[21 Point] Content Promotion Checklist To Increase Traffic Today

Last updated June 4, 2018
increase-traffic-content-promotion

If you are asking “why does no one read my blog” then you are yet to discover the power of content promotion.

In this article we will discuss 21 ways you can increase traffic by promoting your content the right way.

I’ve included an actionable ‘Content Promotion Pack’ with a step by step guide for content promotion pre and post launch, with templates to turn these tactics into practice today.

Scroll to the bottom to download the 'Content Promotion Pack'.
increase-traffic-content-promotion

1. Quora Threads

Quora is a huge untapped resource when it comes to content marketing, the amount you can learn and gain is mind blowing.

Head to quora and search for discussions with the same topic as your piece of content, for example if you are writing about UX & UI design there is a great thread here:

content-marketing-with-quora

Check out the question stats in the bottom right of the page, from this one article we can find more than 1900 people who are interested in this topic and currently following this question.

This is a huge potential audience and readership for your content!

You can even click on the profiles of the users and try to find their contact info.

Focus on influential people, the first link here is to Simon Collison.

content-marketing-with-quora-simon-collison

He has more than 2000 followers on Quora, If we click through to his twitter we can see he has more than 20k followers!

content-marketing-with-twitter-simon-collison

Start an excel sheet or use the one in the free ‘Content Promotion Pack’ and add your influencer to the ‘Influencers Email Outreach’ sheet. Later in the post we’ll run through how to leverage this list.

Extra Quora Tip

You can also post a comment in Quora with a backlink to your content, be careful however as Quora has strict guidelines around this. If your backlink doesn’t answer the question the thread is based around then it will be removed for being spammy and irrelevant. The best option is to write a long well thought out answer that will be upvoted and valued but still includes backlinks like this one by Noah Kagan on advise for starting your own business.


2. Use Buzzsumo to find sharers

Often the best people to help you syndicate your content are the ones just like in Quora that have already shared and shown interest in your topic.

Buzzsumo.com helps you identifiy the most shared content and top influencers on topics, sounds perfect!

Head over to buzzsumo.com and type in your content topic.

content-promotion-with-buzzsumo

Let’s continue to research for our UX design piece. We can see the most shared piece of content around UX is ‘7 UX Topics Managers Need To Understand’.

We can filter by date in the sidebar on the left to find historically more significant content.

You can also filter by content type in the sidebar if you are creating an infographic for instance.

Here is the super secret sauce! We can click on the ‘View Sharers’ link and get taken to the list of all the twitter accounts who shared the content!

You can then filter them by type, blogger etc. Regular people is a great filter as it will remove all the very high profile and hard to reach blogs and websites.

content-syndication-with-buzzsumo

Export your list to a CSV, import it into google drive and open using google spreadsheets.

You can sort this list in google spreadsheets by number of followers, by domain authority.

content-syndication-with-buzzsumo-google-spreadsheet

You can then export just the domain names and use scrapebox or email extractor pro to collect email addresses from the domain names automatically. Again add the top influencers and websites to your ‘Influencers Email Outreach’ sheet in the google spreadsheet provided in the download pack.


3. Increase website traffic by leveraging influencers

Creating relationships is as important as ever in the business world, influential people have an even greater reach now that the world is connected online.

When writing your next article reach out to leaders and influencers in your industry and ask them for a quote, a caption to include in the post that states their opinion and authority on the subject you’re writing about.

Here is an email template you can send out:

Subject: don't you hate it when people ask for a quote [their name]
Hi [insert name here],
I've been a fan of yours for some time now and love your work!
I thought I would reach out because I’m publishing a [content type] on [topic] and would love to get an insight or quote from you to include in the [content type].
Because you talk about the same topic, I thought you might be interested.
If you'd like to see it so far, you can find it at this link:
[insert link to preview of content]
Would be great to get your input and thank you for all your efforts with [insert their website here] such a useful learning tool.
Kind Regards!
[your name]

By promoting their personal brand and authority through your work they will be happy to help you share the content. There social outreach will increase website traffic for you exponentially.

With this marketing hack you get to leverage their huge social reach to increase website traffic to your content.

Your readers also see you are connected to leaders in your field which in turn strengthens your personal brand too.


4. Leverage rival & popular articles backlinks

Now you know the content in your topic that already gets lots of traffic and shares you can use it to find backlink opportunities.

content-promotion-ahrefs

Go to Ahrefs.com which allows you to see and export information about urls.

content-syndication-ahrefs

Enter in your url and click ‘Try it for free’.

content-marketing-ahrefs

On the results page click on ‘Total Backlinks’ and you will see a list of the domains linking to your rival content!

You can now export these as a CSV and add them to the ‘Backlink Email Outreach’ sheet  in your spreadsheet. NB you need a paid account to export more than 10 results at a time.


5. Use Topsy to find people interested in your topic

Topsy is dead, check out this post for alternatives: https://www.semrush.com/blog/topsy-is-dead-alternative-social-analytics-tools-you-need-to-use-now/

Topsy is a great tool for finding influencers on topics and popular articles too. Find influencers and other popular articles to scrape backlinks and previous sharers from and then add them to your spreadsheet again.

content-marketing-topsy


6. Email Outreach

Now you have built up a list of influencers, emails and backlink opportunities it is time increase website traffic by emailing! So here is a handy template, the rest are in the downloadable pack.

You do not need much to set up your program. Gmail, a spreadsheet and Yesware to track email open rates.

Yesware can help you test which subject lines and emails get the most reads and therefore fine tune the templates you use.

Here are some top tips:

  • Lowercase subject line, so it appears casual
  • Be creative, don’t be boring and spammy
  • You need to include at least the persons name and domain name so it doesn’t feel automated

Get a

Get someone to tweet for you template

Subject: Tweet about the [content name]
Hey [Name] 
We are launching this great content next week, [content preview link]
Can you tweet this out please on [day] April 26th, 2019 at [time]?
Here’s a lazy link to do all the work: [http://clicktotweet.com/XXXXX]

[Your name]

Backlink request template

Subject: [their name], I think you're my hero
I hope I didn't scare you out by my subject line, but I'm really in love with your website [their website name].
You probably get a lot of people all te time who are in love with [website name], so I won't bore you. Instead, I thought I could show you some appreciation by giving you some feedback on how you can improve your website.
[Insert suggestion #1]
[Insert suggestion #2]
And if you are wondering how you can repay your biggest fan, feel free to link to my website [insert your content url]. ;-)
Ah… just kidding, you've already done enough for me by making [their website name] so awesome!
Cheers,
[your name]
PS: If you do happen to link to my website [insert your url], it will seriously make my year! Maybe even decade! ;p

The idea here is to email the influencers for a quote or insights to include, the rest in an attempt to get them to share the content. Emails from the backlinks opportunity sheet can be used to try to build backlink on their website to create referral traffic to your new content.

Use the spreadsheet to document who you have emailed and who has replied or needs following up, it is easy to forget and miss opportunities.


7. Use CoPromote to increase to your share x26

CoPromote is a free co-marketing platform to help people connect with new audiences and increase their social shares on Facebook and Twitter. Matching you with like-minded members who are likely to share your message.

copromote

 

Sign in and set up a promotion, then connect your social networks.

review-promotion

You can then get people on the platform to promote your content and increase these numbers by promoting other peoples content.


8. Create a marketing app, where media, messages & mechanisms converge

Over the last 10 months I’ve been watching a shift from content to experiences appearing in more top-of-funnel marketing with things that I call “marketing apps.”

What is a marketing app? It’s an app-like web experience, such as a quiz, a contest, a configurator, a game, an interactive case study, a calculator, etc.

Rather than just present a user with static content for them to passively consume, a marketing app engages them in an interaction.


9. Email it to your list with no DESIGN AESTHETIC!

All of today’s leading email marketing saas products give you access to fancy designed templates. I say do not use beautiful email templates!

You have heard it until you’re blue in the face, the best way to market is add to value through teaching or consistently delivering valuable content to your audience so that they trust you enough to purchase from you.

So what is important in your emails? The design or the content. The content!

Think about the emails you care to read, they come from individuals not big brands. And they are not well designed but simply normal looking emails. There is authenticity built in to an email with no design value. Why copy the emails you never open?

Don’t go plain text as with many email newsletter apps you won’t be able to track analytics, just go minimal and as close to plain text as possible in the look & feel.

Save time and increase your open rate by never designing email templates again .

Extra Email Tips

  • Use the name of a company employee not the company itself! People want personal mail not spam.
  • Try to use the Mailchimps Time Warp feature and email your new content to people in different zones at different times. That way you will get a higher open and click through rate for your campaign.
  • Sending automated emails is ok but they get a lower return rate than personalised emails, so segment your list separating the most influential people and write them a personal message about the article.
  • If your content is a downloadable asset then you can send them to a landing page with an email opt in to download the content. Make sure to include share buttons in the email and on the landing page so the existing list can share it with their friends, getting you more emails sign ups and increased traffic.
  • If your website brand is well known by your reader ship, start your email subject line with [yourdomain.com]. That way people will see brand in the subject and you will have a higher open rate.

10. Create Quotes or snippets for Mega Sharing on Social Media

Think of snippets as extra micro pieces of content you can share and leverage into traffic. They can be

  • Variations of the title
  • Short phrases from the content
  • Quotes from influencers from the content
  • Statistics

Use bufferapp.com to set up your snippets to tweet out over the weeks after the launch of your content.

I’ve included a photoshop template to create shareable quotes in the download pack.


11. Leverage social for pitching journalists

Journalists use social, especially twitter. In fact 70% of journalists use twitter to find their stories. I once pitched a guy from the Times newspaper for a clients content marketing who then got back to me with a published story in two hours.


12. Link to the new content from your most popular content

Place internal links in your most read blog posts pointing to the content, that way you leverage your existing traffic to your new content.


13. Optimise your images

Make sure to name your images with keywords and populate your alt tags so you can rank on google for multimedia search results.


14. Add your blog and or youtube channel to Google Currents magazine reader app

You can browse, read and share favourite content, presented in a swipeable magazine format on google currents.

google-currents

Simply click ‘publish to google currents’ in the bottom left of the landing apge. Fill out the form as below.

google-currents-signup

Once google pulls in all your articles from your blog you can simply tweak a few settings if necessary or hit publish in the sidebar and then publish again to go live on currents.

Download the app to read your content and make sure it is added successfully.


15. Optimise your RSS feed for Flipboard

To be featured in flipboard and gain massive amounts of extra reach with 2.5 billion page views per month follow these simple instructions.

Make sure to include the entire copy of your article not just your headlines and summaries. Include at least one image per article at least 400px wide. Have at least 30 items in your rss feed.


16. Use Sulia to distribute your content and snippets

Sulia is a subject-based social network that connects you to the top social sources on subjects you care about.

Find and share your content with people in your niche, much like leveraging forums, this Sulia tactic is pretty much unknown.


17. Cross pollinate your social accounts

If someone likes it on a social network, find them and thank them on another to get cross pollination of your social accounts.


18. Repurpose your content

Everyone knows social plays a large role in generating referral traffic back to your content. Make the users on these networks more likely to click through by telling your story in a language that is native to that social network.

As Gary Vaynerchuk wrote in jab jab jab right hook:

Native social media tries to enhance the consumer’s interaction with a platform, not distract him from it

This means, don’t post long text excerpts on Facebook, speak to the personality of the people using each network. Pinterest is aspirational and majority female usership, google+ is tech, science and male.

Here is a list of places to syndicate your content, you can download the ‘Content Promotion Pack’ to get templates for sharing your content more effectively on these networks and platform.

Tumblr, Facebook, Linkedin

Tumblr likes gifs and art, keep this in mind. Post your featured image with your logo, domain name and article title overlayed. With a very short excerpt or tag line and a link back to the content.

Pinterest

Keep it simple and sexy, don’t overlay text in Pinterest; just the image and make it a really good one!

Slideshare

Use the slideshare template included to turn your post into a deck, drive traffic from slideshare to your content.

Youtube

Record a 20 second clip of you explaining the content and value of your content and post it on youtube with a link back to the content, this will give you another way to rank on google for the same keywords.

Linkedin Groups, Facebook Groups, Reddit, Inbound.org, Stumbleupon, Digg, Flickr, Hacker News, Delicious

Use forums and voting sites, a good post on hacker news can see thousands of hits.


19. Make comments on other blogs

Make comments on other blogs posts around the same topic linking back to your content. Make sure to add value though, it is quality over quantity here.


20. Submit to content communities

Add the content to sites such as:


21. Use Twitter Cards the right way (I guarantee you’re not validated with twitter)

Tweeting about your content is a no brainer, everyone knows that social is a great way to drive traffic to your website.

But many people don’t create image posts and they don’t use twitter cards.

Below you can see a template I created for Ghostlab a great piece of website software for browser and device testing from Switzerland.

The image when used in conjunction with twitter cards (we’ll get to that soon!) should be at least 280px by 150px.

ghostlab-vanamco

You can see I included the company logo and domain name to increase brand recognition. The featured image for the blog post and the title / sub title is also present on the image.

Now let’s show you step by step how to set up twitter cards and what they’re for.

content-marketing-twitter-cards-landing-page

With twitter cards you can make rich media post that expand and get more click throughs from twitter as they stand out from the crowd.

Let’s set up twitter cards for your website.

content-marketing-twitter-cards

First head to https://dev.twitter.com and sign up.

content-syndication-twitter-cards-options

https://dev.twitter.com/docs/cards Here you can see all the diferent cards Twitter offers for your content.

content-promotion-twitter-cards-summary-card-large-image

Let’s click on ‘Summary card with large image’. This is how it will appear it twitter when expanded, this gives your potential twitter reader a much better idea of what they are clicking through to. It effectively shows the image headline and excerpt just like in your blog archive.

content-syndication-twitter-cards-code

To do this you need to copy the above markup into the your single page template in your blog. If you are using wordpress this is your single.php.

You need to replace the site and creator twitter handles and the title, description and image src with dynamic links so each single page generates the correct code.

First install advanced custom fields plugin, https://wordpress.org/plugins/advanced-custom-fields/.

Now go to ACF and click add new next to ‘field groups’. The title it Single Page, so you know it will be used for your blog post pages.

advanced-custom-fields

Next create a new field called twitter image and select the field type image, make sure the return value is set to url.

This will allow us to upload your twitter optimised image for the blog post and pull the url into the twitter cards code.

advanced-custom-fields-content

Next create a field called excerpt and make this field type a textarea. This will be how we pull the blog excerpt into the twitter cards markup without any html tags wrapped around it.

Save the ACF field group ensuring it is set to post is equal to post under rules, that way the additional fields will show up in your blog post edit pages.

<meta name="twitter:card" content="summary_large_image">
<meta name="twitter:site" content="@your twitter handle">
<meta name="twitter:creator" content="@author twitter handle if different from website">
<meta name="twitter:title" content="<?php the_title(); ?>">
<meta name="twitter:description" content="<?php the_field(‘excerpt’); ?>">
<meta name="twitter:image:src" content="<?php the_field(‘twitter_image’); ?>">

In your blog post upload the twitter specific image and copy your excerpt into the new excerpt field. Paste this above code into your single.php. Go to your blog post and refresh the page, if you look in the source code you should see the above code with the title excerpt and twitter image code replaced with the real content.

Now go back to twitter and validate the markup, this will allow you to validate your domain name for twitter cards moving forwards.

twitter-cards-validation

Go to the twitter validator tool and ‘validate & apply’ tab and paste in your blog post link. You should get a message saying the domain is not validated, click apply when promoted. Come back in an hour or two and re validate the domain name, it should go green as above and you are now set.

Then share your blog post to twitter and the large summary card can be seen when you click expand!

Extra Twitter Tips

  • Tweet the blog post about three or four times in the first week after launching it. Use bufferapp.com to get suggestions on the best times for you to tweet based on tweet engagement and click through.

Download the Content Promotion Pack

Step by step guide for pre and post launch content promotion

Spreadsheet to track influencer, email & backlink outreach

Photoshop templates for shareable images.

4 Email templates for increased cold email success

A minimal mailchimp email template for genuine emails

An illustrator slideshare design template

giles thomas

Author:

Hi, I’m Giles Thomas. Founder of AcquireConvert, the place where ecommerce entrepreneurs & businesses go to learn how to increase conversions & profits. I’m also the founder of ecommerce growth agency Whole Design Studios. I’m a head marketing mentor at the Google Launchpad Accelerator & Google Marketing Expert. Ps. Check out my new blog RisePro.co

Comments

64 Responses or Pingbacks

  1. […] If you are asking “why does no one read my blog” then you are yet to discover the power of content syndication. Having a content promotion strategy is essential to increase website traffic.  […]

  2. […] Does the visitor or prospect know and trust your brand. If not you have not discovered content marketing and content promotion. […]

  3. Hadas says:

    Thank you so much for this post. I spent most of my day checking out what you suggested and I’m still not done. Learned a lot!

  4. […] Increase Website Traffic using Content Syndication – Explore 21 methods to increase your website traffic and ranking with content promotion. You will soon discover how to exploit: Sulia, CoPromote, Topsy, email marketing, quotes and snippets, Quora, BuzzSumo, Google Currents, plus more. […]

  5. Mikael Rieck says:

    Great list Giles. Since you published the article Sulia has closed it’s doors (#16).

  6. URL says:

    … [Trackback]

    […] There you will find 24378 more Infos: acquireconvert.com/increase-website-traffic-content-syndication/ […]

  7. […] Giles Thomas (@ilesadamthomas) shares a detailed step by step guide for content promotion pre and post launch.Increase Traffic using Content Promotion […]

  8. Emma Cullen says:

    Awesome post! Really nice to see a post about content sharing and promotion that has some ideas other than Facebook and Twitter! Thanks.

  9. […] Does the visitor or prospect know and trust your brand. If not you have not discovered content marketing and content promotion. […]

  10. […] his post on content promotion Giles Thomas shares some great tips on identifying influencers in your niche, as […]

  11. […] his post on content promotion Giles Thomas shares some great tips on identifying influencers in your niche, as […]

  12. […] his post on calm promotion Giles Thomas shares some good tips on identifying influencers in your niche, as […]

  13. […] his post on content promotion Giles Thomas shares some great tips on identifying influencers in your niche, as […]

  14. KWs says:

    It’s nearly impossible to find experienced people for this topic, but you sound like you
    know what you’re talking about! Thanks

  15. Matija says:

    Hmm, basically I am pretty new with all this. But thanks for Topsy – really useful. Regards, Matija

  16. […] Content Marketing can bring in a whole new revenue stream – Larry MaiTwitter: Untapped Terrain for Top B2B Marketing | Internet Marketing | Agencies, New & Small Business ServicesContent marketing drove a 900% increase in website trafficSpanish language Pay-Per-Click Advertising – G5 How Brussels Airlines boost their sales thanks to performance marketing? | blue2purple Blog Niche MarketingIncrease Traffic using Content Promotion – AcquireConvert […]

  17. Wonderful, what a web site it is! This blog gives helpful information to us, keep it up.

  18. Tristan says:

    wow. thanks for this good information from your post. you really did a great job on writing this blog. I got this bookmarked. Keep it up!

  19. Thanks For Your valuable posting, it was very informative. Am working in Erp Development Company In Chennai

  20. ravigupta says:

    I have only one word to say, WoW. I read the article what a awesome article, improving my website google ranking thank you for sharing. I have a lot of work you will find a lovely support.This post is very inspiring me. I always take your advices very seriously, keep posted.

  21. Milind says:

    Wow! So much deeply written article, full of tips and supple examples. Thanks for writing in easy to understand language. I am sure these tips would come handy for my upcoming site.

    Please keep the good work going. Bookmarking your site.

  22. anandchaaru says:

    Thanks for your details and explanations..I want more information from your side..I Am working in erp software development company in chennai

  23. richard says:

    Very helpful information. What you posted here worth hundreds of dollars already – thanks.

  24. scattravel says:

    great post and very useful to me & newcomers.

  25. Smithf633 says:

    It is really a nice and helpful piece of info. Im glad that you shared this helpful information with us. Thanks for sharing.

  26. Mary says:

    It is really a nice and helpful piece of info. Im glad that you shared this helpful information with us. Thanks for sharing.
    Regards
    Mary

  27. Elanthendral says:

    Thanks for sharing the details and explanations..

  28. Smithk203 says:

    Appreciating the time and energy you put into your blog and in depth information you provide. It’s good to come across a blog every once in a while that isn’t the same unwanted rehashed information. Excellent read! I’ve saved your site and I’m adding your RSS feeds to my Google account.

  29. Anonymous says:

    Excellent pieces of writing. Keep posting such kind of information on your page.
    I’m really impressed by it.

  30. Anonymous says:

    Hi,
    That’s an amazing post. I’m sure these techniques will work for beginners. thanks for sharing.

  31. Jimmi says:

    Content is the king of SEO now the time. And your all information are very usefull for Get Traffic. Thanks…

  32. John says:

    Indeed a great post about website traffic.

    Nowadays It is very much hard for a blogger to drive targeted traffic to their website and without having targeted traffic, We can never drive customer and sales.

    Getting website traffic is the most important thing for any website.

    To have high website traffic, We must have to write high quality content which is very much important to hold the readers on our website for long period of time.

    We have to write engagging content which can help readers.

    I am glad that You can covered an amazing article on website traffic. Will definitely follow what you said in this article.

    Thanks for sharing it with us. 😀

  33. Shilpa Malhotra says:

    Thanks for sharing. I hope it will be helpful for too many people that are searching for this topic.

  34. Film Dhamaka says:

    Nice article
    Film Dhamaka

  35. Prasanna says:

    awesome list, Giles, just the thing I was looking for, today.

  36. Victor says:

    This is great! There were a few tips I never heard of before and I can’t wait to try them out, especially CoPromote and Google Currents.

  37. What an in-depth content promotion guide you have provided here Giles! From Quora to Buzzsumo, loved it how you split the content promotion process in such simpler steps. Though Topsy no longer works now. Do you know about any other tool that works like Topsy to find out Twitteratis of similar niche?
    Sophia

  38. megabiz says:

    Hi
    i really like you post doing good job man thank you for sharing nice post.

  39. I really want to increase traffic on my website and get more traffic with this steps

  40. Jonathan says:

    I love the number 3 tip, but sadly due to the rising numbers of fake influencers I needed to use something like an Influencer auditor just to make sure I’m not falling victim to fakes.

  41. Jakob says:

    Hi, I have trouble with email outreach and how to get a response. Can you recommend me and book or e-course for that?
    Thank you in advance

  42. martinadam says:

    Thank you so much for this great article!!

  43. Royce says:

    Hi This Is Royce, Thanks for your Great information, Really it’s very useful for us.

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