Social media marketing remains one of the best avenues for business growth. Instagram, particularly, has proven to be the go-to platform for ecommerce retailers (especially those with photogenic products). But it’s a long game of consistently churning out content, and knowing what to post can be quite a challenge. What is it that your audience would like to see?

Ever dreamed of a truly worldwide customer base to sell to?

Almost every Shopify store owner has dreamed of that at some point. But the practicalities of selling and shipping to multiple locations across the globe have always been daunting for most – until now.

The launch of Shopify Markets in September 2021 has opened up the prospect of truly international ecommerce for Shopify store owners who could previously only dream.

International markets have been the domain of a privileged few brands for too long. Independent merchants can now easily and affordably promote and ship products almost anywhere in the world, providing an unbeatable user experience without it eating into their valuable resources (time, manpower, budget, etc.).

The Shopify platform looks after most of the complexities from behind the scenes while you focus on making and promoting great products.

We think Shopify Markets is the future of international ecommerce and will help many store owners go “global”. Already, estimates are that more than one in four U.S. shoppers will have purchased items from a merchant based outside of the U.S. by 2022.

So, what is Shopify Markets and what do you need to know about it?