Shopify has fast become one of the most popular go-to tools for businesses looking to expand into the digital space. A ‘no experience needed’ solution that enables anyone to build an ecommerce website from scratch, Shopify makes it simple for retailers to attract and engage with new demographics, boost awareness of their brand, improve their visibility, and develop a strong web presence.

Those are key drivers of success at a time when many consumers are making the shift to online shopping due to the numerous benefits, such as convenience, an ability to quickly compare brands, and access to exclusive online deals.

Customers who have an emotional connection to your brand offer 300% higher lifetime value. 300%! Cultivate connection and loyalty, and you’re golden.

In addition to increasing your store’s value in the eyes of customers, customer loyalty programs also increase your customers’ value to you! Everybody knows that it’s cheaper to drive existing customers to purchase again than it is to find a new prospect. Wise business owners invest in cracking the code of customer retention, as well as the science of increasing customer lifetime value and average order value.

Digital marketing can get very expensive, very quickly, which is why today I’m going to break down five free advertising techniques.

These approaches won’t cost you a penny, are totally effective, and are fairly simple to execute.

Amazon is the number one retailer in the United States. It accounts for nearly 50% of all online shopping sales.

Meanwhile, PPC ads on Google generate a 2x return on investment for the average advertiser.

So, why on earth would you invest more money into SEO, playing the long-game to capture traffic when you could dominate Amazon and PPC ads instead?