Did you know that Shopify’s built-in blogging system is a handy tool for building a loyal following for your brand? Not only does it help position you as an industry leader but it also helps generate leads and traffic.

How can you hope to beat your Shopify competitors if you don’t know what they’re doing?

Competitor analysis or (if we want to be all Hollywood about it) spying is part and parcel of running a successful Shopify store.