Creating and maintaining a website in the year 2018 has become standard practice for businesses seeking to expand their audience beyond the limitations of a brick-and-mortar shop location.

An official website lends credibility to your brand and creates another avenue for additional leads and conversions.

This is especially true for brands with ecommerce websites, who provide customers the convenience of shopping from the comfort of their home, either as their main business or as a supplement to having consumer products stocked in physical locations.

Attracting users to a website, on the other hand, is a whole different ball game with a specific obstacle: stiff competition.

If you wanna know how to integrate a custom landing page in your Shopify store, you’re in the right place.

In this guide you’ll learn the benefits of using landing pages for ecommerce and even design best practices.

First up…

Let’s discuss a common misconception in ecommerce…

Think your Shopify store can succeed without utilizing landing pages?

That’s a huge mistake.

These pages are crucial for a business to succeed in today’s highly-competitive ecommerce world.

The ecommerce world is a wonderland of retail convenience, with information and pricing available in seconds and an order often just one click away… but the one area that hasn’t changed all that much is order fulfilment.

Yes, even if you’re an exclusively-online seller, you still need to contend with the old-fashioned step of getting a purchased product from point A to point B. And there’s a lot that can go wrong during that process.

Because of this, it’s exceptionally important for anyone interested in running an ecommerce store (or just getting started with one) to fully understand how the shipping process works online — and to know how shipping methods can affect both profitability and customer satisfaction.

In this guide, we’re going to cover the essentials, looking at how ecommerce shipping works and reviewing the mailing options available. Let’s get started.

Got an ecommerce store that could use a little help in converting traffic and visitors into leads? Or maybe you’re having trouble converting leads into actual sales?

At the “business end” of the sales cycle, it helps to have a tool like OptinMonster on your side.

In this OptinMonster review, you’ll see why ecommerce store owners are increasingly turning to this software for assistance with lead generation and conversion optimization.

Social proof is about more than just popups.

Value driven from social events can be done in a variety of ways.

While popups often convert at a high clip for some merchants, they don’t or won’t for others.

So it’s important to understand your industry as well as customer base and how they will interact with the tools you have at your disposal.