When social media came along, many people thought it was the death of SMS marketing – but nothing could be further from the truth.

SMS has found its place in the marketing arsenals of leading ecommerce brands – and it’s a channel that many Shopify merchants are using with great success.

Fortunately, there are quite a few apps that make Shopify SMS marketing easy to include in your overall marketing strategy.

Let’s take a look at the basics of what you need to know about SMS marketing for Shopify – and the best apps out there to help you conquer it.

If you’re finding that too many shoppers in your store get to the checkout page only to leave empty-handed, help may be at hand with the Recart abandoned cart app.

Did you know that even if a shopper gets to the checkout, there’s still a 75 percent chance that they will leave without buying anything?