Here’s the harsh truth about doing business online. If you want to succeed in today’s crowded and competitive internet you need to understand your customer inside out. What their goals are, motivations, their pain points and the words they use to describe those feelings. This means the words you use in your website can literally change your business by hundreds of thousands of dollars per year.

As an online shop owner you’re constantly looking for ways to increase your ecommerce conversion rate and sales.

You read blog posts, hire consultants and even study your competitors.

But with so much information available and so many routes to take, it’s easy to get frustrated and confused.