If you’ve spent much time on Instagram, you’ve probably seen the cool customized and branded Instagram Story GIFs used to promote special events, giveaways, competitions, and more.

Like with most good animations, they are not only a little bit of fun. They can also help to capture attention and draw more pairs of eyes to posts, helping you expand reach and engagement.

Your logo is probably the most important image in your entire Shopify store.

It’s more important than the image of the best-selling product in your store. Products come and go but your logo represents you, your business, and your brand. It follows you wherever you go. It’s how customers recognize and identify with you.