3 Best Shopify Coming Soon Page Apps Compared [2020]

Last updated April 20, 2020
shopify coming soon app

How do you prime your target audience so that when your new products launch, shoppers are queueing up to buy them with card in hand?

Brick and mortar stores like Nike do it all the time. They know that you need to keep customers informed of when you’re ready to do business.

shopify coming soon app

Some ecommerce store owners fall short in starting to build brand awareness well before the opening date.

Coming soon apps can help you do that.

While there’s a lot of competition out there to be at the top of shopping lists, a simple app can help you cut through the noise and ensure that your store stays top of mind.

Create the buzz, build the hype, nurture the hunger – whatever you want to call it – using one of the best coming soon page apps available on the Shopify app store.

Shopify Coming Soon App Comparison Table

Fancy Coming Soon Coming Soon Under Construction Coming Soon
Shopify App Listing
Pricing $2.99 USD per month $14.99 USD per month $6.99 USD per month
Free trial 2-day free trial 3-day free trial 3-day free trial
Shopify Store Rating (As of April 2020) 5 4.8 4.7
Total Shopify Store Reviews (As of March 2020) 41 113 109
Shopify App Listing

Fancy Coming Soon


Price: $2.99/month

Free Trial? 2-day free trial

Average Shopify Rating (out of 5 stars): 5.0 (40 reviews)

With Fancy Coming Soon, you can choose from a large range of templates and customize your coming soon page to fit your brand.

Enjoy lots of cool and advanced features for a very low monthly fee and start building brand awareness (and your list) well before you open.

The big benefits:

  • Start collecting email addresses and building your list of customers weeks or months before you open your store
  • Advanced features such as page animation available
  • Easy to set up and use – one click unlocks a theme and gets a page up instantly
  • Free customizations with help from the support team (upload your own favourite background or add a teaser product image)
  • Fast live support available

Main features:

  • A large range of static and animated themes to choose from
  • Built-in image editor
  • Unique font styles/colors/effects
  • Mobile responsive
  • Countdown timer with time-zone support
  • About Us & Contact pages with copyright/footer info so that people know the basics before you open
  • Stylish email forms
  • Import subscribers to Mailchimp/Klaviyo
  • Also integrates with Facebook, WhatsApp, Snapchat, and Google maps
  • Chat button to take visitors to your live chat app

Any negatives?

  • Only a 2-day trial (but most of these apps do have limited trials for obvious reasons – they have a limited life before the store opens!)
  • It’s a little ugly at present (a new version is on the way…. coming soon!)

Coming Soon


Price: $14.99/month

Free Trial? 3-day free trial

Average Shopify Rating (out of 5 stars): 4.8 (113 reviews)

This app has the celebrated status of being the first Shopify pre launch page available.

The developers knew at an early stage that storeowners needed to do more to promote their stores before they opened and hey presto! It’s now used by some leading brands around the world (including Four Seasons and Dickies).

The big benefits:

  • Gather email addresses with a prominent Mailchimp form front and centre
  • Easy-to-use interface makes it simple to create, edit and customize coming soon landing pages in minutes
  • Dedicated support team helps with any technical issues or customization requirements
  • Work on updating and editing your store while allowing visitor access to some pages only
  • New features regularly added

Main features:

  • Password-based log in option allows customers to bypass the coming soon page
  • Whitelist pages feature so that customers access some pages in your store without being redirected to the coming soon page
  • Customizable background color, image, logo, fonts etc. (no coding necessary)
  • Built-in countdown clock
  • Integrated with Google fonts
  • Google Analytics and Facebook pixel helps protect data
  • Includes social sharing buttons
  • Mobile responsive
  • Integrates with Mailchimp, Klavyio, Rare.io, Youtube, and Vimeo (more coming)

Any negatives?

  • 3-day trial only
  • Monthly pricing is high compared to other options

Under Construction Coming Soon

image3 Price: $6.99/month

Free Trial? 3-day free trial

Average Shopify Rating (out of 5 stars): 4.7 (109 reviews)

This Shopify under construction page app bills itself as the ideal solution for stores during the COVID-19 outbreak.

There are plenty of stores out there that are currently operating at lower capacity or have paused operations temporarily and may like to use this time to develop their store back-end or develop new products.

This page-builder app can help you get the message out to existing and prospective customers that you are making improvements for their benefit.

The big benefits:

  • Helps you maintain your store’s SEO rankings in case of temporary closure (provides SEO updates)
  • Helps you collect email addresses and proactively build your list
  • Quick and easy installation process
  • Drag and drop page-builder widget allows you to easily build coming soon pages with no coding knowledge
  • Live chat support available
  • New updates added frequently

Main features:

  • Password protection allows customer login
  • Email marketing form
  • Easy to customize your startup theme
  • Multiple timer types for countdown clock
  • Can set own custom pre-loader option
  • Add header, footer, and social media buttons
  • Free-text editor to craft your messages
  • Easy-to-edit colors, logo, font, and background
  • Templates available for Christmas, Halloween, Black Friday, Summer Sale, etc.
  • Integration with Mailchimp and Klaviyo

Any cons?

  • The monthly pricing is higher than other available options
  • Poor English standard from the team behind the app (judging by their Shopify entry) may make getting help a little difficult

Try the Shopify coming soon page apps out and judge for yourself

A simple “under construction” page with the picture of a man digging?

That no longer cuts it. In fact, he might be digging your store’s grave!

Let’s face it. You’ve worked hard to get your store together from concept to build.

So, if you’re in the final stages of preparing products for launch, don’t waste that effort by neglecting the importance of preparing your target audience for the launch.

It can take months of pre-marketing your store to get customers from the first day. You won’t simply open the floodgates without a little work going into this.

You can be doing so much more.

Choosing the right Shopify coming soon page app keeps potential customers in the loop and gets you off to a running start with your store.

*Full disclosure

As of very recently, we own Fancy Coming Soon.

In the due diligence process, we did a lot of research on these apps and we do know that Fancy Coming Soon has the most advanced features. We will redesign it to make it easier to use.

We may be hopelessly biased but please forgive that. We honestly do believe it’s the best in its breed – that’s why we bought it, placed at number one on our list, and recommend you give it a try.

giles thomas


Hi, I’m Giles Thomas. Founder of AcquireConvert, the place where ecommerce entrepreneurs & businesses go to learn how to increase conversions & profits. I’m also the founder of ecommerce growth agency Whole Design Studios. I’m a head marketing mentor at the Google Launchpad Accelerator & Google Marketing Expert. Ps. Check out my new blog RisePro.co


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