You’ve set up your Shopify store. People are buying stuff. Things are looking good.

The goods news is, you’ve got your first sales.

Now, it’s time to put in the work and make sure you focus on your customer retention rate.

After all, the more customers you can keep, the better your profits will be.

Out of stock inventory shouldn’t affect your sales!

There are specific Shopify apps designed to let your shoppers subscribe to back in stock alerts and bring them back when the product are in stock again.

Let’s dive into what back in stock alerts are and a comparison of the different apps you can set up to capture interested shoppers.