Some Google Ads stand out more and encourage clicks from genuine buyers. And that’s the name of the game if you’re spending money on pay-per-click advertising with Google and sending people to your store.

Google Ads by their nature contain relatively limited information but with structured snippet extensions, you can add more detail and make these ads more specific and more targeted to your buying audience.

However, there is a knack for getting these right. Do so and it can increase the click-through rate (CTR) and your ROI from Google Ads campaigns.

So, what are structured snippet ad extensions and how can you use them effectively in your next Google Ads campaign?

Segmenting customers on your list…getting more targeted with your marketing campaigns…introducing more automation into campaigns…streamlining order management.

It all depends on tagging.

Customer tagging allows you to pin “identifiers” onto each customer according to their location, preferences, buying behaviors, and so on. You can categorize and organize customers into carefully segmented groups.

This means more targeted and more effective email campaigns, SMS marketing, Facebook campaigns, Google AD campaigns and other forms of marketing.

You can also improve the after-sales experience and manage orders more efficiently with a more sophisticated tagging system.

As always with Shopify, you’re quite spoiled for choice when it comes to customer tagger app options.

We take a look at a few of the best tagger apps below so that you don’t have to sort through them all to find the one you want.