesale custmers to buy more
  • Allows customers to order in volume online
  • Create minimum quantities or dollars spent for the order
  • Set up advanced wholesales shipping rates
  • Excellent customer support
  • Free installation for basic themes
  • Integrates with Wholesale Order Form & ReOrder/Wholesale Lock Manager

Any negatives?

  • Just a recent gripe or two with customer support but probably a temporary thing

Wholesale Gorilla

Wholesale Gorilla was built by wholesale merchants so they know a thing or two about the challenges of selling in bulk.

The developers have focused on making wholesale sales on Shopify as simple as possible with this app. They have also added features in later versions that address customer requests, which is good to see.


Price: $29.95/month

Free Trial? Yes – 30-day free trial

Average Shopify Rating (out of 5 stars): 4.5 (70 reviews)

The positives:

  • Allows you to manage all wholesale customers easily
  • Uses customer tags to discount products for customers
  • Creates tags automatically (or you can do it manually)
  • Assists with inventory, ordering and fulfillment
  • Set wholesale prices for your entire store, specific collections, products, or variants
  • Set a minimum order value for wholesale orders
  • Create prices as a percent off the original amount or a new fixed price
  • Create custom wholesale shipping rules
  • Simple user interface – easy to use
  • Simple pricing model with no hidden fees

Any negatives?

  • The few customer complaints are about support (most of these have reasonable explanations) and specific features (many of which have since been added)

Wholesale Club

Wholesale Club by Pixel Union can help you improve the average order value on your Shopify store by encouraging bulk-buying for discounts.

Despite a slight drop in Shopify average rating recently, the support issues that seemed to cause this drop have been resolved according to users ,so it’s good to see a responsive team behind the app.

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Price: $24/month up to 300 orders/month. $49/month for unlimited orders.

Free Trial? Yes – 14-day free trial

Average Shopify Rating (out of 5 stars): 4.3 (324 reviews)

The positives:

  • Offer wholesale discounts on selected collections and products for selected customers
  • Provides multiple pricing levels and customizable order minimums
  • Uses customer tag system to apply discounts only to signed-in customers
  • Create a tiered pricing system for gold members, VIP, wholesale customers, etc.
  • Offer net payment terms to selected customers (create unpaid orders)
  • Integrates with other inventory apps (no duplicated variants)
  • Compatible with Shopify Sales Channels and third-party inventory management
  • Excellent merchant support

Any negatives?

  • Slightly more expensive than other apps reviewed here

Wholesale Order Form & ReOrder

This extremely well-reviewed app is from Wholesale Helper, like Wholesale Pricing Discount. It does not have the full feature set of its bigger brother though it does integrate seamlessly with it.

This app focuses on providing a simple way to give discounts for wholesale customers through a simple form when they want to order or re-order products from your Shopify store.


Price: From $12.99/month for the basic plan up to $24.99/month for Enterprise

Free Trial? Yes – 8-day free trial

Average Shopify Rating (out of 5 stars): 4.9 (145 reviews)

The positives:

  • Lists products and their variants on a simple, single-page order form
  • Customers can add multiple items to the cart at discounted rates
  • Allows re-order in two clicks (ideal for repeat customers)
  • Bulk hides items by product or by customer
  • Mobile-friendly for regular and wholesale customer ordering on the go
  • Easily customizable
  • Excellent support
  • Integrates with any Shopify theme and other Wholesale Helper apps

Any negatives?

  • The re-order feature is only on the Enterprise version
  • Occasional slow support complaints

Wholesale Lock Manager

This app (also by Wholesale Helper) takes a slightly different approach to providing wholesale pricing to the other apps featured here.

It allows you to secure specific pages or your entire storefront with locks. Judging by its stellar reviews on the Shopify App store, it does its job exteremely well and makes life a lot easier for merchants who manage retail and wholesale pricing from a single store.

image2 1 Price: From $6.99/month

Free Trial? Yes – 8-day free trial

Average Shopify Rating (out of 5 stars): 4.9 (77 reviews)

The positives:

  • Customizable secure access provided to specific pages on your storefront
  • Set up password access for VIPs or wholesale customers
  • Set locks by granting access to customers with specific tags or entering their email
  • Choose who you want to provide access to protected content and special pricing
  • Separates wholesale and retail customers from the same site
  • Install and create a lock in seconds
  • Integrates with Wholesale Pricing Discount and Wholesale Order Form & ReOrder (from the same developer)
  • Cheaper than more complex wholesale apps reviewed here
  • Strong customer suppoort

Any negatives?

  • More limited feature set than most other apps reviewed here

Wholesale & Custom Pricing

This wholesale pricing and volume discount app is trusted by over 4,000 Shopify merchants.

It offers quite a complete range of features already but – even better – the development team also adds new features regularly.

image1 1 Price: Free plan available, as well as a Starter plan for $9.95/month, Basic plan$19.95/month, and Premium plan $29.95/month

Free Trial? Yes – 7-day free trial

Average Shopify Rating (out of 5 stars): 4.7 (142 reviews)

The positives:

  • Easy to set up and use
  • Set up discounts across your store or for specific products/collections
  • Encourages customers to spend more for discounts with custom and tiered pricing
  • Automatically tag customers for discounts after they sign up
  • Advanced features like individual product pricing
  • Compatible with AJAX carts
  • Doesn’t use discount codes or duplicate variants
  • Customizable pricing tables
  • Net 15/30 payment terms possible
  • Custom shipping rates and tax exemptions
  • Paid plans have premium email support
  • Free plan option (unlike most wholesale apps)

Any negatives?

  • Short trial time

Wholesale All in One

This app helps you  create tiered discounts for specific groups of products and customers in your Shopfy store.

It is one of the fullest feature sets of all the available wholesale apps for Shopify and even includes add-on features like countdown timers.

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Price: $14.99/month for Basic plan up to $24.99/month for Premium

Free Trial? Yes – 14-day free trial

Average Shopify Rating (out of 5 stars): 4.8 (37 reviews)

The positives:

  • Create multiple wholesale pricing for variants, products, collections or store-wide
  • Allows multiple volume discounts/quantity breaks
  • Can offer discounts for all guest customers, only logged-in customers and/or wholesale/VIP customers
  • Uses tag-based customer pricing to show pricing to select groups (or show to all)
  • Offer discount in percentage or specific price
  • Set special shipping rates and apply minimum order limits (from Standard plan upwards)
  • Provides checkout without coupon code and with coupon code
  • Does not duplicate variants or hide products
  • Compatible with checkouts selling in multiple currencies
  • Can set activation and expiry time/dates
  • Offers add-on features like NET Terms 15/30

Any negatives?

  • Infequent complaints about bugs and slow support

Manage wholesale and retail customers from one smart Shopify store

If you’ve tried to manage volume discount customers and retail custiners from the same storefront, you’ll know how complex things can get.

Complexity in ecommerce is rarely good. Simple is best.

The apps reviewed above can all help you manage wholesale customers from a single smart Shopfy storefront.

Most do essentially the same thing but with different approaches and with varying levels of feature-intensity. Check them out with the free trials and see which one suits your store best.

giles thomas


Hi, I’m Giles Thomas. Founder of AcquireConvert, the place where ecommerce entrepreneurs & businesses go to learn how to increase conversions & profits. I’m also the founder of ecommerce growth agency Whole Design Studios. I’m a head marketing mentor at the Google Launchpad Accelerator & Google Marketing Expert. Ps. Check out my new blog


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