Comparison of 18 Best Ecommerce Email Marketing Softwares
The trick to getting email marketing right is making your posts engaging to the right kinds of people.
This means that the emails are relevant and compelling enough to be opened, read, and acted upon.
Action is vital, as Google now ranks every email coming into their Gmail users’ accounts.
They will, for instance, mark a post as a newsletter, or in the very worst-case scenario as ‘spam.’
Over time, your email engagement levels could then start to affect your authority as a brand.
This is why marketing guru Seth Godin recommends every business concentrates on building up their core list of 1,000 true fans.
Whether you’re a big ecommerce fish in a small pond, or a tiny guppy in a sea of online competitors, your core 1,000 fans will form the backbone of your promotional endeavors. You can gain them from social media, website traffic, or other places. However, their email address will be the most effective means of ‘keeping them in the loop’ for two reasons:
1. Your subscribers’ email addresses will stay with you regardless of the latest social media site trends. For instance, if you lose your account on social media, or the audience veers to the newest site, you will still have the means to interact.
2. By creating engaging offers and blasts through your email marketing, you will be able to test and learn the most effective ways to cross-sell and upsell. The data you collect will tell you everything you need to know to make your sales funnels effective.
Here is a run-down of 13 of the best ecommerce email marketing software systems. The best email marketing app for Shopify.
Klaviyo (AcquireConvert #1 Fav)
Klaviyo is a cloud-based solution that takes the brilliance of MailChimp and ramps it up a level. It’s motto “Deliver Smarter Marketing” is an apt one, as it lets you incorporate your customer history and your data held elsewhere, to enable you to create targeted email campaigns. It integrates with Facebook Custom Audiences (making it great for Facebook Ad campaigns), enables targeted segmentation, includes AB testing for paying customers, and offers a Live Chat service. In short, this is a great option for you whether you’re a small, medium, or large business.
Omnisend is an email and marketing automation platform tailored for ecommerce. With Omnisend you can create robust automation workflows, use advanced segmentation, personalization and more. Most important, you can add several channels into the same flow to create seamless communication with your customers combining email, SMS, push notifications, Facebook Messenger, WhatsApp, and more.
Omnisend also offers a lot of templates for email capture forms, email campaigns, and automation workflows to make the platform easy to use and scale your business.
It integrates with all ecommerce platforms like Shopify, Woocommerce, Bigcommerce, Magento, and others.
Smartrmail is billed as the “email marketing app for small-to-medium merchants who know they should be doing more with email marketing, but don’t have the time or resources.”
You will benefit from greater functionality with the paid versions but if you’re just starting out, the free version is worth a try.
With over 3,300 overwhelmingly positive reviews on the app store, Omnisend is clearly a popular and effective Shopify email marketing app.
However, the free version may be a little light on features for all but the most basic of startup Shopify stores. You’ll get far more value from a small investment in a paid monthly plan.
SendFox is one of the up and coming Shopify email marketing apps, as you can read in our recent Sendfox review.
As part of the Sumo family of ecommerce marketing tools, SendFox comes from good “stock” and is a platform designed to be affordable and super-simple for content creators.
An astonishing amount of positive reviews (over 23,000) say that this is one of the best Shopify email marketing apps around.
Privy is actually a whole suite of conversion and email marketing tools designed for ecommerce, including exit-intent driven popups that help grow your email list as well as communicate with contacts on it.
Aweber has been around since the 1990s, and so it is practically an antique on the scene. But, despite its advanced years in the game, the service has an easy-to-use dashboard that lets you create and distribute campaigns automatically.
Aweber is particularly great for those who are just starting off with email. You can use the clean-looking templates to develop high-performing email blasts and ensure that you target them to the right audience segments.
Never underestimate the power of customer support if you’re considering purchasing an app in an area, you’re unfamiliar with. Getting the help you need to set up your lists and templates can alter your perspective on the medium as a whole. Perhaps left to your own devices, you would not be able to get the best from your email marketing software. This is where ConstantContact displays its main strengths as a platform.
The level of customer service support ConstantContact provides is unparalleled in the current market. For instance, you can choose to take an online training course, or even attend live seminars in your local area. For these reasons alone, ConstantContact is a highly recommended tool for small business owners looking to use email marketing campaigns like a pro.
If you’re looking for the easiest way to integrate your email marketing campaigns with your ecommerce site, Remarkety offers store owners a great option. Using the plugin, you can send retargeting ads and abandoned cart emails. Further, it can provide you with automated suggestions on how you can turn readers into leads.
However, if you have multiple store sites in your ecommerce empire, the navigation becomes a little more tricky to use. Remarkety confidently claims to boost your sales figures with its extensive retargeting capabilities. So, if you’re looking to automate aspects of marketing and email list management, this could be the solution you need.
For ecommerce brands on Shopify, WordPress or Magento, Dotmailer offers a highly visual dashboard. It’s perfect for brands using multiple sales funnels to bring in the best results. As well as access to great personalized recommendations and retargeting features, Dotmailer also provides customer behavior data.
These insights can help you make adjustments to your emails and landing pages. Further, it can even help you keep your CRM systems integrated and up-to-date with your clients’ changing needs.
One of the most popular email hosting sites, MailChimp is excellent because it lets you use the service for free if you have less than 2,000 email subscribers. The ‘drag and drop’ email builder lets you create the high-quality templates with no HTML experience. The live preview viewer is also one of the ‘stand-out’ features that helps emailers of all experience levels create great content through the platform.
One downside is the language and terms MailChimp use to describe some of their processes. If you have come from email service providers elsewhere, you may need to look up some of their terms in the glossary. Get your head around the difference between MailChimp’s ‘automation flows’ rather than ‘autoresponders’ and you should be good to go.
SendInBlue is a full-service email marketing solution that contains many of the same features as MailChimp. If you’re a WordPress or Shopify user, you can use the Send In Blue plugin to create email blasts from your site dashboard. Whether you’re a complete novice or expert in email marketing, Send In Blue offers its members a free service, packed with functionality. The only catch with using the free membership is the 9,000 emails per month sending limit.
If you’re in the business of selling information based products, or online courses, then Drip is a marvellous option to assist your marketing automation. It lets you develop your advanced email campaigns by adding events with metadata to your contacts, gives you access to web activity tracking, allows you to show a customized CTA (Call To Action) to each of your site visitors, and is said to be the “first email marketing tool to make autoresponders a first-class citizen.” Why would you select Drip for your business? Because “Drip outsmarts traditional email marketing to help you sell more online.”
This is part of the younger generation of email software. ConvertKit is designed with bloggers in mind and was set up to counter what the founders considered to be the “generic” approach of the traditional email marketing companies. It’s incredibly simple to get yourself up and running and lets you create emails extremely quickly.
It also has a raft of features that are both snazzy and extremely useful: you can tag and untag your email subscribers, offer multiple opt-in incentives, and set up email autoresponders with blissful ease. As ConvertKit say, “there’s no such thing as ‘one size fits all’” and by selecting this software you get to pick the size that works best for your company.
Specially designed to integrate your Shopify online storefront with email, Chimpified presents a simplified way to merge platforms. This service is also ideal for retargeting. It even allows your subscribers to use your checkout services directly from your email blasts. If you’re not a developer, a tool like Chimpified will offer you the connectivity you want for a small subscription cost.
One downside to the platform is the pricing structure. If you have someone techy on your team, it is possible to integrate these platforms without the need to subscribe to a monthly plan like Chimpified. However, if you’re a sole trader, or you don’t have the skills to hand, this is a great tool to merge these two activities.
Synchronizing your email marketing with your existing CRM system is easy with ActiveCampaign. For professional marketers looking to add detailed notes to their subscriber lists, Active Campaign’s ‘Deals’ section allows you to add notes quickly, or even direct message your contacts from the app.
You can also access extensive analytics. Offering you heaps on insight on your followers including, click-maps, page visits, etc. However, purchase tracking statistics are noticeably absent from the platform. This may pose a problem to those who are looking for the ‘best of the best’ in audience analytics for ecommerce.
Audience segmentation is vital to ensure that your emails get read by the right people. But if you have thousands upon thousands of subscribers, staying up-to-date with your individual subscribers’ needs can be time-consuming.
For instance, if you have a subscriber that has recently purchased from you, you may want to send them to an alternative email list for ‘loyal’ customers. GetResponse’s automated tools for updating contact information is a standout feature of the platform. Many alternative products offer levels of automation, however, GetResponse’s features are intuitive to use and allow for a wealth of segmentation criteria.
Another great feature to look out for is the ‘spam testing’ feature. Before you publish your latest email, GetResponse will mark it on a ‘spam’ score of one to five. You can also A/B split test secondary landing pages and create mobile responsive designs for maximum readability.
OptinMonster is a modular email plugin, meaning that you pay for the features you wish to utilize in your campaigns. Modular service providers are good if you prefer not to pay for a marketing program packed with features you may never use.
One of the most eye-opening features of OptinMonster is its smart ability to track website visitors’ movements. It’s powerful analytics technologies can monitor a user’s mouse and site interactions. It can then use this feedback data to catch email leads with an opt-in email pop-up before a visitor clicks away from your site.
Best Ecommerce Email Marketing Softwares
When it comes to choosing the right email ecommerce marketing software, it has never been more critical to make your mail outs as personalized as possible. Looks for features that allow you to retarget, segment and test your campaigns efficiently. Consider investing more in tools that streamline your processes if you want to stay ahead of the curve with your email marketing.
Victoria Greene is a full-time marketer and ecommerce expert blogging at Victoriaecommerce. Here she offers advice on tools and tricks to website visitors into leads.