Shopify and Volusion are both website builders that make it easy to create online stores. 

Neither option requires any coding or web development skills and both are hosted solutions meaning that you don’t need to pay extra for monthly hosting. They are both cloud-based and run from web browsers, so you can manage your store from anywhere, on any device, at any time.

But there are some important differences between the two store-building platforms. In this overview of Shopify vs Volusion, we look at the main differences in features, pricing, and support so that you can make up your own mind about the best option for your ecommerce store. 

When a customer visits your Shopify store, goes to a category page, then a product page, adds a product to their cart and checks out, how do you know which marketing campaign has spurred those actions?

If you want to find out how the efforts of your marketing campaigns are panning out and producing results for your ecommerce store, you need marketing attribution software.

Marketing attribution software is a group of apps that use AI to help you analyze and discover how the actions, events and touch points with potential customers during the prospecting and sales processes contribute to the overall success of your store.

Here we look at the main features and benefits of five of the best marketing attribution and analytics apps out there to enlighten you on which of your efforts are producing the best result.