If you’re an ecommerce store owner and you drive sales through Facebook with video, this post is for you.

You’ll learn 12 Facebook video ads best practices you can copy to improve your ROAS.

First, let’s learn why video is fast becoming the most important asset for any ecommerce business looking to grow.

You’re ready to grow your eCommerce store. And you know that one of the most effective ways to skyrocket your growth is with brand ambassadors. Letting passionate fans that aren’t employees rave about your product is a guaranteed way to grow sales, boost revenue, and generate traffic. You’ll build word of mouth and attract new customers. But there’s a problem.

Creating and maintaining a website in the year 2018 has become standard practice for businesses seeking to expand their audience beyond the limitations of a brick-and-mortar shop location.

An official website lends credibility to your brand and creates another avenue for additional leads and conversions.

This is especially true for brands with ecommerce websites, who provide customers the convenience of shopping from the comfort of their home, either as their main business or as a supplement to having consumer products stocked in physical locations.

Attracting users to a website, on the other hand, is a whole different ball game with a specific obstacle: stiff competition.