Try and guess what the number one, (absolutely) irreplaceable marketing asset for each ecommerce business is? Don’t know it? Sure you do, it’s good (g)old E-mail! Yes, email is the number 1 revenue driving channel. No matter how much traction social media or other channels are getting email is still the channel with highest ROI – 3800% to be precise. For each dollar spent on email marketing, businesses generate $38 in revenue.
There’s no getting around a few cold hard realities when it comes to managing your Shopify store:
1. It takes a lot of SEO to get high Google ranking
2. SEO takes time and some expertise
3. Without putting time into SEO, you won’t get enough traffic
OK, so you get the importance of SEO – but with a hundred and one other things to sort out, how do you find the time?
How are all those ecommerce websites raking in the sales, boosting profits, and growing their businesses, while your store struggles to keep afloat?
It’s not down to luck. For every successful ecommerce store there is a successful strategy behind it, full of best practices and testing.
While that’s easily said, it also happens to be true, and it’s something that you should be delighted about!
…Why?
As a marketer or ecommerce entrepreneur you’re constantly looking for inspiration to get ahead of the competition.
Your ecommerce website design is a top way to stand out from the crowd, and should be a main focus for your marketing efforts.
Increasingly companies are turning to design to differentiate themselves from their competition and grow.
Imagine this.
You’ve been drooling over a new app for your ecommerce business.
Seriously – you just know it’ll help you solve a major problem you’ve been facing and increase your sales.
But…
The app is just so expensive.
So you’ve held off on buying it.
Then, one day, you get an email notification that the price of the app is going to majorly increase in one week.