How to Embed a Twitter Feed in Shopify Stores
Twitter may not be the first social media platform you jump on after setting up your Shopify store but it can still help you grow your business.
It’s surprising how many Shopify store owners who use social media marketing haven’t yet embedded a Twitter feed in their stores. Twitter is a place where people talk about ecommerce, new products, and brands so it pays to be in the discussion and help your customers to be across what the buzz is about.
It’s a platform that boasts highly engaged communities with whom you can share product offerings, seek feedback, and provide updates. This builds important qualities of trust and authority for you and your business.
Here we look at how to add your Twitter feed to a Shopify store so you can engage with more of your customers on the Twitter platform too.
Why embed a Twitter feed in your Shopify store?
The relationship between your Twitter feed and your Shopify store can be as close as that between your Shopify store and Instagram, Facebook, YouTube or TikTok.
Shopify announced in May 2022 that Shopify merchants could now sell on Twitter so not only can you discuss your store and products on the platform, you can actually turn your Twitter feed into a sales channel.
That’s a story for another day but it demonstrates how Shopify is increasingly integrating with all the social media platforms for multi-channel selling.
Once you embed your Twitter feed in your Shopify store, you’ll be able to display your recent tweets to visitors in your store, helping you build trust through authority and authenticity in your ecommerce presence.
Potential customers in your Shopify store can be inspired to follow your Twitter account and as the relationship between your store and your Twitter feed becomes more integrated and grows, so can your business.
Ultimately by embedding a Twitter feed in your Shopify store, you can;
- Build trust by demonstrating authenticity and authority
- Engage more visitors on your Shopify website
- Grow your Twitter following
So, how do you do that?
Basically, you’ll need some instructions on how to generate the code from Twitter and then embed it in your Shopify website.
You can use a tool like Taggbox to do this but, to do it manually, all you need is a basic understanding of how to edit HTML code.
Simply follow the steps below for desktop, iOS or Android devices…
Follow these steps to embed a Twitter feed in Shopify
Go to the Widgets section in your Twitter settings
Log in to your Twitter account and tap on Settings & Privacy. On the left-hand side, you’ll see a menu, from which you should locate the Widgets section – click it.
Create a new widget
At the top of the page, you’ll see a link to publish on Twitter, which you need to click to create a new widget (there is also a link to Learn More, which will help you correctly create a new widget on Twitter).
Copy the code
Once you’ve created a new widget, you’ll see a screen confirming that the process is complete. Click the Copy Code button.
Go to Shopify Themes and Edit Code
Now you’ve done what you need to do on Twitter, it’s time to log into Shopify. Then click on Online Store and go to Themes.
To select the theme that you’d like to embed the Twitter feed in, click Actions next to its name and then click Edit code.
Select the theme.liquid file and position the widget
Go to the Layout directory and select the file named theme.liquid. This will display some HTML code like this:
You will need to select where to place the code that you previously generated from Twitter. Positioning is up to you but, often, inside the footer section of your store is a great place to embed your Twitter feed.
Paste the code and save
Once you paste the code in the position you want the Twitter feed to appear on your Shopify store, you’re done after clicking Save.
You now have a Twitter feed on your Shopify store. View it and make changes if the code doesn’t appear where you thought it would.
Build trust — and your Twitter following
If you create blog posts, you likely have a “recent posts” feed on your Shopify store. The same should apply to your tweets — featuring engaging content helps drive more interest (and sales) in your store.
For Shopify store owners on Twitter, embedding a Twitter feed in your store and connecting these two key elements of your online presence should be a no-brainer.
By demonstrating the types of discussions you’re having to your shoppers, you build both trust and your Twitter following. And that’s good for your business.