When a customer visits your Shopify store, goes to a category page, then a product page, adds a product to their cart and checks out, how do you know which marketing campaign has spurred those actions?

If you want to find out how the efforts of your marketing campaigns are panning out and producing results for your ecommerce store, you need marketing attribution software.

Marketing attribution software is a group of apps that use AI to help you analyze and discover how the actions, events and touch points with potential customers during the prospecting and sales processes contribute to the overall success of your store.

Here we look at the main features and benefits of five of the best marketing attribution and analytics apps out there to enlighten you on which of your efforts are producing the best result.

Did you know that once you’ve set up your store and are ready to accept payments from customers through Shopify Payments, you can test both successful and failed transactions before you hit the “live“ button?

That gives you more peace of mind that the payment process in your store will go smoothly and provide a great customer experience once you launch and customers start purchasing your products.

In this brief guide, I’ll show you how to test Shopify Payments. 

I’ve assumed that you already have  Shopify Payments set up. If not, you’ll need to go here for a tutorial. Otherwise, it’s quite simple to test your Shopify Payments setup: simply activate the test mode and use test credit card details to simulate payments.

Let’s get started on why it’s important to do that — and how to get started.