The best Shopify stores don’t just sell lots of products to their customers. They interact with them, build relationships, engage them and provide opportunities to interact with other customers.

As shopping and ecommerce have taken to the social channels, it’s natural for shoppers to want to discuss purchases, ask questions, get answers, provide feedback and just chat.

More Shopify stores are now providing forums where customers and members can do this without even leaving the store.

If you’re reading this post, it probably means you’re looking for help with something to do with Shopify.

No shame in that. In fact, calling on the wider Shopify community is a winning strategy and the best way to build a solid business on the platform.

Most of what you need to do to establish and grow an ecommerce business has been done before – and while the landscape is constantly evolving as new tech and new strategies come along, there is no point in trying to reinvent the wheel.