If you believed the business news, you’d think that ecommerce and retail, in general, are going through a major slump after the pandemic highs.
That’s not how Shopify sees it.
With the release of Shopify Editions for Summer 2022, it has created its most powerful version of Shopify yet, connecting physical stores with their online versions and providing new point-of-sale features and tools needed to continue to grow and evolve.
They even have a name for this new type of commerce: C2C or Connect to Consumer.