The Shopify platform is a powerful tool for ecommerce entrepreneurs.

But what truly sets Shopify apart from its competition is the extra yards you can go (and the extra revenue and profit you can make) by adding functionality to your store via the vast ‘ecosystem’ of Shopify apps.

Shopify affiliate apps and apps for loyalty and referral programs are amongst the most useful of these, when it comes to growing your customer base.

Below I review the six best apps available – right after I answer a simple question that I get asked repeatedly…

Customers who have an emotional connection to your brand offer 300% higher lifetime value. 300%! Cultivate connection and loyalty, and you’re golden. In addition to increasing your store’s value in the eyes of customers, customer loyalty programs also increase your customers’ value to you! Everybody knows that it’s cheaper to drive existing customers to purchase again than it is to find a new prospect. Wise business owners invest in cracking the code of customer retention, as well as the science of increasing customer lifetime value and average order value.