Ecommerce is exploding across the internet. Digital Commerce 360 reported that “in the first six months of the year, consumers spent $347.26 billion online with U.S. retailers. […] Online spending represented 18.6% of total retail sales for the first two quarters of 2020.”

There are over 2 billion active users on YouTube every month, and over 30 million active users every day.

These 30 million active people watch over 1 billion hours of video every day – which explains why 8 out of 10 marketers find the platform to be the most effective video marketing channel of the day.