How well your Shopify store fulfills orders once they are placed says a LOT about your business.

A big part of the user experience is the experience of ordering and receiving purchases. Get that part right and you can start to build customer confidence, trust, loyalty, and all those lovely ingredients that lead to success.

After all, getting the right products to the doorstep quickly and efficiently is part of what made Amazon the behemoth it is today.

Even Shopify merchants who sell predominantly in their home country are often surprised when they check where their visitors (and customers) originate.

The concept of a “world marketplace” is alive and well. Customers can come from practically any corner of the globe to arrive at your store.

That means you need to be ready to speak their language. Many will be able to speak the primary language used in your store but it’s important to ask whether you could be selling more if you spoke their first language?