Top 5 Best Shopify Retargeting Apps [November, 2024]
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Top 5 Best Shopify Retargeting Apps [November, 2024]

By Giles Thomas | Last updated September 4, 2024

This guide helps ecommerce store owners to compare and find the best Retargeting apps for Shopify. Retargeting apps are popular for ecommerce businesses that want to a way to notify their customers when products are back in stock. However, with the variety of Shopify apps for Retargeting, it can be challenging to find the ideal app for store owners’ individual needs.

To help ecommerce store owners make the right choice, the attributes of available Shopify apps have been assessed considering: features, price, free trial availability, app store rating and free app options.

This guide compares five companies for merchants to review and find the optimal Retargeting app for their needs. To help them make an informed decision, a quick comparison table of the best Retargeting Shopify apps is shared below, followed by in-depth reviews and frequently asked questions.

best-shopify-retargeting-apps

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Quick comparison of the best Shopify Retargeting apps

#App NameDeveloper NamePricingRatingFree TrialImageAction
1 Google, Facebook & Insta Ads sixads $29.99/month 4.6/5 ⭐️ no image Get app
2 Optimonk: Popups you’ll love OptiMonk $39/month 4.8/5 ⭐️ no image Get app
3 AdRoll Marketing & Advertising AdRoll $40/month 4.0/5 ⭐️ no image Get app
4 Ako Loyalty Retargeting CRM Akohub $19/month 4.8/5 ⭐️ no image Get app
5 Rontar Ad Exchange: Free Ads Rontar Group OU $29/month 4.0/5 ⭐️ no image Get app

Top Shopify Retargeting apps reviewed

Table of contents:
  1. Google, Facebook & Insta Ads
  2. Optimonk: Popups you’ll love
  3. AdRoll Marketing & Advertising
  4. Ako Loyalty Retargeting CRM
  5. Rontar Ad Exchange: Free Ads

Google, Facebook & Insta Ads

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Google, Facebook & Insta Ads app by Sixads helps Shopify store owners simplify ad management. It automates ad campaigns on Google, Facebook, and Instagram, making it easier for merchants to create targeted ads without manual input. Users can quickly approve personalized visuals, targeting, and texts for their ads. The app helps improve return on ad spend by running remarketing campaigns and managing performance through a user-friendly dashboard. It also enables users to stop underperforming ads and scale high-performing ones.

Sixads also offers features like video ads, though that feature remains in beta. Additionally, the app automatically updates ads when product details like prices or availability change. Merchants can choose from different pricing plans, which include options for Google ads, personalized account reviews, and live chat support. This combination of automated tools and expert help can save time while driving better ad performance and profits.

  • Automated campaign creation for Facebook, Instagram, and Google
  • Facebook remarketing campaigns to boost conversions
  • Google and Facebook reach campaigns for wider audience targeting
  • Personalized ad visuals and texts
  • Video ads for high engagement
  • Channel performance comparison
  • Expert support with live chat and account reviews
  • Performance analytics for insights on click-through rates and conversions
  • No free plan is available
  • No free trial of paid plan is available
Demo Store Get App

Optimonk: Popups you’ll love

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Optimonk: Popups you’ll love is a Shopify app that helps store owners create effective popups to capture leads, reduce cart abandonment, and boost sales. This app offers a variety of features tailored to different marketing goals, enhancing customer engagement and driving conversions.

Optimonk supports various popup types, including email and SMS popups, exit-intent popups, discount popups, countdown timers, product recommendations, and gamified popups like spin-the-wheel. These options allow businesses to address different customer behaviors and preferences effectively.

The app includes a simple visual editor that lets users create and customize popups easily. Personalize messages based on user behavior, location, and other parameters to make them more relevant and engaging. Additionally, Optimonk offers robust A/B testing and analytics features, allowing store owners to optimize their popup campaigns based on real performance data. This ensures continual improvement in strategies for better results.

Integration capabilities are a significant aspect of Optimonk. The app works seamlessly with platforms like Mailchimp, Klaviyo, ActiveCampaign, and Google Analytics, among others. This compatibility ensures that data flows smoothly between different tools, enhancing the effectiveness of marketing efforts.

Optimonk’s user interface is designed to be intuitive and user-friendly, making it accessible even for those with limited technical skills. The app’s mobile-friendly design ensures that popups look great and function well on any device, increasing user engagement and satisfaction.

Customer support is frequently praised for its speed and dedication. Users often mention the efficiency and helpfulness of the support team, highlighting their positive experiences with setup and troubleshooting. This reliable support helps ensure that users can make the most of the app’s features without encountering significant issues.

Optimonk is a valuable tool for Shopify store owners looking to enhance their marketing efforts through effective popup campaigns. Its range of features, ease of use, and strong customer support make it a top choice for increasing conversions and improving customer engagement. For more detailed information, exploring the app on the Shopify App Store is recommended.

  • Free plan is available
  • Supports a variety of popup types including email and SMS capture, exit intent, countdown timers, and gamification
  • Features a simple visual editor for customizing popups with ready-made templates designed for conversion
  • Offers advanced targeting options such as geo-location, page-level targeting, and device-based targeting
  • Includes A/B testing to optimize popup performance and real-time analytics to track effectiveness
  • Allows integration with popular marketing tools like Mailchimp, Klaviyo, and Google Analytics
  • Provides customizable branding and trigger options based on user behavior
  • Enables the creation of unique discount codes with auto-redemption features for increased sales
  • Supports multi-language customization to cater to a global audience
  • Utilizes AI generation for content and offers extensive API and webhook integrations for automation
  • Includes personalized campaigns and time-limited offers to enhance cart recovery efforts
  • No free trial of paid plan is available
  • Users report limited flexibility in template customization, restricting full brand alignment
Demo Store Get App

AdRoll Marketing & Advertising

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AdRoll Marketing & Advertising is a robust platform tailored for Shopify users, designed to manage ads and email campaigns across multiple channels. It allows businesses to run omnichannel campaigns, integrating display, native, and social media ads, along with email marketing. Its core strength lies in retargeting campaigns, which bring back visitors who did not convert during their initial visit. This is highly effective for improving ROI.

One unique feature is “Marketing Recipes,” which automates ad setups and email sends, helping users quickly create optimized campaigns. AdRoll’s user-friendly dashboard centralizes all campaign data, simplifying performance tracking. Shopify integration is seamless, with automatic visitor segmentation for precise targeting. The platform supports ads on TikTok, Meta, Pinterest, and more.

AdRoll also offers excellent customer support, praised for its responsiveness. However, some users report issues with billing or setup complexity. The app provides a free plan, but advertising costs are based on user-defined budgets​.

  • Free plan is available
  • Run omnichannel campaigns combining display ads, social media ads, and email
  • Manage ads on platforms like Facebook, Instagram, TikTok, Pinterest, and Google
  • Use retargeting campaigns to re-engage visitors who did not convert
  • Launch prospecting campaigns to attract new, high-intent audiences
  • Automate ads and emails using Marketing Recipes
  • Earn free ad credits through the AdRoll Rewards Program
  • Access cross-channel attribution to track ad performance and optimize budgets
  • Quickly set up dynamic ads with automatic pixel implementation
  • No free trial of paid plan is available
  • Users often find the interface confusing and challenging to navigate​
Demo Store Get App

Ako Loyalty Retargeting CRM

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Ako Loyalty Retargeting CRM is a comprehensive app designed to enhance customer retention and boost sales through effective loyalty programs and retargeting strategies. This Shopify app provides a range of features that help store owners engage customers, increase repeat purchases, and optimize their marketing efforts.

The app offers a robust loyalty program that includes VIP tiers and multiple ways to earn points. Customers can accumulate points through referrals, signups, reviews, birthdays, and 1-click social logins. This multifaceted approach encourages engagement and fosters customer loyalty. Seamless points redemption at checkout further enhances the customer experience by eliminating the need for manual codes.

Another key feature is Instagram automation. The app boosts engagement by delivering shoppable messages to customers when they comment on posts. This helps in converting social media interactions into sales. Additionally, the CRM dashboard provides deeper insights into customer behavior, allowing store owners to optimize their marketing strategies.

Ako Loyalty Retargeting CRM also includes the Ako Marketing Funnel, which boosts retargeting conversions and reduces ad costs. The app’s AI-driven targeting and audience segmentation ensure that ads reach the most qualified customers. Integration with platforms like Google Ads, Facebook Ads, Instagram, and Klaviyo further enhances its functionality.

The user interface is intuitive and user-friendly, making it accessible even for those with limited technical skills. Customer support is highly praised, with users frequently mentioning the responsiveness and helpfulness of the support team. The app offers consulting sessions on Facebook and Google ads, providing valuable guidance for optimizing ad performance.

Overall, Ako Loyalty Retargeting CRM is a valuable tool for Shopify store owners looking to enhance customer engagement, increase sales, and optimize their marketing strategies. For more detailed information, exploring the app on the Shopify App Store is recommended.

  • Free plan is available
  • Offers VIP tiers and a flexible points system that includes referrals, signups, reviews, and birthday rewards
  • Enhances engagement through Instagram Automation, which sends shoppable messages to users when they comment
  • Features a CRM dashboard for deep insights into customer behavior and marketing effectiveness
  • Utilizes the Ako Marketing Funnel to improve retargeting effectiveness and reduce advertising costs
  • Seamlessly integrates with major platforms like Google Ads, Facebook Ads, and Shopify POS
  • Simplifies the user login process with 1-Click Social Login, enhancing the customer experience
  • Provides smooth point redemption at checkout without needing manual codes
  • Offers advanced features like real-time performance monitoring and conversion tracking
  • Supports seamless integration with review platforms and social media for enhanced marketing reach
  • Tailors loyalty programs with customizable rewards and membership perks to fit diverse customer needs
  • No free plan of paid plan is available
  • There have been complications during campaign setup, including incidents where Facebook disabled ad accounts
Demo Store Get App

Rontar Ad Exchange: Free Ads

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Rontar Ad Exchange: Free Ads provides an effective solution for Shopify users looking to boost traffic. This app allows merchants to display their products on other stores while featuring ads from those stores in return. The free plan offers 1,000 monthly ad impressions, making it suitable for new and budget-conscious store owners. The app’s main strength lies in retargeting, which helps reconnect with potential buyers by showing them personalized ads based on their previous browsing behavior. This increases the likelihood of converting visitors into customers.

The interface is simple and integrates seamlessly with Shopify, allowing users to quickly set up campaigns and customize their ad content. Merchants have reported positive results from these retargeting efforts, with some mentioning increased sales. While the app has a supportive customer service team, a few users have raised concerns about unwanted ads affecting their site’s appearance. Despite these drawbacks, Rontar remains a popular choice for its free offerings and straightforward functionality​.

  • Free plan is available
  • Free retargeting ads for previous visitors
  • Automatic campaign setup without manual input
  • Ads displayed on a wide cross-promotion network
  • Real-time analytics for ad performance tracking
  • User-friendly interface without technical expertise
  • Flexible paid options for campaign scalability
  • Machine learning for optimized ad placements
  • No free trial of paid plan is available
  • Users report that the free ads generate very limited traffic and conversions
Demo Store Get App

How to Find The Best Retargeting Shopify App?

 

These five Retargeting apps for Shopify are ranked based on the following criteria: 

  • Features 
  • Price
  • Rating on the Shopify app store
  • Free trial availability
  • Free app options
  • Compatibility with other top apps
  • Number of apps the app provider operates 
  • Pros and cons
  • Built for Shopify badge 
  • Reviews and assessment by AcquireConvert

What are Shopify Retargeting apps?

 

Shopify Retargeting apps are tools designed to help online stores re-engage visitors who have previously interacted with their website but did not complete a purchase. These apps track visitor behavior, such as product views or abandoned carts, and use targeted advertisements to bring those potential customers back to the store, increasing the likelihood of a conversion.

One of the main features of Shopify Retargeting apps is the ability to create personalized ads based on customer behavior. These apps can display product-specific ads to users who have shown interest in particular items, encouraging them to return and complete their purchase. This targeted approach helps maximize the effectiveness of ad campaigns.

Another key feature is cross-channel retargeting. Shopify Retargeting apps often support multiple advertising platforms, including Google, Facebook, and Instagram, allowing businesses to reach potential customers wherever they spend time online. This broadens the scope of engagement and increases the chances of driving traffic back to the store.

Many of these apps also offer automated campaign management. This means store owners can set up retargeting campaigns with minimal effort, as the apps automatically optimize ad delivery, targeting, and budget allocation. This saves time while ensuring that ads are shown to the most relevant audiences.

Detailed analytics and reporting are other valuable features. These apps track the performance of retargeting campaigns, providing insights into metrics like click-through rates, return on investment, and customer behavior patterns. This data helps store owners make informed decisions and improve their marketing strategies.

Customization options are often included as well, enabling store owners to tailor ad designs, messaging, and targeting rules to fit their brand. This ensures a consistent and engaging customer experience across all touchpoints.

Shopify Retargeting apps generally integrate smoothly with other Shopify apps and tools, ensuring a cohesive workflow for store owners. Many of these apps also feature user-friendly interfaces, making them accessible even for those without extensive marketing or technical expertise.

In summary, Shopify Retargeting apps are essential for improving conversion rates by bringing back visitors who have shown interest in a store’s products. By leveraging targeted ads and automation, these apps help maximize the return on marketing efforts. Exploring the various options available on the Shopify App Store can provide more details and choices for retargeting solutions.

 

What is the best way to send a Retargeting notification to customers?

The best way to send a retargeting notification to customers involves a combination of personalization, strategic timing, and the use of advanced retargeting tools. Start by using a reliable retargeting app like Facebook Retargeting Ads or AdRoll on Shopify, which can automate the process of sending notifications to customers based on their browsing behavior or abandoned carts.

Personalization plays a key role in making retargeting notifications more effective. Address each customer by name and include the specific product or service they showed interest in. Tailored messages can significantly increase engagement by making the notification feel relevant and personalized to their needs.

Utilizing multiple channels is also important for reaching customers in their preferred medium. Sending notifications through a mix of email, SMS, and even push notifications can ensure maximum reach and remind customers of the products they viewed or left behind.

Timing is essential when sending retargeting notifications. For example, send an initial reminder within a few hours of cart abandonment, followed by additional reminders spread out over a few days. This helps maintain customer interest without overwhelming them.

Lastly, ensure that your messages are clear, concise, and provide a clear call to action, such as “Complete Your Purchase” or “Return to Your Cart.” Combining these strategies ensures that retargeting notifications are effective in bringing customers back and increasing conversions.

 

Do Retargeting convert to sales?

 

Yes, retargeting can effectively convert to sales. Retargeting works by reminding customers of products they previously viewed or left behind in their shopping carts, encouraging them to complete the purchase. These reminders tap into a customer’s existing interest, increasing the likelihood of a sale.

Retargeting ads also create a sense of familiarity and relevance. Since customers have already interacted with the product, seeing it again can strengthen their intent to buy. Additionally, offering incentives such as discounts or free shipping in retargeting notifications can further boost conversion rates by adding urgency or value to the purchase.

For merchants, retargeting provides a strategic way to recover potentially lost sales. By using personalized ads based on customer behavior, businesses can improve their marketing efficiency and drive better results. Retargeting is particularly effective for converting cart abandoners and repeat visitors, making it a powerful tool in increasing overall sales.

 

Conclusion: Best Shopify Retargeting Apps

 

It requires time and effort to compare and evaluate features of the various different Retargeting Shopify apps to find the ideal option. 

Shopify store owners must evaluate relevant information to make the optimal choice for their needs. 

This guide does the challenging work for merchants by comparing and evaluating the top choices for different Retargeting Shopify apps. The results of our analysis of the best Retargeting Shopify apps are listed below:

  1. Google, Facebook & Insta Ads
  2. Optimonk: Popups you’ll love
  3. AdRoll Marketing & Advertising
  4. Ako Loyalty Retargeting CRM
  5. Rontar Ad Exchange: Free Ads
Giles Thomas is the author of AcquireConvert.com. He is an experienced ecommerce expert. He is the CEO of Whole Design Studios an official Shopify expert and partner agency since 2014. He is also the Executive Director of FOE.Global, where he runs a merger and acquisitions fund for web 2 digital assets. He was previously the head marketing mentor at the Google Launchpad accelerator where he helped incubate many ecommerce brands. He is also a member of the Shopify commerce coach progam. You can find him on Linkedin and the agency Whole Design Studios on Linkedin as well. You can also follow Giles on his AcquireConvert profiles on Youtube, Twitter and Facebook.