Conversion rate optimization or CRO is all about marketing. It’s about in-depth and laser focused understanding of your customer and how to provide them with a better user experience aiding them in finishing tasks faster and in simpler and more efficient ways.

The ONLY way to achieve this is through data, no guessing, no hunches, definitely not I JUST KNOW candidates.

You must form a ‘hypothesis’ to test but before even this you must collect data, not just any data but the right data.

The success or failure of most online business rests on one thing. Forms. Form conversions are the backbone of lead generation, app sign ups and ecommerce sales and therefore dictate revenue, growth and even survival. But most forms are boring and you and I really don’t enjoy filling them out. Therefore we need to use all our knowledge across user experience, conversion rate optimization and conversion copywriting to ensure we push visitors down the conversion funnel.