The concept of buy now pay later (BNPL) has grown in the past 18 months as ecommerce has grown in general, with more people around the world practically forced into shopping online.

By July 2020, over one-third of Americans had used a BNPL service – boosted by the lockdown measures imposed during the COVID-19 pandemic.

Buying on credit is hardly a new concept in retail or ecommerce. Nor is the “layaway” concept.

But until apps like Afterpay, Klarna and Affirm came along, using credit had plenty of drawbacks for the merchant and the shopper.

Few Shopify store owners would downplay the importance of getting product reviews from customers.

In the absence of first-hand experience, second-hand experience from other customers helps people make buying decisions. Reviews breed trust and help market and sell products for you. No debate.

And if reviews can become referrals through word-of-mouth, even better!

The only issue is how to get as many glowing customer reviews and referrals as possible? Loox is frequently held up as one of the best review apps for Shopify stores to do just that.

It helps you display positive opinions about your products and overcome buyer doubts and anxiety. All of the biggest Shopify brands know the power of reviews at every stage of the customer funnel and Loox makes the process easy.

In this Loox review, we consider what the app can do, how it can help your store grow, the costs associated with using it, and, basically, everything you need to know if you are considering your options with this Shopify review app.