Ecommerce stores need to take shipping seriously, as delivery is the final customer touchpoint on the purchase journey. Customers can associate the delivery experience with a retailer’s brand reputation. This means a bad delivery experience can cause lost sales and unhappy customers. As a best practice, retailers should find a number of reliable shipping partners to fulfill their orders. However, contacting multiple carriers and negotiating rates takes a lot of time and effort. One way to greatly reduce the amount of effort needed to work with multiple carriers is to use Shopify apps.