When trying to convert more customers, retailers will typically focus on the website user experience, adjust their ad targeting, refine their offers, and optimise their email marketing automation. Often overlooked is the importance of fast and efficient order processing operations. Working with third-party logistics (3PL) providers can help Shopify stores gain a competitive advantage, thanks to later order cut-off times, and enhanced inventory control. Getting picking and packing right can be an engine for growth.
