The ecommerce world is a wonderland of retail convenience, with information and pricing available in seconds and an order often just one click away… but the one area that hasn’t changed all that much is ecommerce shipping. Yes, even if you’re an exclusively-online seller, you still need to contend with the old-fashioned step of getting a purchased product from point A to point B. And there’s a lot that can go wrong during that process. Because of this, it’s exceptionally important for anyone interested in running an ecommerce store (or just getting started with one) to fully understand how the shipping process works online — and to know how shipping methods can affect both profitability and customer satisfaction. In this guide, we’re going to cover the essentials, looking at how ecommerce shipping works and reviewing the mailing options available. Let’s get started.

Social proof is about more than just popups. Value driven from social events can be done in a variety of ways. While popups often convert at a high clip for some merchants, they don’t or won’t for others. So it’s important to understand your industry as well as customer base and how they will interact with the tools you have at your disposal.