Top 3 Best Shopify A/B Testing Apps [November, 2024]
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Top 3 Best Shopify A/B Testing Apps [November, 2024]

By Giles Thomas | Last updated October 1, 2024

This guide helps ecommerce store owners to compare and find the best A/B Testing apps for Shopify. A/B Testing apps are popular for ecommerce businesses that want to a way to notify their customers when products are back in stock. However, with the variety of Shopify apps for A/B Testing, it can be challenging to find the ideal app for store owners’ individual needs.

To help ecommerce store owners make the right choice, the attributes of available Shopify apps have been assessed considering: features, price, free trial availability, app store rating and free app options.

This guide compares three companies for merchants to review and find the optimal A/B Testing app for their needs. To help them make an informed decision, a quick comparison table of the best A/B Testing Shopify apps is shared below, followed by in-depth reviews and frequently asked questions.

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Quick comparison of the best Shopify A/B Testing apps

#App NameDeveloper NamePricingRatingFree TrialImageAction
1 Visually | A/B Testing & CRO Visually.io $19/month 4.9/5 ⭐️ yes image Get app
2 Intelligems: A/B Testing Intelligems $99/month 4.8/5 ⭐️ yes image Get app
3 ABConvert: CRO & A/B Testing Kairos Labs $49/month 4.7/5 ⭐️ yes image Get app

Top Shopify A/B Testing apps reviewed

Table of contents:
  1. Visually | A/B Testing & CRO
  2. Intelligems: A/B Testing
  3. ABConvert: CRO & A/B Testing

Visually | A/B Testing & CRO

image

Visually | A/B Testing & CRO is a Shopify app focused on helping store owners improve their conversion rates through testing and optimization. It provides tools for A/B testing different elements on a store’s pages, like product images, headlines, and pricing. By comparing variations, merchants can quickly see which design or content drives the most conversions.

The app also includes conversion rate optimization tools. These help store owners make data-driven decisions by analyzing customer behavior, focusing on important metrics like bounce rates and click-through rates. With these insights, merchants can adjust their strategies and see immediate results.

In addition to A/B testing, Visually offers user behavior analysis features. The app’s heatmaps allow merchants to track where customers engage most on their pages. This information helps store owners understand how users navigate their site and where potential improvements lie. Visually integrates smoothly with most Shopify stores, and its user-friendly interface makes it accessible to merchants without technical expertise.

  • Free plan is available
  • 14 day free trial is available
  • A/B testing on product elements like images, descriptions, and pricing
  • Heatmaps showing customer interactions on pages
  • User behavior analytics to track clicks, scrolls, and drop-offs
  • Conversion rate optimization using data insights
  • Seamless Shopify integration with most themes
  • Real-time data reporting for quick decisions
  • Personalized tests for different customer segments
  • Easy setup with a user-friendly interface
  • Responsive customer support for quick issue resolution
  • Advanced CRO tools for deeper user behavior analysis
  • Segmented testing for precise insights into customer groups
  • Users report occasional glitches during A/B testing setup, causing delays in launching tests
Demo Store Get App

Intelligems: A/B Testing

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Intelligems: A/B Testing is a Shopify app that helps store owners boost sales by experimenting with different pricing, shipping, and promotional strategies. It lets merchants test multiple options and see what converts best. With these tests, store owners can discover which prices, offers, or shipping fees drive higher sales and customer satisfaction. This leads to smarter pricing and higher revenue.

The app integrates seamlessly with Shopify, making it easy to set up without technical hassle. Users can quickly launch tests, ensuring minimal disruption to the shopping experience. With a dynamic testing feature, merchants can experiment with multiple variations at once. This speeds up the process of finding the most effective strategies.

The platform provides detailed analytics in real time, helping merchants make decisions based on data. Its clean, user-friendly interface makes navigation and test management straightforward. With responsive customer support, users can resolve issues quickly, enhancing their overall experience with the app.

  • 7 day free trial is available
  • A/B testing for pricing, shipping, and promotions to optimize sales strategies
  • Dynamic testing to run multiple variations at once, providing quicker insights
  • Revenue optimization tools that help find the most profitable pricing and shipping models
  • Seamless integration with Shopify, making setup and testing simple without technical complexity
  • Real-time data reporting and analytics to support data-driven decision-making
  • User-friendly interface that allows easy test management and adjustments
  • Ability to personalize tests for different customer segments, offering tailored insights
  • Responsive customer support, ensuring quick resolutions for user issues
  • Unique focus on optimizing pricing strategies, which sets it apart from other general A/B testing apps
  • No free plan is available
  • Some users mention difficulty with initial setup, particularly when configuring complex tests
Demo Store Get App

ABConvert: CRO & A/B Testing

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ABConvert: CRO & A/B Testing helps Shopify merchants optimize their stores with conversion rate optimization (CRO) and A/B testing. Merchants can test variations of headlines, images, pricing, and calls-to-action to see which drives better results. This allows businesses to make informed decisions based on real data. Additionally, the app offers powerful CRO tools that provide insights into visitor behavior, helping store owners understand where potential customers drop off and how to improve those areas.

One standout feature is the ability to run multi-variant tests, enabling merchants to test multiple combinations of elements at once. This speeds up the optimization process. ABConvert also offers real-time reporting, so users can monitor test results as they happen and make quick adjustments to their strategies.

With a user-friendly interface, the app makes setup and management of tests straightforward, even for non-technical users. Its seamless integration with Shopify ensures minimal effort for merchants to get started and optimize their stores effectively.

  • Free plan is available
  • 14 day free trial is available
  • A/B testing on various store elements like headlines, images, pricing, and calls-to-action
  • Multi-variant testing to experiment with multiple combinations of elements simultaneously
  • Real-time analytics for instant insights into test performance and quick decision-making
  • Conversion rate optimization tools to analyze visitor behavior and identify improvement areas
  • User-friendly interface designed for easy setup and test management, even for non-technical users
  • Seamless integration with Shopify, allowing merchants to implement tests with minimal technical complexity
  • Data-driven decision-making tools that enable merchants to adjust strategies based on performance metrics
  • Unique focus on optimizing multiple variables at once, which speeds up the process compared to single-variant testing apps
  • Some users report difficulty in navigating the interface, particularly during test setup
Demo Store Get App

How to Find The Best A/B Testing Shopify App?

 

These three A/B Testing apps for Shopify are ranked based on the following criteria: 

  • Features 
  • Price
  • Rating on the Shopify app store
  • Free trial availability
  • Free app options
  • Compatibility with other top apps
  • Number of apps the app provider operates 
  • Pros and cons
  • Built for Shopify badge 
  • Reviews and assessment by AcquireConvert

 

What are Shopify A/B Testing apps?

Shopify A/B Testing apps are tools that allow online stores to test different versions of their website elements to determine which ones perform better in terms of conversions. These apps enable merchants to experiment with variations of product pages, images, pricing, or calls-to-action, helping them identify the most effective strategies for improving user engagement and sales.

A key feature of Shopify A/B Testing apps is the ability to run tests on specific sections of a website. Merchants can compare different headlines, buttons, or product layouts, allowing them to gather data on what drives better customer interaction. This testing approach ensures that decisions are based on actual user behavior rather than assumptions.

Another important aspect is real-time reporting. These apps offer analytics that track how each test performs, giving merchants insights into customer preferences and behaviors. This data helps store owners make informed adjustments to optimize their website for higher conversion rates.

Customization options also set these apps apart. Store owners can tailor tests based on customer segments, creating more targeted and personalized shopping experiences. Integration with Shopify themes ensures that these tests run smoothly without affecting the overall functionality of the store.

Shopify A/B Testing apps are valuable tools for data-driven optimization, helping merchants fine-tune their websites to increase conversions and customer satisfaction. For more detailed options, exploring the various apps available on the Shopify App Store is recommended.

 

What is the best way to send a A/B Testing notification to customers?

The best way to send an A/B testing notification to customers involves clear communication, effective timing, and using the right tools. First, use automated systems available through A/B testing apps like Intelligems or ABConvert. These tools can automate notifications when a test begins or when significant results are available, ensuring timely updates for customers involved in the testing.

Personalizing the notifications is essential. Address customers by their names and include details about the changes or tests being performed. Personalized messages make the notification more engaging and relevant, improving customer interest. Additionally, sending notifications through multiple channels like email, SMS, and push notifications can ensure customers receive information in their preferred format.

Timing matters as well. Send an initial notification when the A/B test starts and follow up with updates when key results are available, such as improved features or enhancements based on the test. Keep the messaging clear and concise, ensuring customers understand the changes without overwhelming them.

By combining automation, personalized messaging, multiple channels, and well-timed updates, you can enhance customer engagement throughout the A/B testing process.

 

Do A/B Testing convert to sales?

 

Yes, A/B testing can effectively convert to sales. By allowing merchants to test different variations of their website elements, A/B testing helps identify which versions lead to higher customer engagement and conversions. When customers interact with an optimized website that addresses their preferences, they are more likely to make a purchase.

A/B testing creates a data-driven approach to improving the user experience. Testing different headlines, product images, or pricing strategies can reveal what resonates most with customers. This helps merchants tailor their store to customer needs, driving higher conversion rates. Offering variations that customers find more appealing can also create urgency or excitement, motivating purchases.

For merchants, A/B testing provides valuable insights into what works best for their audience. This helps them refine their strategies, optimize product pages, and ultimately convert more traffic into sales. It’s a proven method for boosting conversions by aligning store features with customer preferences.

 

Conclusion: Best Shopify A/B Testing Apps

 

It requires time and effort to compare and evaluate features of the various different A/B Testing Shopify apps to find the ideal option. 

Shopify store owners must evaluate relevant information to make the optimal choice for their needs. 

This guide does the challenging work for merchants by comparing and evaluating the top choices for different A/B Testing Shopify apps. The results of our analysis of the best A/B Testing Shopify apps are listed below:

  1. Visually | A/B Testing & CRO
  2. Intelligems: A/B Testing
  3. ABConvert: CRO & A/B Testing
Giles Thomas is the author of AcquireConvert.com. He is an experienced ecommerce expert. He is the CEO of Whole Design Studios an official Shopify expert and partner agency since 2014. He is also the Executive Director of FOE.Global, where he runs a merger and acquisitions fund for web 2 digital assets. He was previously the head marketing mentor at the Google Launchpad accelerator where he helped incubate many ecommerce brands. He is also a member of the Shopify commerce coach progam. You can find him on Linkedin and the agency Whole Design Studios on Linkedin as well. You can also follow Giles on his AcquireConvert profiles on Youtube, Twitter and Facebook.