Shopify Instagram Bio Ideas To Supercharge Your Ecommerce
Your social media bios are as important as your website when it comes to getting the format, copy, and messaging right.
Whether it’s a LinkedIn profile, Facebook About section or Instagram bio, it’s where many of your customers (and potential customers) will start.
And you have just a few split seconds to make that all-important first impression and encourage them to click FOLLOW.
For ecommerce retailers, Instagram is growing in importance by the month. It boasts 700 million users and is the ideal visual-based platform to show what you’ve got – capturing the imagination and attention of your target audience.
Yet there are still ecommerce business owners not getting the basics quite right with their bio.
Despite developing a strategy for growing their followers and posting regular, engaging content, some let themselves down with a profile that makes you think “really?”.
How about yours?
You don’t have to be Nike or Chanel. But can you say with absolute confidence that your Instagram bio rocks, helps you stand out, and generates leads for your store?
Does it create the first impression you want for your brand?
If not, you’re missing out on some of the opportunities that Instagram can provide. This post will correct that – with nine Instagram bio ideas to help you stand out from the competition with a stellar bio.
In just a few minutes reading, you’ll learn:
- The main elements of your bio to focus on
- The tips that the professionals use
- Instantly-applicable ways for your profile to rock
Instagram bio ideas for 2017, 2018 and beyond [the basics]
Unlike with many social media profiles, your Instagram bio is very limited in space and what you can link to.
Just 150 characters with one link allowed – the only place on the whole Instagram platform where you can place a clickable link.
But within these restrictions there is still ‘wiggle room’ to make a difference so that your bio starts standing out and, more importantly, driving traffic to your store.
Here are the raw materials you have to play with:
An image that sits at the top left of your Instagram bio.
This appears in bold text at the top of your Instagram bio – 30 characters (including spaces).
Your identity on Instagram – forming part of your profile URL, so it’s worth getting right. Keep it in line with what you use on other social networks for ease and consistency.
A link to your website
As mentioned, the only place on the Instagram platform where you can display a clickable link.
Where you get to explain who you are and what you do in 150 characters (including spaces).
1. Make the most of the NAME field
The focus here should be the name of your shop or brand – not your Instagram username.
Include your brand/shop name and if the name is short and doesn’t take up the full 30 characters, consider adding a little other information too.
Maybe you can include:
- A variation of your brand name e.g. Yves Saint Laurent might also include YSL.
- Keywords that describe your product or service e.g. By Charlotte – women’s jewellery
By adding a keyword or two, you will increase the chances of showing up in searches for these terms: Instagram is a huge search engine as well as a showcase for brands.
Think about the terms that people use to search for your products and services – and use these in your name AND username: these are the only two fields considered by Instagram for its search results.
Bear in mind that there are plenty of imposters on social media. Tell potential followers that it’s really you by using the names that they are searching for.
2. Focus on WHAT – not WHO – in your bio
Unless you’re an established international brand, it’s quite likely that people landing on your profile page will not know instantly what you do. Here’s where you tell them.
The who you are is provided in your name and logo.
What you do is essential to convincing the reader to click FOLLOW and growing your network. Make sure you succinctly describe your value proposition to your target audience (having first clearly identified the profile of your target audience).
If you do this properly, it should convey your brand’s personality and speak to the wants and needs of your potential buyers.
Answer the following types of questions:
- What makes you special?
- Why are your products/services/skills unique?
- How do you stand out from your competitors?
- Why should the reader care about you?
In a nutshell, show them that they are in the right place for what they’re looking for. And feel free to get a little creative or even humorous here.
3. Make it easily readable
You only have a few seconds to capture attention on your bio. Most people will quickly scan read it.
It may be a short piece (150 characters) but you need to cater for very limited attention spans. Apply the same rules as you apply to web copy – keep sentences short and break them up with line breaks, spacing, and emojis (more about those below).
Think bite-size pieces of information rather than blocks of text.
NOTE: with Instagram mainly a mobile app, you may want to prioritise how your bio looks on mobile devices. It won’t have line breaks on the desktop version but check that it displays well so that you achieve maximum reach.
Here’s how the same profile you see above appears on desktop:
4. Optimize for keywords
Although only the keywords used in your name and Instagram username are recognised by Instagram for search purposes, it’s still good practice to use your main keywords in your bio.
The value you provide to customers should be reflected in your keywords – that’s what your target audience searches for. These terms need to resonate with the followers you are trying to attract.
The Cosmic Lashes audience obviously cares about animals:
Keywords help you to focus your bio on the things that matter to your target audience and how you can solve their ‘pain’, ease their problems, and/or improve their lives.
5. There’s one place for a clickable link – so use it!
As mentioned, your bio is the one place that you can post a clickable link on Instragram. Use it wisely.
The obvious choice is to use your store’s homepage as this link – but it’s not always the best idea.
The smartest Instagram ecommerce brands regularly change the link they use, depending on the special promotions they are running, their latest campaign landing page, interesting content they have published, or a special event they are hosting like a webinar. They then refer to this link in their posts with a note saying “link in bio”.
See how Art of Visuals does it above.
The link can be changed as regularly as you like. It’s best to use a URL shortener:
6. Include a call to action
Your Instagram account, as a hub of your ecommerce marketing activity, should obey one of the basic ‘rules’ of marketing: include a call to action.
Tell your visitors the action that they should take after reading your bio. Don’t leave them guessing.
It’s what all the biggest and best brands do. Although they may have a huge marketing team behind their efforts, you can achieve the same impact by coming up with appropriate calls to action for your own target audience on your profile.
What action do you want to convert? Like a piece of content, sign up for newsletter, join a webinar, or buy something…?
Next leaves their readers in no doubt about how to shop at their official store.
7. Get creative with hashtags
Hashtags serve a couple of valuable purposes on your Instagram bio.
Branded hashtags are an excellent tool for attracting user-generated content: one of the most engaging and popular types of posts on Instagram.
This is where you post your own followers’ posts (usually using your products or services). This might be from a hashtag under your brand name, a campaign-specific hashtag or a contest/competition you have set up.
One of the best at user-generated content and the use of hashtags on Instagram is GoPro. See how they do it from right on their profile – as well as on their posts.
Note how the use of hashtags also breaks up the text and helps parts of the bio to stand out – rather than being simple plain text. Which brings us to the next point…
8. Use emojis – everyone else does!
Like it or not, emojis are mainstream now. They are an accepted part of communication and not just for teenage chat.
They are a useful Instagram bio idea for the simple reason that they add colour, life, playfulness, and personality to your bio:
People are largely visual beings – we prefer images to text: hence the over-riding success of the likes of Instagram, Pinterest, Facebook etc.
Emojis also help you break up text:
They also help you save space – remember there are only 150 characters available for your bio. Try using the generally accepted location pin (📍) for your brand’s physical address or the envelope (✉) for your email address to save space.
Emojis can help you say something more succinctly: even if it’s just a happy face ☺.
9. Spell out your contact details & opening times
Don’t leave people wondering how to connect with you online – or how to find your physical brick and mortar store.
The need to make it easy for followers to contact you directly (rather than through your Instagram account) overrides the potential problem of receiving spam in this case.
With Instagram bio ideas for guys or funny Instagram bio ideas, make your contact information nice and clear and consider including:
- Email address
- Phone number
- Physical store address (if applicable)
- Opening times (if applicable)
Start getting smarter with your Instagram bio
You now have all the tips you need to revisit your Instagram profile bio with new eyes and a bunch of new ideas.
Rework it until you get a better conversion rate of people clicking FOLLOW.
It not only needs to provide your value proposition to your target customers; it also needs to be optimized for search and help drive traffic to your website, as well as directing customers how to buy from you or at least take the next step. That all takes a little science AND a little art.
And you may need to keep designing your masterpiece of a bio – changing regularly according to promotions and special events you have going on. It’s not simply set and forget.
Remember – every new follower is a potential customer at your store. So spending a little time to attract them with the above Instagram bio ideas is time well spent.