Customer Development Process: $300k More In Leads Using The Visitor Vocab Technique


Here’s the harsh truth about doing business online. If you want to succeed in today’s crowded and competitive internet you need to understand your customer inside out. What their goals are, motivations, their pain points and the words they use to describe those feelings. This means the words you use in your website can literally change your business by hundreds of thousands of dollars per year.

Last updated September 18, 2019

Increase Landing Page Conversions with Exit Intent Technology


Landing pages are the backbone of online lead generation.

Whether you run a SaaS company, ecommerce shop or blog, you need to be increasing the conversion rate of your landing pages in order to grow your business.

To ensure the highest percentage of people visiting your landing pages convert (take your desired action: sign up, subscribe etc) you need to have a deep understanding of your customers and their behaviour.

In this article we are going to dig into how you can use exit intent technology to develop your customer understanding and improve your landing pages conversion rates.

Last updated October 22, 2017
value proposition example

A Practical Guide to Optimizing your Value Proposition and Increasing Conversions

value proposition example

Whether you’re an online shop, software company or simply generating leads online you need to be constantly optimizing your websites conversion rate.

One of the best ways to increase the conversion rate of your site is by optimizing your value proposition.

Your value proposition is your promise of value to a potential customer, it should communicate to them why they should buy from you and not someone else.

Optimizing your value proposition also helps to decrease your landing pages bounce rates, increase your potential conversion rate and gain conversion lifts that lead to increased profits.

Last updated April 29, 2015

[Web Form Optimization] An In-depth Guide to Form Conversion Rates


The success or failure of most online business rests on one thing. Forms. Form conversions are the backbone of lead generation, app sign ups and ecommerce sales and therefore dictate revenue, growth and even survival. But most forms are boring and you and I really don’t enjoy filling them out. Therefore we need to use all our knowledge across user experience, conversion rate optimization and conversion copywriting to ensure we push visitors down the conversion funnel.

Last updated March 31, 2020

The Definitive Guide to List Building


If you are a marketer or entrepreneur and need to build your email list then this is the guide for you.

Do you often ask yourself:

“How do I get more emails?”

“Why won’t people sign up to my email list?”

“How do I increase my email sign up conversion rate?”

Want to grow your audience and business whilst creating return customers? Then you are in the right place.

I’ve created an 8000+ word guide to help you build your email list.

Last updated October 22, 2017