In a world where sustainability is not just a buzzword but a pressing necessity, eCommerce businesses are increasingly adopting eco-friendly practices. According to a recent survey conducted by Forbes, a remarkable 60% of businesses worldwide are already embracing sustainable strategies. Furthermore, a staggering 90% are considering implementing eco-friendly and sustainable business practices. As businesses seek to minimize their environmental footprint and cater to the growing demands of eco-conscious consumers, sustainable eCommerce fulfillment practices have taken center stage. 

WhatsApp is the world’s most popular messenger app, with around two billion monthly active users, and counting. Especially in mobile-first countries such as in LATAM and ASEAN you will see WhatsApp all over the place. With businesses of all kinds, such as boutiques, shops, hairdressers, public toilets.. being on WhatsApp, to offer you to make your purchases or book your appointments, the WhatsApp-trend amongst businesses knows no stopping, and is slowly conquering EMEA as well.