When you think about returns, do you see them as a cost or as a way to grow your store? While this may sound strange, the way you approach returns will influence your conversions and customer lifetime value.
With the majority of the adult population in the U.S. and elsewhere actively shopping online, shoppers have formed a baseline expectation of what a good online retail experience is. They’ve shopped around and compared multiple ecommerce stores.
One of the major expectations of shoppers is to be able to return goods hassle-free and without it costing them if the goods are not what they want, the wrong size, not the right color, etc. Without this convenience, shoppers may go elsewhere.
So, a favorable returns policy can help boost sales and grow a loyal customer base while an unclear or inconvenient one can have the reverse effect.
Shopify store owners must ensure that their returns policy is customer-centric but doesn’t eat into profits. Many fashion retailers face return rates of 25 percent or more, after all.
That’s where the help of returns apps comes in. In this Shopify returns management app review, we’ll take a look at four of the leading returns apps for Shopify.